Coffee franchise marketing methods to avoid falling into the marketing "trap"

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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If a coffee franchisee wants to do a good job in marketing, it is necessary to grasp a core: that is to take the interests of consumers as the core. Only the marketing strategy with the interests of consumers as the core can play the role of maximizing marketing and make obvious results. Coffee franchisees should learn to sell, first of all, "concept marketing". Accepting, publicizing and transmitting the new concept of marketing is the forerunner of implementing scientific marketing. Only by carrying out "concept marketing" and constantly carrying out marketing concept innovation, can we correctly implement marketing and avoid falling into the marketing "trap".

I. knowledge Marketing

In the era of knowledge economy, the marketing concept of coffee franchisees should be changed accordingly, that is, the concept of knowledge marketing should be established. It attaches great importance to knowledge, information and intelligence, and wins in the increasingly fierce marketing war based on knowledge and intelligence rather than experience. Marketing strategy itself is a strategy, strategy can not be done without knowledge.

Flexible marketing or personalized marketing

That is, a method for coffee franchisees to adjust their marketing activities timely and flexibly to meet individual needs. This marketing method requires enterprises to face consumers, serve customers directly, carry out marketing according to customer requirements, and provide different goods or services around different consumers, according to people, places and times.

III. Internet Marketing

The marketing of Internet thinking promotes the opening of coffee stores most. Through online marketing on the Internet, coffee owners transform the 'flow' that is often discussed online into the 'passenger flow' of offline stores. All people who have followed, commented or clicked on the Internet will be regarded as potential customers and included in the database.

When opening, carry on the point-to-point benefit customer marketing to it according to the principle of proximity. When there is a new store to open, coffee franchises can use Weibo, Wechat, websites and other Internet tools and CRM customer management system to carry out peer-to-peer marketing of online customer resources in a variety of interactive ways. This method can quickly introduce the surrounding customer resources into the nearest franchise store, so that the opening of each new store can successfully warm up, reach and exceed the passenger flow demand at the break-even point, and even burst. In this way, our franchisees no longer need to spend a lot of money on advertisements in newspapers and magazines.

Now through brand influence and Internet marketing, fans around the opening quickly know that passenger traffic can be done immediately.

Now our life is inseparable from the Internet, the same industry marketing can not be separated from the Internet. Similarly, the marketing of coffee franchises also need to use the Internet for publicity. The concept of the Internet has no boundaries, which subverts the traditional model of the coffee and catering industry: work hard and earn word of mouth until someone knows your brand a few years later.