Introduction to the Historical Origin of Italian espresso detailed explanation of the correct drinking method of espresso

In ancient Italy, the beautiful and charming water city of Venice flowed quietly, and she witnessed every moment when the aroma of espresso floated in Europe. In the middle of the 19th century, an important figure in the history of the growth of espresso: Mr. Harvekos, the coffee roasting, preparation, quality evaluation, management, operation and other systems of the famous espresso in Italy at that time were more refined and self-transcended to the original royal coffee culture. Make the brand and service system more perfect; Harvey. Mr. Coase's two-year series of major initiatives on espresso have further established Italy's unshakable royal status. At that time, there was a popular saying: European coffee culture originated from Italy, Italian coffee culture originated from espresso, espresso can be said to be the leader of Venice cafes. At that time, some guests were often seen in front of the Italian espresso shop in Venice, waiting in a long line. Italian espresso has been a great success in Europe for half a century. Italian espresso international management group takes carrying forward the original coffee culture as its important task, taking professionalism, concentration, experts and business philosophy as its business philosophy, adhering to the spirit of honesty and realism, and insisting on customer-oriented. attach importance to franchisees and cherish the cooperation opportunities between every franchisee and our Italian espresso. Common development, welcome the journey of coffee new wealth. Create the spirit of new coffee culture, royal quality, Phoenix ideal, according to the needs of each customer to develop a personalized service program. The biggest advantage of espresso is the concept of local marketing, and its core is that all business activities of enterprises take espresso to join chain stores as the core, rather than based on personal preferences and habits. Enterprise norms must change with the changes of customers caused by regional changes. The tendency to localization is not complete localization in the sense of localization. The tendency to localization refers to the proper treatment of the franchise management form on the premise of maintaining and consolidating the Italian Italian brand and the connotation of the basic characteristics of service, so as to create a business atmosphere similar to the natural and cultural environment of the country. The soul of Italian espresso coffee is the most concentrated embodiment of coffee essence. Espresso has a mellow taste and a wonderful feeling like caramel. Running Italian espresso to join the chain can not only bring considerable income, but also endless fun. As an enterprise, its significance goes far beyond making a living. In the initial stage, you can make the most profit with relatively little investment. About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a famous saying: men should be like good coffee, strong and enthusiastic! And espresso is the man in coffee.