To open a coffee shop, you have to accept these three realities, which you must have before opening a shop.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The romance of the coffee shop is left to the customers, and the reality is left to the operators. Are you still dreaming of opening a coffee shop? Let's accept these three realities first.

(take independent coffee shops as an example, the cost of joining a chain will be more expensive.)

Reality one: the cost of opening a coffee shop allows you to "drink coffee every day for 57 consecutive years"!

"the investment in opening a coffee shop is very large. Those who can open a coffee shop for tens of thousands of yuan are just bluffing. The upfront cost of opening a coffee shop is at least 2.5 million, plus the investment in later operation, you can't support it without millions. "

Galdi Coffee owner, Xinyi District, shared her experience of opening a shop: "even if it is a loan, its own capital should account for at least 1 yuan 3 (more than 800000), and will live a life chased by debt from now on." "

"the biggest expense of opening a coffee shop is the decoration of the store, coupled with all kinds of coffee equipment, a total budget of more than 2 million. "

"some coffee shops roast their own coffee beans, so the investment is even greater. A coffee roaster ranges from about 30 to 2 million. Such upfront investment is unbearable for many investors. "

"Materials, staff salaries, store rents. Wait for the working capital, it's conservative to prepare 400000. "

From the perspective of "cash flow", the average amount of 2.5 million yuan for a cup of coffee is 120 yuan, and 2.5 million yuan can drink "20, 000 cups of coffee", which is equivalent to "going to the coffee shop for 57 consecutive years and ordering a cup of coffee every day."

The huge upfront investment has to make people consider their own investment. China Coffee Network advises everyone to be cautious about opening a coffee shop if your financial situation is limited.

Reality 2: if a coffee shop wants to make money, it needs at least 200000 of its turnover every month to break even!

"the cost includes rent, personnel, water and electricity, miscellaneous expenses, and food materials. "

"Raw materials account for about half of the turnover to 1Accord 4. "

Even for a smaller coffee shop, it takes at least 150000 to break even.

"three months before opening the store, there will be a lot of regular customers, and there will also be a lot of fresh guests. "even if we rely on the introduction and support of friends, it is only for the first three months. "after three months, it depends on strength. The coffee shop owner said that if the coffee shop is to operate normally, the number of regular customers in the shop needs to reach 1000."

As a matter of fact, if 1000 guests only come once a month and spend an average of 200 yuan each time, the turnover is just 200000 yuan a month. In this way, we haven't started to make money yet, just break even with profit and loss.

"from the support of the audience to 1000 people, that is where most people fail. "Young people want to open a relaxed coffee shop and serve only a few customers every day. It's doomed to close down.

Coffee shops invest a lot of money in the early stage, but the return of funds in the later stage is a long-term process. Generally, coffee shops can not make a profit until a year and a half later.

Reality 3: the "romance" of the coffee shop is the right left to the guests.

"A piece of advice to young people: if you really want to open a shop, you must find two coffee shops to work before opening a shop, and then both of them will be more than a year old. "the boss suggested earnestly.

Making coffee is only a small part of running a coffee shop. Let's take a look at the "long Day at the Coffee Shop" itinerary.

What does it take to be a coffee shop owner? The owner of Galdi Coffee shared his itinerary for the whole day: "the boss usually has to be the manager, after all, this is your own store." I usually take one day off every month. "with long working hours, unlimited smiles and enthusiasm, being a coffee shop manager is not an easy job.

"the store manager has to train his staff, make his own desserts, and take care of incoming and outgoing goods. Work about 8 hours a day during business hours, dessert outside business hours, about 4-5 hours a week. If there is a roaster to bake beans, it will take another 4-5 hours. In addition to greeting customers (if any), there is also a lot of communication-communication with manufacturers, employees, and crisis situations, as well as online marketing (such as FB maintenance), product thinking, positioning, electrician work, maintenance work, and cleaning work. "

After reading the above series, do you still want to open a coffee shop?

The truth is, coffee shop owners need not only coffee-making skills, but unlimited physical and mental strength.

Romance is always the right of the guests.

It takes a lot of hard work to open a coffee shop, and those bosses who miss each other and drink coffee all day long do not exist. After opening a coffee shop, you are likely to get up early and come back late, busy with all kinds of things in the store all day. If you can accept the above three realities, then you can stick to your dream and open your own coffee shop.

Related readings:

The coffee world is not only emotional, but also jokes.

-1-

Do you know Starbucks? "

"Yes, it's just a coffee shop."

"wrong! It's a photo studio with coffee as its theme! "

-2-

Wife: "you drank five cups of coffee in someone's house. Didn't you say you couldn't sleep at night after drinking coffee?"

Husband: "in the face of not drinking coffee for free, I couldn't sleep when I got home."

-3-

A gentleman went to drink coffee and just took two sips when he found a fly in the cup.

"Hello, waiter," cried the gentleman, "there are flies in the coffee."

"flies? That's absolutely impossible! " The waiter said, "to be honest with you, I picked out all the flies before I brought them to you!"

-4-

The glass and the coffee cup crossed the road together, and suddenly someone shouted, "here comes the car!"

As a result, the glass was hit by a car, but the coffee cup did nothing. May I ask why?

Because coffee cups have ears!

-5-

"waiter!" One customer shouted, "the advertisement says you make your own blended coffee, but this is not the taste of blended coffee at all."

Waiter: "this is mixed coffee, but it's a mixture of yesterday's coffee and today's coffee."

-6-

I remember doing a street hand sharing last year, making hand-made coffee in front of the square at noon and sharing it with pedestrians. I saw a tramp coming from afar. I handed him a cup of coffee and tried to send him away. He didn't go and watched me make coffee.

After a while he whispered, "this method is a little too extracted, and the tail turns astringent. It is better to thicken the scale of the bean grinder and brew it at high temperature to extract the lively and bright acidity of the coffee."

I was surprised and asked, "do you know that, too?"

The tramp said, "it is because I know this that I am where I am today!"

-7-

A complained to B: "never buy coffee from that coffee shop downstairs again."

B: "Why?"

A: "because of their racial discrimination, the coffee I bought today is smaller than other people's cups!"

B: "what did you order?"

A: "Espresso"

B: …