How does Costa Cafe win the hearts of customers? Let's learn its secret together.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

At present, the domestic coffee market is in a period of rapid development, with the continuous expansion of coffee consumers, more and more coffee brands enter the Chinese market, which undoubtedly aggravates the competition among coffee brands. And how to improve the entry rate has become a problem that must be solved in the cafe. Let's let Costa Coffee teach you how to win at the entry rate.

First of all, do you know who are most likely to be your customers? The answer is: people passing by the door of the coffee shop.

Most independent coffee shop operators focus on what happens in the store, such as which customers have been here, which products are the most popular, whether the price is too high or too low, and so on. This information is important, but there is no guarantee that people passing in front of your coffee shop will eventually walk into the store and become your customers.

At this point, you need to jump out of your mind and look at your coffee franchise from outside to find out how many people usually pass by your coffee shop and how many people choose to spend here.

Yes, the success of a coffee franchise depends on how many passers-by you can turn into customers, which we call the "entry rate". This is a new concept and the key to a coffee shop's survival and eventual success.

The second is the appearance design of the coffee shop.

Take the costa coffee franchise brand as an example. Over the past ten years, through the data collection of more than 360 coffee shops across the country, we continue to analyze the factors that affect the "entry rate" of customers, and then solve these factors through the appearance design of coffee franchise stores. Through the continuous construction of the external image of the brand (of course, this is only one aspect, costa's brand image construction also includes online and offline advertising public relations, etc.), to meet the aesthetic and consumer needs brought about by market changes, and improve the brand "recognition rate" and "store entry rate".

Thirdly, the data need to be applied to the whole coffee chain network to adjust and improve the "entry rate" of coffee franchisees.

Costa Coffee manages more than 360 coffee shops, each with unique data. If we follow only one set of strategies to guide the operation of all coffee shops, it is bound to make the operation of some coffee franchises in trouble.

Therefore, costa Coffee implements the "regional brand strategy" and will formulate an operation strategy according to local conditions for each coffee franchise, which makes the operation of each coffee shop more accurate and efficient.

Finally, the use of big data is also a sharp weapon of costa coffee, the headquarters collected data from direct stores and coffee franchisees, analyzed, summed up effective methods, so as to continuously improve the profit margins of coffee franchisees.

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How to successfully open a classic coffee shop

Steps / methods

1 site selection

The transportation where the cafe is located must be convenient, because it is convenient for friends who are introduced by regular guests to find it. The cafe itself should be quieter and the surrounding greening should be better. In addition, cafes rely on the surrounding environment to have a knock-on effect; large buildings or near office buildings. And the selected shop itself should also be more practical, 70 square meters of the house to make about 100 square meters of the effect is the best, so it is recommended to have a business idea, find a professional who knows how to decorate for reference. In addition, generally speaking, shops sign for three or five years, so the rent must be haggled over, and at the same time, it also depends on the estimate of long-term development.

2 Environment

. When pushing the door, it must be the smell of coffee, not rice or anything else. Sofa must be comfortable, can not make people feel that sitting is not, lying is not, no matter how awkward. If there is sunshine, the warmth in the sun is irresistible. Music should not dominate the audience, but the volume and repertoire should be comfortable. If you want to have something to turn over, it's too common to just get a few ordinary fashion magazines. . I'd like a good coffee. Have characteristics

3 quality

The product must be fine, and good coffee brewing is the last word. Making a good cup of coffee is the most basic requirement for opening a coffee shop, and it is also the first key to quality assurance, but to make a good cup of coffee, you can't just stare at a book to make a good cup of coffee. Brewing coffee is like creating an art. In particular, a personalized and personalized coffee shop is like an art shop. The coffee shop owner himself is like an artist, who can show the confidence and charm of the boss, which is a good cup of coffee.