As an additional product in the store, can coffee really increase income?

Coffee is essentially a daily drink. Food is the most important thing for people, and coffee is still labeled as high-end consumption in people's consumption concept and daily understanding. You know, instant coffee is of course an exception.

Coffee cultivation process is very bumpy, in the earliest days, only the top of the royal family was allowed to enjoy coffee, almost the exclusive drink of the king, and with religious and political links, its appearance is doomed to its extraordinary.

With Starbucks coffee entering the domestic market, it once became the exclusive consumer goods of the senior white-collar class, even luxury consumer goods, showing its identity and status with the LOGO on the coffee cup. In today's view, although it is too artificial, it still explains the status and representative image of coffee consumption in consumers 'minds.

Nowadays, coffee consumption has become the norm, no longer a luxury in the eyes of the public, but for a huge consumer group, coffee is still a light luxury consumption, how can we adjust to catch this huge consumer group, there is a seemingly difficult but very simple solution: do a good product.

To do a good job, we must have: good products, good service, good ideas, good methods, good technology, all of which are indispensable. Whether it is purely mechanical or handmade with temperature, the purpose is to finally present perfect taste buds and satisfy consumers 'pursuit and desire for varied taste buds.

The capital turn of large enterprises often indicates the birth of a sunrise industry. With Starbucks 'operation and dissemination in China for many years, the consumption consciousness of coffee has been basically cultivated in the early stage of China.

China Resources Pacific, COAST, coffee bean and other chain coffee shops, no matter what they have been in so far, good or bad, seemed to spread all over China overnight.

This raises the question of whether coffee, sold as an add-on to the main in-store offering, can really increase revenue compared to independent cafes.

In fact, it is feasible. This is a trend, but also an opportunity. The mainstream public coffee shops tend to be boutique coffee shops. Other industries are also rapidly absorbing coffee and harvesting the chain benefits coffee brings to them.

Even a clothing company in South Korea does not hesitate to close the store for decoration, only to open up an independent area in the store, which is used as a special coffee making area to provide customers with a better and more convenient consumption experience.

Just like the coffee products attached to bakeries, clothing stores, flower shops, barber shops and restaurants, as well as the consumption reviews displayed by various channels, it proves once again that the concept of coffee consumption in China is changing, and the consumption trend is also changing.

Customers no longer blindly have to go to a cafe to consume a cup of coffee for some reason, but gradually rationally consume a certain product and enjoy the pleasure brought by this product.

The compound diversified business model can meet the customer's consumption demand for convenience. In the face of seamless coffee business, the boss's original intention indicates the result.

Think about it seriously from the perspective of the operator, sell coffee as a product to increase revenue, and seriously consider input and output. Or consider it as an add-on service and think seriously about how to improve the quality of this service.

No matter how big or small the store is, whether it is related to coffee, and whether it is similar to your main project, coffee can be a value-added service and product alone in the store. What we need to learn is how to make this product well, so that it can play its due value and role.

The fundamental purpose of learning is to let us understand the essence of this thing, to see what this thing looks like. The purpose of application is to make profits and increase income. We need to make good use of the content we have learned to achieve our goals.

Instead of simply thinking that you can make a cup of coffee by operating a coffee machine, or that it is milk mixed with a little coffee that can be sold.

Some people say that coffee is a deep, very worthy of deep learning, but never learn fine things. This is very true, because there are many ways to change the coffee combination, any combination or adjustment can make a very distinctive taste, there is no systematic learning and any, very easy to confuse, can not find their own coffee original intention and direction.

In the early days of coffee shops, what made coffee shops a social place was not the venue of coffee shops, but the coffee itself, which was demanded. Today this venue can be anywhere: in a florist, in a dessert shop, in a clothing store, in a barber shop, in a restaurant... Good coffee technology must be used as the support and integration of production in order to achieve the purpose of adding points and increasing income.

Any place you own can be what you want it to be: a bouquet of flowers, a cup of floral coffee, a different life every morning.