Articles that must be read before opening a coffee shop, how to successfully open a coffee shop with fine coffee

STEP1: determine the format of business-open a coffee shop or a mobile coffee car?

Running a coffee shop requires a fixed place with a long lease to create an atmosphere for drinking coffee and plenty of seats where food can be served as well as coffee. In the Chinese concept of drinking coffee, a cafe is a place where you can chat, be alone, work and fall in love. The operating cost is high, with an area of 80,140 square meters, which is about 40 to 1.2 million yuan.

Coffee cars are highly mobile, operating in addition to coffee, there are some non-coffee drinks and portable fast food. Coffee carts can be seen in shopping malls, airports, busy intersections, hotels or office lobbies, the location is very flexible, but also easy to operate and manage, the investment risk is low, 80,000 yuan can start a business.

In addition to the high-cost investment risk to open a coffee shop, you need to use energy and money to raise a shop at the beginning of the operation, usually with a cycle of half a year to a year and a half, and some stores even take longer. Moreover, the business hours of opening cafes are longer every day, and there is little business in the morning and evening, so how to spend the time of poor business.

The biggest problem with running coffee cars is that it is difficult for venue renters to see mobile cars as permanent operations and may be turned away. The government also has many restrictions on the operation of mobile stalls, and the tedious hygiene standards of the catering industry also make it difficult for you to cope with. Bad weather is also not conducive to the operation of outdoor coffee cars, these man-made or non-man-made difficulties, how do you overcome them.

[HOLYBELLY cafe of Paris]

STEP2: making business plans-does my entrepreneurial dream have anything to do with coffee?

If you have decided to take this coffee road, then know that the road ahead must be bumpy, and firmly believe that it is worth paying for it. Whether you run a coffee shop or a coffee car, careful planning is crucial. The plan cannot be too detailed when you take the money out of your pocket, especially if you don't know anything about coffee, even if it takes half a year or more. Ask yourself a few questions in mind to see how they are solved:

Why would I open a coffee shop?

What kind of cafe do I want?

What can I do? What am I going to do?

What is the future of my cafe?

Still want to emphasize: people who want to make quick money do not come to open a cafe, do not really love it, no matter how much money can not stand trouble.

[Tas Yard cafe of Shijing Shenggu]

STEP3: site selection, site selection, re-location-- the determination to find a good place through iron shoes

If you choose the right location, the success rate of the cafe will reach 70%, which shows the importance of location. Now that you have decided to go ahead, the next step is to determine the best location and establish the criteria for site selection.

Consumer groups:

The operation of the cafe needs to have a stable consumer group, among the people who accept the concept of coffee, students, cultural people, diners, business people. It accounts for a large proportion, so we should find a way to catch the hearts of these people. Circle a place that may be your place of business in the future and count the guests there, but not every passer-by is a coffee consumer. Find out with the nearby store when the passenger flow is the biggest, which days are busiest, and the trend of the store's passenger flow, and analyze the customers of the better-run businesses. Do consumers within a radius of two kilometers have a habit of drinking coffee? keep in mind that people with high income and high taste are not necessarily your fixed customer base.

Visibility and convenience:

The visibility of the cafe is very important, whether it is convenient to park at the door, whether the transportation is convenient, and whether the guests can see your store at the first glance. These are the criteria to measure a store. Don't expect people to cross the road and turn a few turns to find your store every time, unless the coffee is really delicious, and this guest happens to be a knowledgeable person, but will there be many such people?

Competition:

If there is not a coffee shop in an area, you should also pay attention. Maybe you are the first person to eat crabs. Maybe people in this area don't know anything about coffee and don't drink coffee at all. It is also a good thing to have a certain degree of competition.

Location Assessment:

(the right place to open a coffee shop, you can select from the following locations)

Retail outlets, parks, conference centers, supermarkets, office buildings, bookstores, shopping centers, university campuses, airports, libraries, playgrounds, cinemas, art galleries, restaurants, fast food restaurants.

It is also necessary to understand the permission requirements of the operating room in advance, including the operating area, the direction of the water, the number of faucets, garbage discharge facilities, food storage space, and so on. This should be consulted before you determine the address and decoration, otherwise when the health department comes to check, the price that does not meet the standard will be huge.

Cafes are easy to fall victim to the real estate bubble, so be especially cautious when the real estate agent strongly recommends the bottom merchant of a new market to you, and the condition that attracts you most with the low rent. Although rent accounts for most of your costs, you expect to get back on track as soon as possible after opening. Who doesn't want to make money? Thus it can be seen that the location should be chosen carefully and should not be taken advantage of for a while and become a rent slave employed by the landlord.

