How to successfully open a classic coffee shop? where is the positioning of the coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

Everyone wants to open a small coffee shop, but they don't know how to do it.

Steps / methods

1 site selection

The transportation where the cafe is located must be convenient, because it is convenient for friends who are introduced by regular guests to find it. The cafe itself should be quieter and the surrounding greening should be better. In addition, cafes rely on the surrounding environment to have a knock-on effect; large buildings or near office buildings. And the selected shop itself should also be more practical, 70 square meters of the house to make about 100 square meters of the effect is the best, so it is recommended to have a business idea, find a professional who knows how to decorate for reference. In addition, generally speaking, shops sign for three or five years, so the rent must be haggled over, and at the same time, it also depends on the estimate of long-term development.

2 Environment

. When pushing the door, it must be the smell of coffee, not rice or anything else. Sofa must be comfortable, can not make people feel that sitting is not, lying is not, no matter how awkward. If there is sunshine, the warmth in the sun is irresistible. Music should not dominate the audience, but the volume and repertoire should be comfortable. If you want to have something to turn over, it's too common to just get a few ordinary fashion magazines. . I'd like a good coffee. Have characteristics

3 quality

The product must be fine, and good coffee brewing is the last word. Making a good cup of coffee is the most basic requirement for opening a coffee shop, and it is also the first key to quality assurance, but to make a good cup of coffee, you can't just stare at a book to make a good cup of coffee. Brewing coffee is like creating an art. In particular, a personalized and personalized coffee shop is like an art shop. The coffee shop owner himself is like an artist, who can show the confidence and charm of the boss, which is a good cup of coffee.

The orientation of the coffee shop

Reference: all kinds of personality stores.

Location: in the second-line roads or alleys, the intersection of high-end residential areas and office buildings, the campus, preferably in front of the green belt. The characteristic of these locations is that the environment is relatively elegant, and the flow of people is dominated by pedestrians. If you are near the road, you can also choose the location on the second floor. the rent on the second floor is usually only 1max 2 or 1max 3 on the first floor, which reduces the pressure on the rent, but it is better to have an entrance on the first floor.

The characteristics of coffee: you can use siphon kettle, ice drop kettle, Belgian kettle, which are more complicated in the production process, combined with some small machines, there are many styles of coffee.

For the customer base: people who work or live nearby need a better environment to talk about things, read books, leisure, etc., and it is also a good environment to meet visitors.

Analysis: personal investment, this store can be used as a priority model. This kind of coffee shop needs to make great efforts in decoration in order to attract customers to spend money in this shop for a long time.

Benefit: the rent of choosing this area will be relatively low, it can take a long time to attract some customers, and there are various business models. In addition to coffee, there is more room for operation and more leeway to play. Can be combined with a variety of simple meals, pastries, pizza, sorting, to meet the needs of different customer groups.

Disadvantages: due to the relatively partial location, the flow of people is not large, it takes a long time to promote, the decoration cost is relatively large, and the period of recovery of decoration cost is relatively long.