How to improve the performance of cafes

When many people run cafes, they immediately want their projects to have huge sales and profits. It's good that such a thing happens, but it doesn't happen very often. For most cafes, success does not happen on its own. You must have a plan and work tirelessly to crown you with success.

Operating without any plan is like driving without a map and without a destination. Maybe wandering aimlessly during the holidays can have some fun, but if it's a business, it's a completely different story. You may enjoy the process of preparing products in your store & # 39; enjoy the process of communicating with your customers and chatting with your employees, but I'm sure that's not what you want to open a store for. For the vast majority of people, the purpose of opening a shop is nothing more than to earn more income, achieve their life goals, improve their living conditions, and so on. However, it is a bit frustrating for many shopkeepers to find that they work longer hours and do not get more in return. In my experience, most of this situation can be improved, and the only thing you need to do is to make a practical and feasible development plan.

So how do you plan the future of your career?

First of all, you need to have a clear goal. If you can't describe your goal, how will you achieve it?

Why do you open a store and what do you want to get out of it? this is the first question you have to answer. You may say, I want to make more money, which I know very well, but the key is how much is this "more"? More specifically, do you want to support your child through college, or do you want to earn a full pension, etc., how much money do you need, and when will you be able to reach this figure? Only you know exactly what you want and when you need it, so that you can set an accurate goal and work for it. And you have to write down all these questions.

Once you have decided what you need, your ultimate goal will be the direction of your long-term efforts. Everything you do should focus on this goal, and the long-term goal may be broken down into several short-term goals. If your store is always losing money and you only have enough money to last for another six months, one of your long-term goals is to turn your store around in those six months. and your short-term goal should be all kinds of promotions around this theme, and so on.

In order to achieve the goal of turning losses into profits, you have to increase your daily sales at all costs to plan your development path and eventually succeed, which will be a core of your daily business.

Now let's take a look at the monthly business status of your store. According to the state of operation, we can calculate the sales status of your store in a few months at a rate of 5000 yuan per month. You may say that increasing income will certainly increase costs, but don't forget that you only increase the cost of materials that are directly related to sales, and many fixed costs will not increase, such as employees' wages, rent, and so on. The most important thing is to find a way to increase sales by about 5000 yuan a month while keeping the cost rate unchanged. We can see it more intuitively through the following table:

You can see from the data of the above inference table that the store needs to achieve monthly sales of 40000 yuan before it can make a profit, so now the monthly sales of 40000 yuan has become the store's specific target.

Next, you need to make a schedule to achieve your ultimate goal. In our example above, we have only 6 months left, so 6 months becomes our planning time. Therefore, you have to design that you need to increase sales by 20000 yuan in the next 6 months. This means that you need to increase your sales by about 3333 yuan a month (20000 Universe 3333). Then the monthly growth becomes your near-term goal. You can divide the 3333 yuan a month. For example, the daily increase you need is 111 yuan, or if you are open 12 hours a day, the increment per hour should be 9.26 yuan.

Now that you have a very clear goal, break down a long-term goal into very detailed goals, and you can come up with a specific implementation plan.

The specific way to increase sales can be to distribute some promotional coupons to passers-by or potential customers in the business area to which the store belongs, so as to increase new customers, or you can write down new products or special offers on billboards at the door to attract more customers. You can also increase sales by increasing the consumption of your existing customers, and you can give them more options to increase sales through effective sales promotion.

First of all, you can write down all the methods available, and then decide how to implement them, who will be responsible, and when to finish them. Then post these plans on the wall of your office so you can remind yourself all the time. Now all you have to do is assign these specific tasks to specific staff. In the end, we don't know whether your actions will really increase your sales. You actually don't know before you implement it. What you need is patient observation. If you feel that these methods don't work at all during implementation, you should modify and adjust them in a timely manner.

The example we cited above is to see how a store that is about to close down can turn a loss into profit.Your goal may be different, but the methods and principles remain the same. it is possible that you want to retire within 10 years, so it may require you to open more stores within a period of time, and make each store profitable, and then sell your stores. No matter what your goal is, the most important thing is to be clear, and then a clear time to achieve the goal, then to make a plan, to implement the plan, and finally to enjoy the process of chasing your dreams.