Pacific Coffee adopts a "two-track" system: city agents and single stores join.

Franchising is an effective way to expand the scale of the catering industry and spread the influence of the brand. Many coffee brands are using the form of joining to expand their brands.

From March 19 to 21, 2017 China franchise Exhibition (Wuhan Station) was held in Wuhan International Convention and Exhibition Center. Pacific Coffee introduced its city agent and special channel (single store) joining model to the audience, and explained the joining information of its leisure convenience brand "Volgo Coffee", and discussed the new trend of coffee industry with you.

Pacific Coffee franchise Business

Since 2009, Pacific Coffee has carried out franchise business. Franchisees in Singapore, Malaysia, Cyprus, Macao, China, Suzhou, Luoyang, Nanchang, Ganzhou, Lanzhou, Kunming, Haikou, Shijiazhuang and other cities in mainland China have maintained good, stable and sustainable development with the support of the headquarters. In mainland China, Pacific Coffee has successively participated in local franchise exhibitions and actively opened up the market, with Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Xi'an as the core. Cities with suitable economic scale can open up franchise business.

Characteristic "urban agency system" and "special channel system"

After the early practice and exploration, Pacific Coffee has adopted a "two-track parallel" franchise system in the Chinese mainland market. According to the scope of franchise, the joining system of Pacific Coffee is divided into: city agent joining and special channel (single store) joining.

City agent franchise refers to the store expansion and operation management carried out by franchisees with the support of the headquarters in the authorized area. Its scope is any city except Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Xi'an.

This year, Pacific Coffee opened up resources and established a special channel (single store) franchise system for special project business circles, such as airport terminals, high-speed rail stations, hospitals, universities and so on.

Pacific Coffee will provide franchisees with unified brand image, unified operation management supervision, unified marketing promotion, unified commodity and food planning, unified staff training system and logistics procurement supply chain and other comprehensive operational support. Although the main investors of joining stores and directly operated stores are different, they also uphold the inheritance of corporate culture and always adhere to the consistency of service standardization and brand.

Analysis of the conditions for joining

Pacific Coffee provides standardized cooperative investment solutions for franchisees through two characteristic ways of joining.

The current joining policy in 2017 is:

The city agent joins the contract for 10 years, with a franchise fee of 1 million yuan. In terms of the number of stores, the minimum number of stores in a single city is 5. Based on the differences between the city and the business environment, the specific conditions and costs may be different. At the same time, if the franchisee exceeds the number of stores signed to open, they can enjoy the corresponding advanced discount.

Special channel (single store) to join, its contract period is the longest lease period signed by the store, the franchise fee is 300000 yuan per store. There is no limit on the number of stores to open, and one can open a store, providing an opportunity for aspiring investors and opening a new chapter in the journey of the coffee chain industry.

Volgo Coffee with individual vigor

Volgo Coffee is the latest young personality and energetic affiliated trend brand of Pacific Coffee. It originates from the special meaning of Latin "everywhere". The smiling face logo plus bright and conspicuous candy tone creates a positive, sunny and optimistic brand attitude, and brings endless joy to the public with fast, fashionable and high-quality drinks. So that a new generation of young people can see and share a good drink at any time in the accelerating pace of life.

Relatively speaking, the joining form of Volgo Coffee is more convenient and easy, and its market positioning is in line with the current young entrepreneurial groups. It has a low franchise cost and can set up its own independent coffee station in a community, street or convenience supermarket for as little as 60,000 yuan. The storefront uses candy color to create a lively and fashionable storefront environment, with a wide selection of products and pricing close to the people. in addition to high-quality coffee, Volgo provides a wide range of young product choices, such as milk tea, fruit juice, smoothies, healthy ice drinks, etc., combined with office buildings, communities, transportation hubs and other business areas to meet different customized needs.

Coffee integrated operation service provider

As an integrated coffee service provider, Pacific Coffee can provide customers with professional and comprehensive support, including the supply of professional coffee equipment and raw materials, and provide customers with one-stop coffee solutions. to become an expert and business partner in the field of coffee around you; to achieve multi-channel profits for partners.

Brand strength ensures sustainable operation

Franchising is an effective way to expand the scale of the catering industry and spread the influence of the brand. Many coffee brands are using the form of joining to expand their brands. As an investor, we need to carefully examine the strength of the brand when choosing to join the brand.

Pacific Coffee was born in Hong Kong in 1992 and was acquired by China Resources Venture in 2010. It is currently the only coffee chain brand under China Resources Group. So far, Pacific Coffee has nearly 500 stores worldwide and more than 300 stores in Chinese mainland.

In 2016, Pacific Coffee Brand held hands with Tmall and JD.com for the first time in the form of e-commerce, fully launched the online platform and opened up a new market, while also marking its provision of professional services to more consumers around the world.

Source: win Business Network author: Chen Jianwei