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What is the knowledge of Coffee? a case study on the failure of Coffee location

Published: 2024-11-03 Author: World Gafei

Last Updated: 2024/11/03, The United States is the world's largest coffee consumer, the first is the United States, Germany is the second. You can drink the best coffee in the world at a very low price. Coffee is really special in the commodity, because even the most expensive coffee becomes very cheap to take home and brew. Maybe Bill Gates drinks more expensive wine than you do, but you can drink the same coffee as the richest man in the world! Draw lessons from

The United States is the largest coffee consumer in the world.

The first place is the United States, and Germany is the second.

You can drink the best coffee in the world at a very low price.

Coffee is really special in the commodity, because even the most expensive coffee becomes very cheap to take home and brew. Maybe Bill Gates drinks more expensive wine than you do, but you can drink the same coffee as the richest man in the world!

When the appraiser tastes the coffee, he takes a big gulp.

In order to have a comprehensive understanding of the flavor of coffee, appraisers will drink coffee and let it flow through the whole mouth, because different parts of the mouth have different sensitivity to different tastes. The tongue corresponds to sweetness and bitterness at the back of the throat.

There is a technical term for coffee flavor.

The American Fine Coffee Association (Specialty Coffee Association of America) has created a flavor wheel (flavor wheel) for bakers to assess the features and shortcomings of boutique coffee, including positive comments such as "apricot flavor" or "roasted chocolate flavor" and negative reviews such as "hardening" or "straw flavor".

Coffee has more flavor than wine.

There are about 1500 aroma characteristics of coffee, while only 200 are found in red wine.

The word Espresso doesn't mean fast.

Espresso (Italian espresso)

The word comes from Latin, which means "put." Squeeze it out. And don't pronounce it with an "X" unless you want to annoy the coffee maker.

Espresso contains less caffeine than freshly brewed coffee

People at Coffee Chemistry analyzed the data: the amount of caffeine in an 80-ounce (236.6 ml) cup of coffee is about 2.3 times that of a 1-ounce cup of Espresso. Espresso has more caffeine per unit volume, but a smaller volume means you can be less excited.

Grinding is a necessary step in making coffee

Picked coffee beans will quickly deteriorate, so if you want to make a cup of coffee as strong as possible, buy the beans and grind them at home. Coffee shops often spend thousands of dollars on grinders to ensure correct, accurate and highly adjustable grinding granularity.

Coffee loses 70% of its flavor in two minutes

According to the standards of official coffee experts, the coffee will change after 15 minutes.

Finally, I would like to present a coffee tasting method for all of you:

Eleven ways to identify coffee

The trap of 100% pure coffee. This is the most obvious hint, because "100% pure coffee" does not indicate quality, but only means the use of high-profit, better anti-parasite Robusta coffee beans of low quality. This kind of coffee tastes more bitter.

The shelf life is much more important than the "baking" time. Don't just think about judging the freshness of coffee by the date of baking, regardless of the expiration date must be an unwise choice.

There are a variety of flavors. If a brand produces a variety of flavors of handmade coffee, they must not pay attention to the quality of coffee beans. This is not to say that a professional baker can't make two or three flavors (Klatch is a good example), but when you have a lot of choices, your chances of finding a good cup of coffee are greatly reduced.

Over-reliance on blended coffee. A common cost-cutting technique is to buy low-grade coffee beans and mix them. If a company sells 10 kinds of coffee, eight of which are blended coffee, they must not be trusted.

Roast coffee

Baking grade. Most professional coffee roasters don't use words like bright, medium, or dark to describe roasting grades. They describe them as exaggerated synaesthesia, such as earthy or chocolate-colored coffee beans. If you don't see a word for flavor, it's likely that the coffee bean baker is unprofessional. This is by no means a good sign.

Cups or cans. Dehydrated coffee is usually bottled in glass, but it may also be packed in cans and plastics. None of this is environmentally friendly: more carbon dioxide is produced in both production and transportation. There is also a problem with transparent bags, because light is the main natural enemy of coffee beans, and darkness is their old friend.

There is too much coffee in stock. Unless you are buying coffee for the army or office, buy less than 2 pounds at a time. Because it deteriorates over time, and the most famous bakers don't want their products to stay on the shelf for a few weeks.

A buzzword. Natural, pure and eco-friendly sounds great, but it doesn't carry much weight. Look for USDA organic certification or Fair Trade certification stickers-many good coffees don't have these certifications, but beware of the traps behind the fancy words. The really useful information is the altitude of growth, the description of processing and the type of variety.

We don't sell whole bean coffee. If a brand does not sell whole bean coffee, it is not a good sign.

Coffee is sold in boxes. If it is not properly packaged, it is likely to be of poor quality, as it shows that the coffee does not pay attention to quality assurance and freshness, and the coffee will deteriorate quickly when exposed to light and air.

Lack of characteristics of origin. Countries like Colombia and Guatemala are not small. They have many kinds of coffee. Listing farms and regions can stimulate purchasing confidence, otherwise it will reduce it.