Coffee Industry
Latest articles, industry insights and brewing guides
Jeep Dealership in Yinchuan Sells Cars, Coffee, and Cowboy Culture
Ningxia’s Jeep showroom doubles as a lifestyle hub with live music, a coffee bar, and off-road passion—here’s why it stands out.
Guangzhou High School Students Run Coffee Shop and Sell Creative Goods
Twenty-four students launched Guangzhou’s first student-run cultural company, opening a café in their school and selling handmade goods—earning over ¥1,000 on opening day.
Nestlé Coffee Origins and Latest Brand Overview
Learn how Nestlé Coffee began in the 1930s with a mission to create instant coffee that preserved authentic flavor, and get the facts on its branding and past controversies.
What Makes Ipoh Old Street White Coffee So Smooth
Discover why Ipoh’s Old Street white coffee is famously smooth, low in bitterness, and loved by coffee lovers across Malaysia.
Where Is Hougu Coffee Grown in China?
Hougu Coffee is grown in Yunnan’s Dehong, Lincang, and Yingjiang—regions with ideal altitude, climate, and terroir for specialty coffee.
Nescafé Origins: How It Started and Evolved
Learn how Nescafé began in 1930 with a Swiss lab breakthrough, its global role, and China sourcing. Includes a 2012 safety clarification.
What Is OldTown White Coffee and Why Is It So Mild?
OldTown White Coffee is a low-acidity, smooth Malaysian blend made with low-temperature roasting and no added caramel. Learn how it avoids bitterness.
How Illy Coffee Roasts and Maintains Quality Standards
Illy Coffee is the first European company certified ISO9001 for coffee production. Its roasting process creates 1,500 flavor compounds in 12–15 minutes.
How NeverCoffee Made Specialty Coffee Taste Like the Internet
A Beijing startup sells 9.9 RMB bottled specialty coffee by cutting costs through direct sourcing and factory roasting—here’s how they did it.
Why Milk Coffee Is Still Popular in China’s Booming Cafe Market
China’s coffee market grows 15% yearly, fastest globally. Milk drinks like lattes dominate, but specialty tastes are emerging fast.
Why Starbucks Avoids Traditional Advertising Yet Stays Memorable
Starbucks rarely runs ads or hires celebrities, yet its brand stays strong. Its strategy relies on seasonal cups, collaborations, and iconic store design.
Common Bottlenecks That Kill Specialty Coffee Shops
Most new coffee shops fail within a year due to poor cash flow, team issues, and weak operations. Here’s what really goes wrong.
How Aini Estate Shifted to China’s Coffee Market
After 15 years exporting Yunnan coffee globally, Aini Estate now focuses on domestic growth with a full 'seed to cup' supply chain.
Hougu Coffee: China’s First Domestic Specialty Brand
Learn how Hougu Coffee became China’s first major domestic coffee brand, its cultural roots, and its role in the global market.
What Is Illy Coffee? Italy’s Iconic Espresso Blend Explained
Illycaffè uses only 100% Arabica beans, ISO 9001-certified quality control, and serves 6 million cups daily worldwide. Discover its blend, packaging, and market share.
Starbucks Launches First Pour-Over Coffee Shop in Jinan
Starbucks opens its first dedicated pour-over coffee location in Jinan’s Greenland Center, offering hand-brewed coffee with seasonal beans.
British Gamer Opens Retro Café Filled With Classic Consoles
A 43-year-old UK man transformed his love for retro gaming into a café featuring 30 vintage consoles and 400+ classic game cartridges.
What Does the Nescafé Logo Really Represent?
The Nescafé logo combines coffee brown, white typography, and a circular shape to evoke warmth, creaminess, and smoothness. Here’s what each design element means.
What Makes Ipoh Old Town White Coffee So Unique?
Ipoh’s Old Town white coffee is known for its smooth, low-acid taste. Learn why it became Malaysia’s favorite and how it’s traditionally brewed.
Can a Mountain Village Coffee Shop Thrive Outside Beijing?
A former civil servant turned coffee entrepreneur transformed his father-in-law’s old home into a rustic café in a Beijing suburb. Can it last?