The way of operation of the coffee shop, the business scope of the coffee shop

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

I. Develop peripheral snacks to increase total consumption

Coffee shops now operate a wide range of products, there are all kinds of hot and cold drinks, Chinese and Western snacks, coffee noodles and coffee supplies…etc. products have reached more than 100 kinds. It is not easy to afford a store by selling coffee alone. We should strengthen the combination of dim sum and simple meals to increase customer consumption.

Second, keep the coffee fresh

Coffee operators should pay attention to inventory problems, procurement of raw materials or peripheral products should be sold out in a short period of time for the principle. When selling coffee beans to customers, ask customers about the possible use date. Do not sell poor quality coffee beans to customers to enhance customer confidence in the product and trust in your store. If the guest has a special favorite type of coffee beans, if regular customers come to the store regularly, the amount is well controlled, if irregular customers come to the store regularly, you can ask the regular customers to inform the store in advance (reservation), the coffee shop owner can prepare this type of coffee beans in advance, so that you can avoid a large number of bean stocks, maintain the quality of coffee beans fresh and meet customer needs.

Third, understand professional focus to improve service

Coffee operators themselves should have a professional understanding of coffee, staff education and training content should include coffee and related products basic knowledge and brewing skills basic knowledge, shop management operation process, implementation of practical practice, staff statement filling and basic etiquette, etc. It is suggested that coffee shop operators should always think about developing different coffee recipes, cooking techniques, improving service quality and developing new peripheral products to increase performance. More importantly, how to maximize the added value of commodities and transform into coffee shops with special and unique styles can be invincible in the future coffee market.

IV. Cafe non-cafe creates interactive environment

Don't let your coffee shop be just a coffee shop. Let it be a good place for the owner and the guests to interact. The cafe can be specially designed music and lighting, combined with fixed theme art exhibitions or regular concerts, reading parties, concerts, exhibitions, to create an atmosphere of art exhibition hall, should be able to win many guests love, but also let the modern people who are often under heavy pressure, the soul can be relieved, I believe many customers will also be because of the comfortable atmosphere you create around the humanized space, and become frequent customers to do spiritual communication.

Coffee shop business model

With the expansion of the coffee market, the business model of coffee shops in China is no longer as simple as it used to be. Many different and innovative ways of doing business have emerged in the country, as follows:

1. Traditional coffee shop operation

This kind of coffee shop is China's current business form, the main demand is to create a comfortable and comfortable situation, so that consumers can enjoy a meal or afternoon tea, so in addition to providing a variety of flavors of coffee, meals, bread desserts, tea drinks are also indispensable selling points, some operators even provide breakfast food.

2. Mobile Cafe

This is a new form of business that has emerged in recent years. As long as the operator carries a modified truck with coffee brewing equipment, he can go to crowded places to do business, such as scenic spots, amusement areas, or the vicinity of various party scenes. Open parasols, set up a few tables and chairs, or even install seats directly on the truck, it becomes a coffee shop, allowing customers to enjoy the sunrise and sunset, listen to the wind and birds, and enjoy the strong and mellow coffee at the same time, so that the fun of tasting coffee can get rid of the same store decoration.

3. Car-type coffee

This kind of coffee business can be said to be a model with low investment cost, and it is a business model that can be considered for entrepreneurs with less capital. However, the stall operators pay attention to speed and convenience in operation, and the feeling when tasting is a secondary consideration. However, with the gradual increase of coffee consumption population and the strategy of coffee shop operators to reduce prices, quality is gradually valued by the operators.

4. Compound coffee shop

As the coffee shop market expands, some operators who want to operate coffee shops will also set up their own specialties, and some operators who have already opened stores will also combine coffee with sales in order to improve their performance, such as matching books, flowers, furniture, hairdressing, etc.

Coffee shop business scope

Nowadays, coffee shops operate diversified products, including all kinds of hot and cold drinks, Chinese and Western snacks, coffee noodles and coffee supplies, etc., which have reached more than 100 kinds. It is not easy to afford a store by selling coffee alone. We should strengthen the combination of dim sum and simple meals to increase customer consumption.