To run a coffee shop well, the problem of location is particularly important.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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If you also want to own a coffee shop of your own, the first important issue to consider before opening a coffee shop is the location of the coffee shop, that is to say, where your shop is located. This location will have a very important impact on the future source of customers! So how to choose the location of the coffee shop?

Let's analyze it with you:

1. Principle of location selection

The principle of coffee shop location is to build shops in places that can fully attract customers (commonly known as "ports"). In the struggle of customers and the grasp of the business circle, we must fully grasp the characteristics of the location, because the coffee shop is also a local industry, so the selection and application of location conditions has become the primary task of management. It has been said that if a coffee shop can determine a suitable location, the success rate of operation will be more than 70%. It can be seen that the effective location is very important to the operation of the coffee franchise.

2. Factors that should be considered in site selection

When choosing a suitable place to open a coffee shop, we must consider whether it is a place where consumers are easy to concentrate and have certain functions, such as the center of economic, political, cultural, commercial and other functions, or the key points of transportation, etc. as for the location, we should always pay attention to the changes of the surrounding environment in order to understand the characteristics of this area at any time, especially the general coffee shop, the business area has its natural restrictions. Usually take the coffee franchise restaurant as the center, draw a radius of one kilometer or one and a half kilometers smaller. As the business circle of the cafe. However, when setting up the store circle, the relevant characteristics, such as smaller business area for general drinks, larger business area for ground coffee, traffic conditions, facilities in the area, and so on, may affect the distribution of the business area.

3. Consider the surrounding economic environment

If there is no good economic environment around a coffee shop, it can be said that it is impossible to survive. The reason is very simple. If there are 1000 groups around you with a monthly salary of 1000 to 2000, then I believe they will not often taste coffee. In other words, if there are 500 consumer groups around you with a monthly income of more than 5000, then I think your coffee shop will not have to worry (if you are in place, if it is not in place. The guests feel bad, and I think you are also busy in vain.

4. Get the first opportunity

A good coffee shop needs to occupy a good location, for example, your coffee shop is in an alley, and outsiders do not know you are here, then I think you need to publicize for a period of time. Having no guests and popularity in a short period of time will bring you unnecessary losses (some people may say that my store rent is low or that my wine is not afraid of the depth of the alley, but I think you are still deceiving yourself.

5. Whether there are enough parking spaces

Parking spaces can play the role of "sticking" guests, because 35% of people will drive to drink coffee and rarely go alone, if they think the coffee in your shop is special, it will also give your coffee shop a good publicity to introduce friends to your coffee shop to taste (consumption), if you can "stick" this part of the crowd. Then I believe your turnover will rise quickly and prosper day by day.

The key to retaining customers

Now more and more people taste coffee, and the number of people who learn to taste coffee is also increasing. Making a good cup of coffee can make your coffee shop more popular with people. For brewing coffee, in terms of utensils, you can choose at will. But in terms of knowledge, it is necessary to enrich it. Join a coffee shop and making coffee is not a thing that allows you to kill time and do it leisurely. For brewing coffee, water is more important, it can often affect the characteristics of a cup of coffee, just like making tea, choosing filtered water can also make your coffee more delicious. The second is the use of coffee beans, for the thickness of a cup of coffee, need to grasp. Finally, the temperature of coffee brewing, overheated water will destroy most of the taste of coffee, so it is more ideal to choose moderate hot water for brewing.

How to run a coffee shop well, the location is a very important link, a good location can bring a lot of customers to the coffee shop.