The origin of coffee comes from Dong Zhihua, executive member of China Coffee Alliance.

Coffee maker

In the past, the coffee brewed in the cafe was in a large container heated by a double steamer and had to be thrown away if it was not drunk within a few hours. At the beginning of the 20th century, the machine for making fresh coffee was invented: the espresso maker. This is a revolution in the history of coffee drinking. From then on, people just pour the coffee beans in, press the button, and the fresh coffee is ready. The coffee brewed with it is more fresh and stronger, and more importantly, it simplifies the coffee-making process and lays a foundation for its further spread.

Coffee in Asia

Drinking coffee has long been part of the European and American way of life. In Europe, large umbrellas in cafes dotted with sidewalks become a beautiful street view, where all kinds of people gather, make appointments, and drink espresso or cappuccinos. The trend is now spreading to Asia.

Consumption is not simply a kind of behavior, it often contains a kind of social concept. Drinking coffee is not only a pastime for Chinese people, but also includes the pursuit of an ideal way of life. On the one hand, the mass media exaggerates the European atmosphere and fashion image of drinking coffee, on the other hand, it introduces the different types and drinking methods of coffee, focusing on cultivating future consumer groups, which greatly promotes the development of coffee retail industry.

Before the introduction of espresso and drinks made from it, filtered coffee dominated the Asian market. Nowadays, in addition to traditional vegetarian coffee, such as espresso, cappuccino and Ryder, many coffee shops also offer specialty coffee, such as smoothies and mochas. For coffee merchants and coffee shop owners, specialty coffee offers greater price differentials and higher profits.

The popularity of drinking coffee has spread to many Asian countries. In many large and medium-sized cities in China, making coffee bars has become a fascinating scene of nightlife. For example, there are hundreds of cafes in a street in Sanlitun, Beijing, attracting people of all ages, levels and skin colors. Drinking an elegant cup of coffee and enjoying the leisure of life has imperceptibly become a style of fashion.