A new bookstore in Shenzhen to participate in the local spiritual life

In 1993, Xixifu Bookstore opened its first store in Zunyi Old City, Guizhou Province, with an area of less than 20 square meters at that time. For a long time, Sisifu has adhered to the value concept of "participating in the formation of local spiritual life" and developed chain bookstores with the business philosophy of "guiding and promoting mass boutique reading". After 24 years of exploration and growth, Sisifu Bookstore has developed into a chain cultural enterprise with nearly 70 book retail stores, more than 70 Italian cafes, more than 1000 employees and nearly one million active members. After Shenzhen's first Xixifu Bookstore settled in Luohu Dongmen 1234Space in Shenzhen in 2013, Xixifu Bookstore successively settled in Dongmen Store, Vientiane City Store, COCOPark Store, Shekou Garden City Store, Jinguanghua Store and Happy Coast Store four years later. In 2017, Xisifu keeps walking, such as "Seven". Shenzhen's seventh Xisifu Bookstore opened warmly in Raffles Square, Nanshan District, Shenzhen on April 29, providing an ideal reading shelter for citizens who love reading books.

The bookstore is named Sisyphus, a famous tragic figure in ancient Greek mythology. Like him, Sisyphus doesn't care about the weight of the stone, only about the meaning expressed in the process of pushing-firm in silence, with the cultural dreams and spiritual aspirations of a generation, constantly rising. For twenty-four years, Sisyphus has striven to be an advocate and activist of popular cultural ideals. The spatial planning is composed of sub-brand spaces such as "Park Bookstore","Vector Coffee","No Two Life" and "Seventy-two Reading Classes", and functional space plates such as Vientiane Reading, Reading Proposition, Theme Concern and Intersection of Various Feelings. Readers can enjoy a more three-dimensional and vivid cultural atmosphere when viewing them.

The product structure of books consists of seven categories: social science, management, motivation, literature, life, children and art. In terms of product operation experience, a professional cultural product buyer team accurately configures the operation product line according to the fine customer group difference positioning, supplemented by the "commodity flow control system" based on big data information; in terms of service experience, in addition to "backpack too heavy, save it; standing too tired, sit down; buy too expensive, copy it; It also emphasizes that according to the needs of different customer groups, various forms of "theme service customization" cultural activities such as reading clubs, life clubs and signing parties are provided. At the same time, online and offline participatory, communicative and sharing interactive activities are used to realize in-depth interaction with readers. In addition, Shenzhen Xixifu Bookstore·Raffles Square Store will carry out a series of colorful cultural activities for six consecutive years after its opening. In addition to the experience day of small shop assistants and baristas who can close the distance between readers and bookstores, the travel salon on May 21, you can also look back at the morning wind and feel the different scenery of the Baltic Sea. Sisyphus Bookstore has always adhered to the most fundamental value pursuit of "participating in the formation of local spiritual life", bringing readers more diversified reading experience space and communication opportunities, and striving to become the promoter of urban reading.