What conditions are needed to open a coffee shop

The biggest feature of casual coffee shops is the "casual" feature. According to Mr. Chen's introduction, at least in terms of naming, site selection, decoration style and drinks. Take Mr. Chen's coffee shop as an example, the name of "Zhongyi", on the one hand, hopes to express that it is the most authentic Italian coffee shop, so that people who really understand coffee gather together; on the other hand, hopes to use such a sentimental word to attract men and women in love. This layer of connotation is also reflected in the collocation of drinks. According to Mr. Chen, in the "favorite" drink list, deliberately highlight a man and a woman's combined consumption. For example, male consumers like coffee, so female consumers will have some fruit, ice cream, etc. as a match.

In terms of site selection, this leisure cafe did not choose a place where bars such as Wudaokou were concentrated, but chose the pedestrian street of Zhongguancun. There are all kinds of shops on the pedestrian street, and Mr. Chen hopes that the "Zhongyi" coffee shop will become a "rest stop" for them after shopping.

The decoration style of leisure coffee shops is very different from Starbucks, Shangdao and other brands. The reporter saw in the Zhongyi coffee shop that the store was colorful, all of which were bright colors and simple style with a sense of recognition. According to Mr. Chen, this style can be seen everywhere in Italy. Mr. Chen hopes to free Zhongyi Coffee Shop from its inherent coffee shop model and become a representative of leisure coffee shops.

Casual coffee shops are relatively small investments. Store size of 80 square meters or so is the most appropriate, with 2 to 3 shop assistants can be. The drinks offered are mainly coffee, with a small amount of desserts and pizza. The initial investment is about 300,000 to 400,000 yuan. Therefore, for investors, coffee shops do not have to refer to fixed patterns, casual coffee shops may be a good choice. Of course, the key is to locate and identify your target customers.

Humanistic coffee shops are simple and elegant, with different artistic conception

When it comes to "carving time", many people may first think of the cabin located at the east gate of Peking University more than 10 years ago, which was the earliest carving time coffee shop. Now in Weigong Village, Xiangshan, Wudaokou, Lido, Beihang have branches.

"Carving Time" is a typical representative of a humanistic coffee shop. You can come here for music, you can come here for books, you can come here for movies. Quaint wooden floors, purplish curtains, and some wooden furniture are its main elements. In such a coffee shop, enjoy is a calm state of mind, simple and nostalgic feelings. No noise, only calm, only light music and soft lights. If you choose a window that leans against a tree or a tree, it is a different kind of artistic conception.

The style of the humanities coffee shop is destined to have a unique location. According to Zhuang Zi, general manager of Carving Time Coffee Shop, humanistic coffee shops will not be selected in downtown or busy areas like fast food restaurants, and their target audience is not those who want to spend quickly. Therefore, the humanities coffee shop will choose the college circle or even the campus, the expatriate community, and some popular, cultural atmosphere near the scenic spot, to be in line with the simple, elegant style positioning.

Because the humanities coffee shop has higher requirements for the operator, it must be integrated into the operator's deep grasp of humanities and arts in order to do well. Therefore, at present, there are few humanistic coffee shop chain brands, which are generally based on personal brand management. The reporter learned that so far only "carving time" began to take the steps of franchising. However, according to Chuang Tsai, different from other franchise practices, the "carving time" franchise operation is quite cautious and even conservative. Not only is the franchise fee not low, but the choice of franchisees is also relatively strict. First of all, we must fully understand the characteristics of humanistic coffee shops. Secondly, be able to bear investment risks and have financial strength; because opening a humanistic coffee shop is not as fast as you think, but a kind of accumulation and precipitation. Also, it is best to have a coffee related knowledge background.