What homework should be done before opening a coffee shop and what should be paid attention to in choosing the location of the coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

Those who are interested in opening coffee shops might as well do their homework in domestic cafes first.

1. Tariff: first of all, to open a shop is to have money, there is no need to talk about everything without money, whether it is to redecorate or open a store. All appliances and materials, machinery and equipment, advertising, decoration, etc., whether brand-new or second-hand, need to be solved with money. As long as you move, change and increase, you will spend money, and you should estimate the required fees according to the area and grade of your police industry. The expenditure items include: rent, mortgage fee, all kinds of machinery and equipment, Dili buried in repair, business design (including shop name, trademark design and business cards, advertising signboards, recipes, leaflets, etc.), raw materials, groceries, etc.

two。 Physical strength: the second is the physical condition of the individual. This is the work of standing, walking and moving your hands frequently, so you must have sufficient physical strength. Able to work for more than ten hours of endurance. In order to meet a large number of rapid business needs, including procurement, finishing, creation, serving drinks, twisting, washing, returning, cleaning, etc., all need to have enough energy to do a good job.

3. Timing: it is the working time of Bibi Fu, from preparation, planning, personnel arrangement, work flow, opening to rest. Be prepared to work at least 10-12 hours a day. You may only have 2-4 days / month, or even no vacation all year round.

4. Personality: finally, you can have firm confidence, must have the determination to succeed, endure to overcome all difficult problems, improve and correct one by one, and have better perseverance, no matter how hard and tired you are. As long as you go through a few months of training, you can naturally establish your own workflow, easy and regular way of doing business, look for new opportunities and challenges, and firmly believe that anything is possible. If you are far-sighted and pioneering, you will certainly succeed.

Second, get to know the competitors-- know yourself and know the enemy one step further

There is competition in any industry. Survival of the fittest, the strong is the king, if you want to succeed, you may not necessarily have money to open a successful shop, nor do you have a good location to make money. If you want to open a profitable and successful store, there are many factors. There are also many conditions. When facing competition, the fundamental way lies in whether one's own system is sound or not. Whether quality, service and efficiency are good or not. If you hold back or lose heart because you are afraid of competition. Then lack the courage to accept the challenge, their own ability to resist pressure is not enough.

Usually, in the face of external competition, the more cafes, the more cafes of the same type or similar, it will cause magnetic effect in a short period of time, and our turnover will decrease. If we encounter competition from large cafes again, frankly speaking, it is very difficult for small shops to compete, no matter in terms of style, style, space, spaciousness, comfort, face, feeling, atmosphere, convenient transportation, location, brand awareness, and so on, indeed, they have all the advantages and may cause everyone to compare area, financial resources and decoration, which is very unfair to those who do not have fees.

However, do not worry so much, only you adhere to quality, pay attention to the surrounding cleanliness, warmth, time can prove your strength, small soldiers can also make great achievements, small shops can also make a lot of money, making money so that others can not see. I have excellent professional skills, which is by no means easy to learn with money. Have confidence in yourself, face challenges bravely, and walk out of a broad road of your own.

The traffic condition of opening a coffee shop is the key to success or not, so choosing the location is an important factor, which determines the smooth development of management and the smooth realization of customer consumption behavior. The following is analyzed from two aspects: the operation of coffee shops and the consumption behavior of customers:

(1) Coffee shop operation.

Whether there are enough parking spaces at or near the coffee shop. Coffee shops can make choices according to their needs.

Whether it is easy to restock in the coffee shop. It is necessary to consider the size of their own cargo volume, and the available transport artery should meet the requirements of freight volume and facilitate loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.

(2) convenient for customers to consume.

① is located in the coffee shop on the edge of the business center to analyze the distance and direction from the station and wharf. Generally speaking, the closer the distance is, the more passenger flow and the more convenient the consumption is. The location of the opening should also take into account the direction of passenger flow, such as the location of the station and wharf, the passenger flow of the following cars and boats, and the location near the city bus station, the passenger flow of the above cars will be the main.

② is located in a coffee shop near the city's bus stop to analyze the nature of the bus stop, whether it is a half-way stop or a constant stop, a main stop or a general stop. Generally speaking, the main stops have a large number of passengers, and coffee shops can attract more potential customers.