How to brew Yunnan small-grain coffee the characteristic brand ranks 2016 in price.

How to brew Yunnan small-grain coffee the characteristic brand ranks 2016 in price.

Mainlanders call Yunnan coffee "small grain coffee". Local people think that Yunnan coffee varieties are excellent, but some people in the industry have pointed out that although Yunnan coffee today is mostly Arabica, it mostly belongs to Catimor in Arabica. This is a variety cultivated by Portuguese horticulturists in 1969. It is disease-resistant and high-yielding, but it has about 1/4 of Robusta pedigree. The oil and aroma need to be improved. Strictly speaking, it is suitable to be used as the raw material of instant coffee.

In fact, for a long time, Yunnan coffee has lagged behind in terms of cultivation, production and deep processing, and has not formed a good industrialization. more than 60% of the coffee beans produced in Yunnan every year are purchased by Nestle, Maxwell, Wyeth and other big companies, and the price is low, and they have never formed their own brand, but at present, the consumption power of Chinese mainland is on the rise, and the coffee consumption market in China is also rising. It also brings opportunities for China's self-created coffee brands.

Hougu Coffee is a private enterprise jointly established by Yunnan Dehong Hongtian Group and Yunnan Industry Investment Management Company. Hongtian Group is the largest coffee grower in the mainland, and Hougu was once the largest raw material supplier to Nestl é in China. But a new strategy was announced a few years ago, which will focus on building its own Hougu coffee brand and gradually reduce the supply of raw materials to Nestl é coffee.

In fact, the strategy of Hougu Coffee is very clear, which is to be the "Nestle of China" and bid farewell to the era of raw material suppliers. At present, Hougu Coffee has been built and put into use, and China's largest instant coffee production line with an annual output of 3000 tons. Through coffee bars, supermarkets, automatic coffee machines and other channels, open the huge market of Chinese mainland, and finally make Hougu Coffee a national brand to the world.