Five reasons for Cafe's success in running Korean Cafe

What is the most popular cafe in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of coffee with Feel to accompany you, diffuse coffee, zoo coffee and so on, without exception, these cafes are all founded by Koreans!

The "factions" of the common cafes on the market:

According to the common cafes on the market, we can be divided into several categories: the first category is European-style coffee shops represented by French and Italian coffee: they place special emphasis on the quality and taste of coffee and generally have the spirit of craftsmen; American cafes represented by Starbucks: mainly emphasize efficiency and speed, strong business atmosphere, and gradually evolve into the second office of urban white-collar workers Taiwan coffee represented by the above island coffee and Diou coffee: it can be said that the coffee brand adapts to China's national conditions and is the evangelist of Chinese mainland coffee culture, successfully combining coffee culture with China's unique leisure culture, so it is OK to play cards while drinking coffee, while Korean cafes are completely different from the above cafes, which can be said to reproduce the scenes in South Korean TV dramas. Use gorgeous space to give people a short chance to be divorced from reality, while coffee cake is just a gimmick.

Five reasons for the success of Korean Cafe

There must be a reason why Koreans have been so successful in the coffee shop segment:

1. First of all, the entrepreneurial spirit of Koreans who are constantly striving for change. Koreans and Japanese are probably similar, this characteristic can not be copied, because of the national character.

2. South Koreans have an inexplicably good sense of design. From the recent "you from the Star" professors bombarding the Chinese market, we can feel that South Koreans are far ahead of China in their understanding of color, composition and detail. Since then, Koreans continue to occupy a very important position in the field of web design and game design. Perhaps it is the natural sense of design that directly widens the gap with the taste of cafes run by Chinese tycoons.

3. The export of Korean culture is also an important contribution. Some people say that South Korea has done one thing in the past decade, constantly carrying out "cultural aggression" with music, movies, and TV dramas, and the result of perseverance is of course a success. Korean products are synonymous with fashion, romance and beauty in the eyes of young people.

4. Coffee is by no means the only thing that makes money in Korean cafes. But a variety of desserts and foods with exquisite tableware, fresh ingredients, bright colors and creative dishes. Waffles are usually sold in cafes for no more than $20, but at Hollis or Man Coffee, waffles are placed on a nice plate and squeezed with cream or chocolate for $35 or more.

5. Koreans are good at store operation and supply chain management. they will establish their fixed and long-term and stable suppliers, usually choose brands and enterprises with an international background. because through the use of large brands of cold chain, distribution, quality inspection and other resources to reduce their logistics and warehousing costs, but also ensure food safety. The technical director of a well-known Korean chain said that raw materials are the key to food safety and taste, so they only choose stable and safe raw materials, choose Tata flour and flour with mature supply chain and big brands, rather than small brands, and choose vegetable fat cream or mixed fat cream with controllable colony count and low cholesterol, rather than animal cream which is easily deformed and propagates too fast. Choose imported butter, young sugar and cocoa powder instead of locally produced butter and cocoa powder.

Next, let's take a look at some of the hotter Korean coffee chains recently:

Coffee with you

South Korea's largest coffee chain, which has more than 900 stores in South Korea since its establishment in 2008, is headquartered in Qingtandong, Gangnam District, Seoul. In addition to coffee, it also manages a variety of high-end tea, lattes, fruit juices, waffles, breads and other goods. at present, there are more than 1200 chain stores in the world, distributed in South Korea, the United States, the Philippines, Cambodia and other countries. Caffebene entered the Chinese market in March 2012. It quickly blossomed in first-and second-tier cities.

Zoo coffee

Zoo Coffee was founded in South Korea in 2009 and has more than 100 stores in just two years in 2011, making it one of the hottest coffee shop chains in South Korea. Kim Chien-woo, the founder of Zoo Coffee, is a very energetic young Korean who started his business at the age of 26 and tried many innovative and unusual industries, such as 24-hour distribution, and finally opened a cafe! He is a coffee addict himself, with at least three cups of American coffee a day. The reason for introducing Zoo Coffee to China, Jin Jianyou explained: "the coffee market in South Korea is saturated, while the Chinese market still has a lot of room."

Diffuse coffee

The cafe, founded by South Koreans who started a business in Beijing, has opened more than 60 stores in more than two years by the end of 2013, and the first 36 stores are said to be profitable. Man Coffee takes the way of direct operation and cooperation, which accounts for 25%, 35%, and 65%, 75% of the shares in stores. It is a miracle that such a coffee brand with no background, no brand story and no abundant capital can develop to this extent in just three years.