[BEARD cafe in Tokyo]

STEP4: looking for financial support-start with the first yuan spent

When you have a dream, you are bumped back into reality. Are you ready for money? Whether it is funded by yourself or funded by someone, you should make a good plan for this fund. One option is to have spare money on hand, or the current operation is sufficient to cover the expenses of opening a cafe. Set up a budget and calculate foreseeable expenses, including inventory, equipment, electrical appliances, wires, staff uniforms, decoration and decoration.

The most important and easy to overlook is: have you taken into account the operating expenses of the cafe before it can start to make money?

The problem of money is the most troublesome. Who cares who borrows money? Of course, it is ideal to find like-minded partners who are willing to share risks regardless of costs. You can also go to the bank to make a loan, which is willing to lend to people who can make money. If it is in the form of private borrowing from parents and relatives, some disputes may be avoided, or when the time for repayment is exceeded, it will not tear a face. If you are taking money from an outsider, you'd better turn to a professional lawyer to draft the terms of the loan.

[coffee shop in Graf, Osaka, Japan]

STEP5: find a good supplier-the coffee is not good, don't think the customer will turn around

The supplier is your partner, and your partner must be excellent and punctual. Late coffee delivery and unrepaired coffee machines when they don't work properly are killers that keep cafes out of business. The suppliers you choose should be trustworthy. They are divided into two types: disposable suppliers: those who sell coffee machines; and those who supply coffee beans for a long time.

Coffee equipment:

Comparison of goods must not be wrong, when contacting the supplier, to see if their salesman is willing to help you, to answer your questions, you can check the relevant content in advance, so that you have a clear idea, to avoid being tricked. Make sure that their inventory is adequate and whether you can restock at any time. From the coffee machine repairman, you need to see a full set of coffee machine accessories, and the other party should be able to promise to find someone to fix it at any time.

Coffee beans: choose the best coffee beans to make coffee, which can be your selling point. 100% Arabica coffee grows at high latitudes and tastes good. How to choose fresh coffee beans? There are three simple steps: smell, see, and peel.

Smell: is it the aroma of coffee beans or the greasy smell of peanuts that have been kept for a long time

Look: spread it out on your hand to make sure the coffee beans are roasted evenly.

Peel: peel off a coffee bean, it is not very easy, there is a crisp sound, and see if the outer skin of the bean is the same color as the inside, you can determine whether it is roasted evenly and heated.

Whether the machine you want to buy is second-hand or brand-new, refer to the list of local health authorities that meet the criteria before you buy it, so as not to buy machines that are not allowed to use. The cost savings should not be spent on buying raw materials, because making a cup of coffee can completely change the taste of the whole cup if a bean is not fresh. In fact, in terms of the input-output ratio, if there is a price difference of 100 yuan per kilogram of coffee, it will only cost 0.7 yuan per cup. Therefore, it is very worthwhile to make delicious coffee with good coffee beans. Attract people who know how to taste coffee, and your business will get better and better.

STEP6: people are another kind of investment-relying on your Barista

Everything is ready, casually recruit a few small workers, a simple training in coffee skills, ready to start business? NO! If the bartender doesn't understand coffee, even the best coffee beans and coffee machines are a waste to them. Give your bartender enough to make him proud of his work. Making the best coffee drink and providing the best service is what you want. It also needs fate to find a bartender who remembers the preferences of guests, likes to joke with guests and is kind.

For example, an employee with a blank sheet of paper can train his coffee skills and teach him the company culture, but the key point is whether his nature is honest and reliable, because in the coffee-making process, theft is very likely to occur. Use the reward mechanism and reasonable division of labor as management tools, coupled with a little bit of your personality charm, let employees have a sense of belonging.

STEP7: marketing Communication-Creative Coffee Sale

Opening a theme cafe can attract a lot of regular guests, such as "Psychological Cafe", "Music Caf é", "Movie Cafe", "Studio and Coffee", "Tarot Card and Coffee", "cigar and Coffee", "Racing and Coffee" and so on. Not only save traditional marketing expenses, but also let more people pay attention to your store. The promotional measures that can be taken are:

Trigger flyers and distribute gifts

Special discounts and special new products

Sponsor events and advertise

Expand services, interest training

……

Use your head and find new ways to promote it.

[PLEIN AIR Cafe near Hyde Park in Chicago]

STEP8: good luck with your opening. I wish you every success.

In the future business, in addition to the above seven steps, you will also encounter all kinds of trivial problems, but when your coffee shop is opened, you must stick to it, because it is definitely worth doing. I wish you success!