How to share the business model of Grinding time Cafe and how to flourish in the domestic market?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Grinding time Cafe has sprung up all over the domestic market, and the pressure is increasing day by day, so how can a cafe survive in the market?

First, "combined boxing"

Grind time Coffee franchise can grasp the rapidly changing market intelligence and its own operating conditions at any time, and launch a series of business activities on the effective combination of human, material and financial resources. Therefore, if we can not effectively grasp the relationship among the organization, manpower and tasks, and combine them, there will be resistance to the assignment of the task and the achievement of the goal. Usually, the general cafe operation is lack of this kind of understanding, so we will often find the lack of driving force and the lack of enthusiasm in implementation.

Second, "overall planning force"

Investors in Grinding time Coffee franchise must make full use of the basic relationship between the authority and responsibility of each department or individual, as well as the relationship between superior and subordinate organizations. and further give relative powers and responsibilities in all stages of planning and implementation, so that the organization, manpower and tasks can be effectively combined to achieve the set goals. Of course, investors must exercise command when using the manpower of the Grinding time Coffee franchise. On the other hand, the premise of command is to give full play to the skills of control and to have an in-depth understanding of the mindset and abilities of subordinates. Only under the principle of "appropriate talent" can we promote the coffee shop business through the functions of the organization. Therefore, the manager's command ability must be brought into full play through the combination of control and command. Since the promotion of all marketing strategies and the implementation of the management system in the future must be carried out on this basis, it is necessary for the store manager (operator or manager) to master this principle when planning the operation system of the coffee shop. First of all, we must unify the intention through communication and education, and give it the ability according to its expertise and characteristics. Further through the function of the organization to organize it systematically, so as to complete the work of control.

Third, "make concerted efforts"

The operating performance of Grinding time Coffee franchise can only be effectively demonstrated through many collective teams, and investors are the masters of these factors; what's more, because investors play such an important role in the operation of Grinding time Coffee franchise, whether a Grinding time Coffee franchise can operate well depends on how investors use these management knowledge and skills.

Related readings:

The marketing method of opening a coffee shop

I. knowledge Marketing

In the era of knowledge economy, the marketing concept of coffee franchisees should be changed accordingly, that is, the concept of knowledge marketing should be established. It attaches great importance to knowledge, information and intelligence, and wins in the increasingly fierce marketing war based on knowledge and intelligence rather than experience. Marketing strategy itself is a strategy, strategy can not be done without knowledge.

Flexible marketing or personalized marketing

That is, a method for coffee franchisees to adjust their marketing activities timely and flexibly to meet individual needs. This marketing method requires enterprises to face consumers, serve customers directly, carry out marketing according to customer requirements, and provide different goods or services around different consumers, according to people, places and times.

III. Internet Marketing

The marketing of Internet thinking promotes the opening of coffee stores most. Through online marketing on the Internet, coffee owners transform the 'flow' that is often discussed online into the 'passenger flow' of offline stores. All people who have followed, commented or clicked on the Internet will be regarded as potential customers and included in the database.

When opening, carry on the point-to-point benefit customer marketing to it according to the principle of proximity. When there is a new store to open, coffee franchises can use Weibo, Wechat, websites and other Internet tools and CRM customer management system to carry out peer-to-peer marketing of online customer resources in a variety of interactive ways. This method can quickly introduce the surrounding customer resources into the nearest franchise store, so that the opening of each new store can successfully warm up, reach and exceed the passenger flow demand at the break-even point, and even burst. In this way, our franchisees no longer need to spend a lot of money on advertisements in newspapers and magazines.

Now through brand influence and Internet marketing, fans around the opening quickly know that passenger traffic can be done immediately.