What are the requirements for a profitable coffee shop and how to make a profitable coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

With the continuous improvement of our living standards and the integration of Chinese and Western cultures, coffee, the drink with the most western culture, has gradually become popular in China. Under this trend, the coffee industry has also become a hot investment industry in China, so various coffee franchisees have emerged one after another.

You can't do a successful thing by feeling alone! Similarly, it is the same to open a coffee shop, so what does it take to open a profitable coffee shop?

First, the first condition-interest

Many people do not take interest into account when choosing a project, but based entirely on other people's opinions, which industry makes money and other factors. In fact, interest is a necessary and primary condition for opening a coffee shop. Therefore, before starting a business, you must make sure whether you are interested in this career. If you are not interested, you'd better carefully consider it, because interest is the best driving force for entrepreneurs to overcome difficulties and a necessary element for success.

II. Necessary conditions-industry experience

The so-called separated lines are like mountains apart, and the different benefits of peers are caused by whether they are familiar with or not. Industry experience is a very important required course for a coffee shop operator. Therefore, we should actively accumulate industry experience before opening a store. The most common way to accumulate experience is to ask for advice from experienced people, and you can also learn from the Internet or books. In addition, you need to pay attention to and accumulate a lot when opening a shop. To accumulate, you can read more coffee industry magazines and industry news from the website, get to know more colleagues in the catering industry, and communicate more with them about the market situation of coffee. In order to cultivate their own unique fashion concept and keen fashion sense, in order to find the market demand and profit points.

III. Important conditions-- investigation and site selection

In the location must be accurate, many people after opening a shop, the business state is not good, mostly because of the location problem. Due to the improper location, the customers could not see it, so naturally they did not come. It is essential to find the right address to open a coffee shop. Generally speaking, when choosing a site, we should first pay attention to the characteristics of the target consumer group, including whose business we are doing. Who are the regular residents around? What are the mobile customers? Secondly, it is necessary to judge the consumption level of customers from the income level of consumer groups, and predict the consumption trend in the next six months. Just like a coffee shop, it must be a business circle. After all, coffee consumers are mostly office workers. Finally, we should consider the rent factor, we should comprehensively consider the sales forecast, gross profit margin, cost level and so on.

A good barista is the soul of a coffee shop.

First of all, have a good sense of taste and visual discrimination

Coffee is produced on several continents, and due to the influence of geographical environment and planting skills, the flavor varies, with more than 3000 flavors, but based on sour, fragrant, bitter, sweet and mellow flavors. A good barista needs to mix these five flavors in dozens of seconds and make them perfectly balanced in order to get a cup of coffee with fragrance in the mouth. This requires the observation of powder, the observation of foam, the understanding of the machine to reach a very skilled level, to achieve the temperature of the machine, the pressure of water and the perfect proportion of coffee beans.

Secondly, there is a wealth of experience.

Experience is important for a good barista, for example, when making an Espresso, the action should be very fast, and the production time should usually be controlled between 20 seconds and 30 seconds. Because only in this period of time, the taste of coffee and other aspects is the best state, the taste can achieve the best. If the time is too long, the caffeine release starts to rise in a straight line after more than 37 seconds, and the taste is not very good. "Caffe Pascucci's Espresso tastes obviously caramelized and smoky, with a very strong, very Italian flavor." In China, many consumers are full of praise for CAFFE PASCUCCI's Espresso. Customers and baristas and even bosses often become acquaintances or even friends because of a cup of coffee. So, the barista at Caffe Pascucci did a good job!

Thirdly, baristas should have high cultural connotations.

Usually, baristas make not only a cup of coffee, but also a coffee culture. Only when we have a correct understanding of coffee and profound cultural accomplishment, can we have a deeper creativity and play to coffee. In addition, coffee is very demanding to sell, so baristas also need some artistic skills, such as many new coffees are works of artistic inspiration, and many beautiful flowers are exquisite works of art!

Finally, baristas should love coffee.

So, if you want to open a coffee shop, you must not ignore the above conditions, open a coffee shop may be to make a living, perhaps for interest, but in any case can not ignore that serious heart!