Coffee Man Story: Resigning from CCTV to Open a Coffee Shop that "Doesn't Welcome Everyone"

His name is Clark and he is the owner of Cafe Clark, a cafe in Beijing.

He used to work as a designer at CCTV. When he was in his thirties at the age of 29, he resigned and came up with the idea of going to Japan.

Boutique coffee was not mainstream at that time.

People prefer to go to Starbucks.

At first he didn't like coffee either.

I think coffee is too bitter to drink when I stay up late.

After arriving in Japan,

He found that everything was different from what he had imagined

Cafes in Japan are all very exquisite.

The atmosphere in the store is also very good.

There will be warm and considerate greetings.

Warmed his heart in a foreign country

It's so easy to like coffee.

I have been in Japan for a long time

He found that independent coffee shops in Japan

Each store uses different methods of making coffee by hand.

Bosses make coffee casually.

Finally, give the guests what they think tastes best.

Later, he became very interested in coffee.

China judges of the World Barista Competition

I studied for two years.

At first he didn't know the difference between all kinds of coffee beans.

The master who taught him had a way to make him learn.

That is to drink one cup after another.

He has no choice but to drink every day.

Gradually his tongue could tell.

For example, beans from Africa, Asia and South America

There are subtle differences in flavor.

After starting his career, he returned to Beijing.

Opened this cafe, Cafe Clark.

In this shop with less than 80 square meters

Began the story of his barista.

When he left the store 20 minutes away from the subway, someone asked him, "Why is the store in such a hard-to-find place?"

But he said he didn't want uncongenial guests to come. Just because he thinks that the person who is willing to go to great pains to find this place for a cup of coffee must be the one who really understands and cherishes coffee.

Such a cool and straightforward boss opened a famous coffee shop in Beijing, but it took him less than five years.

For the decoration and layout of the coffee shop

He is also very attentive.

It looks like a fresh literary style.

He picked it up from all over the world.

Coffee beans that have been tried countless times

It is the love of his heart.

As long as you meet a good coffee bean

He will keep it well.

Used to give guests a taste

Everyone who came to his store

They should all have a headache about the coffee list in the store.

Because it's all in English.

I'm afraid people who don't understand coffee can't understand it.

And this design is one of his careful machines.

He thought so that everyone wouldn't be staring at the list.

But to order with him face to face.

He likes such direct communication.

What people often order in the store is kitten lattes.

This is the sign of his cafe.

Root style his unique creation

Because I studied art before.

To make such a cute cat after repeated practice.

Apart from the signboard, you should try it the most.

It's like making coffee by hand.

Because it took him eight years

Coffee that can be made meticulously by hand and nose

And that's what he's good at.

So even if he opened the store on the wrong side,

But there is no shortage of people looking for it.

Are you making coffee with your heart?

Guests can taste this kind of feeling.

Slowly, people will know

Here's a serious coffee maker.

Later, some people came to admire it.

Want to learn from him.

There are many good-looking beauties among them.

But he refused.

Because he thought, "good-looking people."

It's too easy to get. I'm afraid she won't give. "

And in order to show his determination to learn coffee.

The beautiful woman resigned directly.

Insist on coming to the cafe every day.

Finally he was moved by the sincerity of the other party.

Accept her as an apprentice and let her

The first thing to do is to wash cups and mop the floor.

If you think he's asking someone else to do coolies? Then you are wrong. He naturally has his reasons for doing so:

"to bring the mind to the realm of professionals, simple mechanical work is also a kind of practice. If the body can adapt, then it is really understood."

He is not only the strict teacher in the hearts of these disciples, but also the male god in their hearts.

Once his students knew his story and asked him, "is it because of affection that he resigned from CCTV to open a coffee shop?"

He also replied bluntly: "to make money, of course."

Later, his students and guests

All found that he had a habit.

Always wear a hat.

And he has a collection of more than 50 hats.

He felt that putting on a hat

There will be a sense of mission as a barista.

And he doesn't just keep watch over this store.

Every year he gives himself plenty of time.

To taste coffee all over the world.

He always likes shops hidden in deep alleys.

Those exquisite roadside coffee stalls

He will also stop to taste something fresh.

He opened a coffee shop.

I just want this store to exist.

People who can taste coffee here

Be able to feel at home

And he did it.

Whenever the guests come

The shop assistant will not mechanically say welcome.

But kindly say that you are here.

It's like a meeting of friends.

He also carefully put the clock in the store

Freeze at 03:30 in the afternoon

Because there's a beautiful story.

Alice and the Rabbit with the Mad Hatter

This is the time for afternoon tea.

All he wants is

The warmth he felt at the beginning

It can also be felt in his own coffee shop.

And I want more people.

Can pick up the love for life from here.