A brief talk on the latest Development of Coffee Program for people who want to Open a Cafe at the present stage

I don't want to send coffee knowledge today. Send something about opening a coffee shop. A lot of people ask me how to open a coffee shop.

Opening a cafe was actually a simple matter as long as you had enough money in your pocket. However, Lord Cat wanted to emphasize that opening a cafe was not a way to avoid the world, nor should it be regarded as a way of life. Open a cafe, first of all, it is a business, and secondly, you can integrate some of your own feelings into it.

Reality is reality, and don't keep thinking,"I want to open a cafe, even if it doesn't make money." Lord Cat felt that people with such thoughts were like chickens thinking," I just want someone to fuck me, even if I don't charge a penny." Forgive me for crushing many people's dreams about literary cafes with rudeness and reality, because what I want to tell you is that you have to learn to make money first.

Of course, opening a coffee shop can also not make money, but there are only two ways for a coffee shop that does not make money to continue to operate for a long time: 1. The boss is a rich second generation;2. The boss sells himself. So for those of you who want to open a coffee shop, you have to learn marketing first.

How do you market your coffee shop? Master Cat felt that first of all, you had to determine your consumer group, that is, you had a positioning for your cafe. If you're selling coffee to white-collar workers, you can cut out students, and if you're selling coffee to younger people, you can cut out middle-aged people.

Positioning is very important, positioning directly affects your product, affects your price, directly affects your product quality and even the service attitude of the barista. Remember, it is impossible to open a cafe to all consumers, don't be too greedy, and firmly grasp the consumers you know best.

A coffee shop, of course, mainly selling coffee. At least in Cat Villa, we are a coffee shop dominated by boutique coffee. We never show off our professionalism, because the existence of each coffee shop is meaningful, and the positioning of each coffee shop is different, resulting in different product differences. Therefore, although Lord Cat did not like the so-called "cafes" that opened restaurants, milk tea shops, chess rooms, and bars in the name of cafes, he sincerely admired them for making more money than Lord Cat.