How to open a coffee franchise with a higher success rate? Should we believe in chain operation?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

As a coffee franchisee, many customers choose a chain, because the success rate will be higher. First of all, as we all know, one of the great benefits of joining a coffee chain is that it can reduce the risk of entrepreneurship and increase the chances of success. In today's increasingly competitive society, market opportunities are rare for independent entrepreneurs with little or no capital.

Every year, the fact that tens of thousands of small and medium-sized enterprises across the country have closed down tells us that it is difficult and risky for an inexperienced investor to start his own business independently in a highly saturated market environment.

If the coffee chain franchisee chooses a franchise with good performance, strong strength and high reputation, its chance of success will be greatly improved. There is a Chinese saying: a big tree is a good shade. Small investors join the franchise network, have a chain headquarters as a "backer", and can get professional and technical assistance from coffee joining brand headquarters, which is indeed a shortcut to success for inexperienced entrepreneurs.

After choosing the coffee brand, the next step is the operation of the coffee franchise.

When it comes to leaving a deep impression on customers, many coffees join the store with a flower, a leaf, a section, a table and a cup of paper, all reflecting the unique ingenuity of their own coffee brand culture. the brand coffee franchise has a variety of styles of tables and chairs, leather business chairs, cloth comfortable sofas, retro log tables and chairs, etc., sweeping the traditional restraint and stodgy. And the high design is also more in line with the psychological demands of modern fashion and leisure people. Visual design is more simple, flexible and lively.

Moreover, coffee franchisees should have complete sockets on the walls on the ground, which can meet the power needs of all kinds of portable appliances. Order a cup of mocha, take out the laptop you carry with you to consult information and surf the Internet, and for consumers with literary style, you can also take pictures here and read literary books.

High-quality coffee is also one of the reasons why consumers prefer to join coffee shops. Many brand coffee franchisees choose imported coffee beans, strictly control in baking and production, Excelsior, taste a mouthful of coffee, coffee aftertaste, is absolutely "easy-to-tune" coffee.

All in all, coffee franchisees should adhere to the focused attitude of Excelsior, make consumers more comfortable, start from the details, and enhance customer viscosity. Long-term consistent quality improvement, and real work style, will let coffee franchisees win a good reputation!