A friend who runs a cafe as a reference

1. Please keep in mind that making coffee is a technical job. If you don't know how coffee is made, please stay away from the industry. Don't think this is a joke. People who drink coffee only have a long way to go if they want to move into the business.

2. How much do you know about the coffee industry, or more generally, how much you know about the catering industry? if you don't know it at all, please stay away from it.

3. How much money do you have? Don't have 100000 yuan on your hands, but you want to do 1 million of things. It's good to have lofty ideals, but start with the most basic things.

4. Are you ready? Half a year's absence, the difficulty of starting a business and the risk of losing all money are the psychological preparations that all investors and entrepreneurs should make.

OK? If you have a clear understanding of the above 4 points and are duty-bound to devote yourself to the industry, please read on:

1. If you don't have confidence in your experience or professional ability, the best way is to join or ask a professional to help you plan. Both of them have their own advantages and disadvantages, the cost of joining is bound to be high, there are few brands suitable for joining in China without their own personality, and the advantage is that the package can help you solve all the problems, from technology to raw materials and even marketing, etc., saving time and worry. Ask the teacher to plan, the cost can be reduced a lot, but the level is uneven, it is difficult to say how high the professional standard is, it is also a question of trust, the most important point is that you are the final decision maker. How to combine your ideas with his major requires perfect communication.

2. the amount of investment. Make a detailed budget, as detailed as you can. Do not put much into the store, but set aside a reserve of at least four months. It is very difficult to predict the empty recovery period of this industry, and it will even take more than half a year for the remote ones to make ends meet. This is also the reason why many stores cannot operate in the end.

3. Partner. It is recommended that there should be no partners. Indeed, it cannot be avoided, and there is also a core leader, not the so-called democracy and consultation, which will eventually turn into internal friction. This is not only my painful experience, but also the summary of countless people's blood and tears. The vast majority of partnerships end up breaking up.

4. The location is very important. Cafes can be carried out in alleys, but not in remote places where people can not find them. The slip road of the main road is a good choice, preferably with obvious signs next to it.

5. The preparatory work in the early stage is very important: the selection of storefronts, the investigation of consumption habits, the competition in the same industry, the flow of people, and so on. The more sufficient the preparatory work is, the easier it is to operate in the later stage.

6. Besides selling coffee, what else should you sell? This is a problem that is hard to avoid. If you only sell coffee, it is difficult to survive. I'm not going to explain why. Everyone knows that. Think carefully about your menu, but be clear about your priorities.

7. Besides buying drinks, what else do you have to sell? This question is different from the last one. One of the questions is whether to sell food, what to sell food, which I do not have any advice, because I do not do. The second is decoration, in addition to selling drinks, but also to sell the environment, this is a place that must be thought about, how to let people appreciate your store and come in for consumption, a very important issue.

8. Points 4 to 7 are all about planning. What kind of store you want to open, what kind of business model, and how to market are all planned before opening, so that you won't be at a loss after opening the store.

9. Opening a store is only the first step, and you still have to make efforts to manage it after opening, especially in the first 3 months, you must communicate more with guests, and customers who are willing to communicate with you are the support of your survival in the future.

10. And being able to make coffee and running coffee are two different things!