Sharing of coffee shop location skills and market research before opening a coffee shop

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

When you start to have the idea of opening a store, you should start doing market research and location-related questions.

Site selection skills 1. Location principles

The principle of cafe location is to build shops in places that can fully attract customers (commonly known as "ports"). Especially small-scale cafes, because they do not have other comprehensive functions like large cafes, so we should pay more attention to the choice of location, which will be the starting point for the success of cafes.

However, for general small and medium-sized cafes, neither the function of the facilities nor the type of coffee can compete with large cafes. Therefore, in the fight for customers and the grasp of the business circle, we must fully grasp the characteristics of the location, because the coffee shop is also a local industry. Therefore, the selection and application of location conditions has become the primary task of management. It has been said that if a cafe can determine a suitable location, the success rate of operation will be more than 70%. It can be seen that the effective location is very important to the operation of the cafe.

Site selection skills 2. Elements to be considered in site selection

In choosing a suitable place to open a cafe, consideration must be given to whether it is a place where consumers are easy to concentrate and have certain functions, such as economic, political, cultural, commercial and other functional centers or transportation areas. After the location is selected, we should always pay attention to the changes in the surrounding environment, in order to understand the characteristics of the area at any time, especially the general coffee shop, the business area has its own natural restrictions; usually take the coffee shop as the center, draw a radius of one kilometer or one and a half kilometers. As the business circle of the cafe. However, when setting up the store circle, the relevant characteristics, such as smaller business area for general drinks, larger business area for ground coffee, traffic conditions, facilities in the area, and so on, may affect the distribution of the business area.

Location skills 3. Consider the surrounding economic environment

Guests feel bad, I think you are also busy in vain), so we summed up the first location problem, the surrounding consumer groups.

Location skills 4. Get the first opportunity

A good coffee shop needs to occupy a good position, for example, your storefront is in an alley, and outsiders do not know you are here, then I think you need to publicize for a period of time. Having no guests and popularity in a short period of time will bring you unnecessary losses (some people may say that my store rent is low or that my wine is not afraid of the depth of the alley, but I think you are still deceiving yourself.

Location skills 5. Whether parking spaces are adequate or not

Parking spaces can give you the effect of "sticking" guests, because 35% of people will drive to drink coffee and rarely go alone, if they think your coffee is special. Will also do a good publicity for your coffee shop to introduce friends to your coffee shop to taste (consumption) if you can "stick" this part of the crowd over, then I believe your turnover will increase quickly and prosper day by day.

Principles of market research before opening a coffee shop

I. investigation of competitors

The competitor is a hostile force, but the competitor is also your comrade-in-arms in the trench. The so-called "know yourself and know the enemy" and win a hundred battles. The business trends of competitors and the composition of commodities should be paid attention to at any time and have an insight into their trends. At the same time, in-depth comparison and analysis, in order to grasp the advantageous position in operation, often maintain a more unique sales strategy than competitive stores.

Second, the mastery of the object of the guest layer

As far as a small and medium-sized cafe is concerned, the business area should not be too wide, and the distribution of customers should not be too far away. Therefore, it should be aimed at the position characteristics. In-depth analysis of the characteristics of the guest layer, through the data obtained from the survey, according to the income level, occupational attributes, age, consumer awareness and other factors to set customer objects, and then according to the characteristics of their way of life, to provide the coffee and drinks they need.

III. Establishment of the purpose of commodities

The number of coffee items has a great impact on customers' choice and purchase. Therefore, when determining the items of goods, we must fully consider the business area of the cafe and the best-selling degree of coffee, so as to make an effective combination, so as not to affect the turnover and freshness, and can provide the coffee items that customers really need at any time.

IV. Effective setting of price band

The price factor has a considerable impact on consumers. Therefore, when setting the price belt, we must consider the price that is most easily accepted by the fixed customer layer, and match it with coffee and beverages that are easy to choose, easy to buy, appealing and conducive to leisure, and carry out the purchase of goods within this price belt.