Yunnan Pu'er Coffee introduction to Yunnan Pu'er Coffee planting Yunnan Pu'er Coffee roasting Yunnan

[Yield] Compared with the popularity of Pu 'er tea, the reputation of Pu' er coffee is not commensurate with the yield. Yunnan coffee production accounts for the total of the country

98.8% of Yunnan's total production; Pu 'er coffee production accounts for 57.8% of Yunnan's total production; and the price of a cup of Starbucks coffee is equivalent to 25 cups of AA grade

Yunnan coffee beans.

[Planting] In 2011, planting one mu of coffee trees in Pu 'er can earn 4000 - 8000 yuan.

[Export] Pu 'er plays a primary role, and most of the coffee produced is supplied to multinational companies in the form of raw materials. In 2011, Yunnan produced

70% of coffee beans are divided by Starbucks, Nestle, Maxwell and other coffee giants. Pu 'er coffee accounts for the total export of Yunnan Province.

77.8% of the volume.

Yunnan has the largest coffee deep processing production line in China, with an annual roast coffee bean of 3000 tons Starbucks in Yunnan.

Roasters say that coffee beans can appreciate tenfold in value after further processing.

[Retail] Nestle buys 12% of the world's annual coffee production every year, of which the proportion purchased in Yunnan is increasing year by year.

Nestle's purchases are so large that they can already determine the price trend of coffee to some extent

Some people calculate that on average, nearly 3200 cups of Nespresso coffee are drunk every second worldwide.

[Culture & Education] Coffee base and tourist resort farm

[Analysis]

Advantage: The best coffee in the world is associated with the Tropic of Cancer. Pu 'er is located in Colombia, a world-famous coffee growing area.

The same latitude. Pu 'er has large temperature difference between day and night, abundant rainfall, belongs to middle altitude area, and is the most commercially valuable coffee planting variety.

Arabica beans of the golden zone.

Opportunity: Global coffee exporting countries produced 132.404 million bags (60 kg bags) in 2011

Percentage of origin. Americas 55 per cent, Asia 17 per cent, Africa 11 per cent. International coffee prices are expected to remain high over the next decade

。To reduce their dependence on South American coffee plantations, coffee giants have embraced Pu 'er as a new element in the coffee trade.

Base.

Threat: 80% of coffee consumed in China is of low quality, and 80% of raw materials consumed in the market come from Vietnam, which is of low quality. Low quality coffee

Coffee consumption inhibits coffee consumption

Weakness: In China, which is dominated by tea consumption, coffee farmers do not necessarily know coffee, and the public does not consume coffee.

the habit of

The world consumes about 8 million tons of coffee every year, while China consumes less than 50,000 tons

Coffee consumption per capita in China: 3 to 4 cups per person per year.

Average coffee consumption in consuming countries: 30 to 50 cups per person per year.