Give some advice to friends who want to open a coffee shop

Recently, there are many friends who plan to open a shop. It seems that more and more people want to open a coffee shop or bar. It may be that the economic situation is not very optimistic, and they are all willing to do some industry. After all, it is very comfortable to open a bar and coffee. Eating cake, drinking coffee, reading books, pretending to be literary and artistic style, feeling the beauty of life.

However, have you ever thought that when you are eating cake, drinking coffee, reading books, pretending to be literary style, and lamenting the beauty of life, you will suddenly meet the "bandits"? What a tragedy! So the idea is good, but it is not easy to be a shop, please act according to your ability!

So here are some suggestions for friends who want to open cafes and bars for reference:

1. First of all, you have to understand that making coffee and mixing wine is a technical task. if you don't know how coffee is made, please find a master to learn and read. Read the file? Save the effort, find someone who knows how to make coffee, and make up the relevant knowledge. Of course, I have also met friends who want to open a shop after studying abroad for a long time. They arrogantly say, "I drink a lot of coffee, I know, I drink every day, and I only drink illy, which is a national treasure of Italy, and I only drink 100% Arabica beans." then I advise you to save it and go back to replenish your knowledge. If you want to enter the coffee business, it is good to drink more coffee, but you open a shop. What you do is to run a business. As a boss, you have to have some professional knowledge. It is not because you can drink that you can open this shop well.

2. Do you know anything about coffee? Do you know anything about catering? Don't understand? Well, just "get ready to bleed all over the floor". It is inconvenient to say more about the truth. So to open a shop, I suggest you find someone who knows how to operate it.

3. Have you made a budget for opening a store? This is a top priority. I've seen a lot of people who don't even have a budget to open a store. If they have 300000, they invest 300000. As a result, they don't even know where the money is spent. One of the big reasons why so many cafes and bars, including any related stores, will close down is that they have not made a budget. I have also met more ruthless shopkeepers, who have money and do not pay any attention to the budget at all. I found a design company to design a store of more than 100 square meters like a hotel lobby, using Italian sofas, top machines, all kinds of luxuries and all kinds of comforts. It's a good idea to find a cake maker in a five-star hotel to make his own cake. Only to find that the monthly income is far from enough for expenses. In the end, I was drowned in the laughter of "I'm going to open a small shop". With regard to the funds for opening a store, there must be a certain amount of liquidity. After all, what you need to cultivate when opening a store, there is a period of cultivation, which may take half a year, a year, or three months. This liquidity is your guarantee. Don't find out that all the money will be spent on opening stores and buying equipment. Next month's rent hasn't been settled yet. I'd like to see how many walls I can tear down.

4. Do you have a strong tolerance in your heart? As mentioned above, opening a store requires a stage of cultivation, which requires not only funds to support, but also patience. This gap period is tortuous. Coffee or a bar should be supported by regular customers unless you are located in a place with a high flow of people, and your regular customers are not big enough at the beginning of the store, and your monthly expenses are in deficit. Employees are also in a trance and do nothing, which eventually leads to staff loss. Then you can only eat cake, drink coffee, read books, pretend to be literary style, and sigh how wonderful your life was in the past. Therefore, now that you have opened a shop, you must have enough patience to train him and perfect him.

5. You can't just sit back and wait for death! How to face the training period? Some people choose to adapt to reality and start to use cheap raw materials and fire employees who feel redundant. Layoffs are indeed a good way to control costs. But you have to consider this method in the light of reality. OK, you can't just sit back and wait! We have to move! To do business, we must not wait for customers to come in, but take the initiative to attack. OK, let's do an activity, 50% discount on coffee, 30% discount on drinks, 20% discount on pizzas and sandwiches, then prepare a 10 yuan voucher, insert one into a customer, and send a 20% discount membership card when you check out. So the customer will come again next time! What a wonderful idea. Obviously, you have worked hard to do a good job in your store. But it's of no use! Now there are discounts everywhere on the street, vouchers everywhere, and everyone has a lot of membership cards. Does such an activity make sense?

So experience tells me that I should do this:

(1) when you open your business, you should prepare all the publicity strategies and create a hot scene when you open your business. OK, let's make a colorful balloon door, then get a 2,000 whip when opening, and then invite a lion dance team to dance for 24 hours (just kidding). Then the store took the microphone and shouted, "Let's all go to my house for a drink." start a free product tasting. Such activities can be to entertain their own friends, so entertain friends and make a popularity, you can not find 100 migrant workers to serve as trustees. The more sensational the opening, the better, not afraid of vulgarity, but afraid of the cold!

(2) since your odd number is small, why do you want a discount? Isn't this even more about lowering your own unit price? What we need to do is to pick up the unit price and implement the strategy of killing one by one. To make a set meal, steak, salad, soup, coffee and dessert are listed at a price of 68 and 98, depending on your cost. The set meal must be super affordable, so that customers feel that they can regret it for three days without ordering the set meal. Since the guest came to your store today, it shows that he has already prepared to spend a certain amount of money, so take out his money with the most tempting thing.

(3) the waiter is the key point! Business is bad, even if you lay off your wife, you can't let an excellent waiter leave. They are at the forefront of the battle. "Sir, did you order a cup of cabbage? Then you can take a look at our new afternoon tea set menu, which can be paired with a cheesecake with the Cabo you want, and the price is only 10 yuan more than your single order. "if it were me, I would never stand a sweet-looking girl." the girl with a gentle voice recommended it to me for 10 yuan. After eating the cake and coffee, the waiter will take the initiative to empty the plate and smile again. "would you like to order another ice cream, sir?" Our ice cream is imported from Italy, 25 yuan for three balls, you can also taste it with this beautiful sister "and hang a charming smile again." Grandma, 25, can also taste together, today is to go on a blind date, just to pick up this topic to tease. Buy! Look how important it is to be a lovely and excellent employee.

(4) since he is already losing money, why not make his loss more meaningful? I work hard every day and think it's a tragedy to open a shop. Now that it's already tragic, do you care about more tragedies? Why not get to the bottom of it. Grandma's! Today, the whole beer is worth 1 yuan a bottle. Free tasting of new coffee! Buy a set meal for Porsche! Since it's an activity, let him give it a boost. To open a shop is to play. If you find a way to have fun, the customers will have a good time. All activities should be customer-based, and if you don't think it's worth it, who will come? Will you drink beer for 1 yuan? I will!

Summary:

All right, I've said too much. I feel like I'm talking nonsense. Since you want to open a shop, you have to ask yourself, do you understand? does anyone around you understand? How many resources do you have to use? If you don't have any resources around you, you just want to open up, so you'd better find a brand to join and spend some money to learn the experience. However, to join, you have to choose a good brand. After all, there are too many purse companies in this industry. You see that the brand you like is only joined publicity, there are join advertisements everywhere, and it is almost a bag company. If you want to drive on your own, find an opportunity to study hard, or find someone with experience to help you. Never mind that a good store manager asks you for 5000 salary, because a really good store manager can definitely save you more than 5000. If you think the manager's salary is high, you let him work for three months, wait for the store to enter the state, you should also learn almost before resigning him. Open the door to do business, people should be flexible.

Finally, I would like to give you a piece of advice: there are risks in investment, so you need to be cautious in opening a shop!