Introduction of Columbia Fine Coffee Bean Flavor and Taste Manor

Colombia, located in the northwest of South America, is a beautiful country with a long history. Indians have lived on this land since ancient times. It was colonized by Spain in 1531 and gained independence in 1819. It was renamed in 1886 to commemorate Columbus, the discoverer of the American continent. Colombia has beautiful mountains and rivers, beautiful scenery, pleasant climate, spring all year round and fresh air. Colombia is rich in products, especially coffee, flowers, gold and emeralds are known as the "four treasures". Today, the country is the second largest coffee producer after Brazil, the world's largest exporter of Arabica coffee beans and the world's largest exporter of washed coffee beans. Colombian coffee is often described as silky and smooth. Of all the coffees, it is the most balanced, soft, smooth and ready to drink, and it has won praise that no other coffee can match: known as "green gold".

The main varieties of Colombian coffee are small grains of coffee. Plants are small trees or large shrubs, 5-8 m tall, usually much branched at base; old branches gray-white, nodes dilated, young branches glabrous, compressed. Leaves thinly leathery, ovate-lanceolate or lanceolate, 6-14 cm long and 3.5-5 cm wide, apex long acuminate, acuminate part 10-15 mm long, base cuneate or slightly obtuse, rarely rounded, entire or shallowly wavy, both surfaces glabrous, lower vein axils with or without small pores; midrib raised on both surfaces of leaf, 7-13 on each side of lateral veins; petiole 8-15 mm long Stipules broadly triangular, arising from the tip of the upper part of the young branch conical or awn tip, the tip of the old branch is often protruding tip, 3-6 mm long. Cymes several clustered in leaf axils, each with 2-5 flowers, without a total pedicel or with a very short peduncle; flowers fragrant, with pedicels 0.5-1 mm long; bracts base ±connate, dimorphic, 2 broadly triangular, nearly equal in length and width, the other 2 lanceolate, 2 times as long as wide, leaf-shaped; calyx tubular, 2.5-3 mm long, calyx eaves truncate or 5-denticulate. Corolla white, length varies from breed to breed, generally 10-18 mm long, apically often 5-lobed, rarely 4-or 6-lobed, lobes often longer than Corolla tube, tip often obtuse; anthers protruding from Corolla tube, 6-8 mm long; style 12-14 mm long, stigma 2-lobed, 3-4 mm long. Berries broadly elliptic, red, 12-16 mm long, 10-12 mm in diameter, exocarp dura, mesocarp fleshy, sweet at maturity; seeds raised abaxially, ventral flat, longitudinally grooved, 8-10 mm long and 5-7 mm in diam. Florescence from March to April

The name Columbia originated from Portland in the United States. Columbia River,1938 was rooted in Oregon, where it often rains, so Columbia in the early years started with the production of raincoats and rain caps. From 1964 to 1970, Neal, the husband of Gertrude Boyle, the current chairman of the board, officially became the group leader, but Neal died of a heart attack in 1970, while Gertrude Boyle, a former housewife, took over.

With the drive and determination of Gertrude, the dying Columbia Sportswear will turn from loss to profit, coupled with the brand development concept of "perseverance and courage to challenge", and personally endorse the advertising image of Columbia, fully showing the brand character of perseverance, indomitable and daring to challenge, the public calls its "Ma Boyle" not only the mother of three children, but also the mother of Columbia Sportswear.

The 79-year-old Ma Boyle has won numerous awards in her life. after winning the honor of the first 50 outstanding American businesswomen of "Working Woman", she has been selected as one of the Best Manager by Business Week magazine. She has always been the most respected and beloved Columbia Tough Mother in the hearts of the public.

In 1982, the world took the lead in adopting the concept of three-in-one fashion design.

In 1982, Columbia (Colombia) first put forward the new concept of Interchange System three-in-one, and developed a novel design with detachable lining, which was not only recognized by the industry, but also received great response from the market. This practical design concept has been used by various brands until now, and the Bugaboo Parka coat launched by Columbia (Colombia) in that year became a turning point in the development of the company. The sales of Bugaboo Parka three-in-one jackets have attracted worldwide attention, and the company has sold more than 1 million pieces by 1993. Today, 5 million sets have been sold all over the world, with remarkable results.