To open a coffee shop, these procedures must be kept in mind, not written down!

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Opening a coffee shop is a process of "pain and happiness". Of course, there will be a sense of fun and achievement, but there are more things to worry about and deal with. It's okay to make a temporary mistake, but you shouldn't be in a hurry once you get confused because of inadequate preparation.

Here is a list that you need to check your store every morning, except before you officially open the store.

Another experiment shows that if you memorize it, the effect will be better.

1 staffing should be in place

1. Have the on-the-job training been completed?

Be sure to confirm before opening the shop: every dish, every cup of coffee, every ordering process, whether the corresponding staff can really do it?

This requires an assessment action, otherwise start the business, only to find that "I can't do it", you beat your chest and it's too late.

OK assessment is naturally good, what to do if you find a problem?

Delaying the opening time is certainly an insurance method, er, but you certainly don't want to be ready to start, do you? (the funds are burning)

Then, you can try to think of some ways in operation. For example, focus on a single item that your team can operate skillfully.

▵ focuses on one point. Making 10 pizzas at the same time must be faster than making 10 different ingredients.

Take chestnut, your back kitchen is familiar with pizza, then the main push pizza in the first week, external publicity focuses on pizza, the ordering waiter also makes strong recommendations, "pizza" products can be ordered differently.

The operation of the kitchen is relatively simple and skilled; the team has more running-in time in the process; it doesn't delay making money, is it?

2. Full-time or rotation, how to use it more scientifically?

Suggestion: full-time post in the early stage and rotation in the later stage.

See if your job arrangement is reasonable?

In the early days of business, on the one hand, full-time posts make it easy for employees to enter the state quickly, and at the same time, they need to establish standards for each post in their work practice to facilitate the subsequent training work.

Rotation has many advantages, more optimized allocation of staff, relatively save a certain amount of labor costs, to a certain extent, or even two people can hold live in a scene.

But the premise is to establish the working mode through "full-time posts". Be sure to be familiar with and establish standards in their respective positions, so that they can teach others and then take turns.

3. Open up wasteland and keep clean, boss, don't run so far!

Cleaning this kind of drudgery, isn't it true that a boss can hide as far as he can?

In fact, the attentive coffee shop owner will not miss this great opportunity for team building.

"opening up wasteland and cleaning is a good team building." In the early days of the opening, the boss personally took his family and the staff to do the large-scale cleaning before opening the store.

On the one hand, corresponding cleaning standards can be established in the process, and more importantly, it is a rare team building, which gives employees a sense of "conquering the world with the boss". It plays a good role in promoting the emotional contact between the boss and the shop assistant.

▵ gives employees a sense of starting a business with you and enhances their sense of responsibility.

"We built this store together", which will be branded in each initial employee center to enhance the sense of belonging.

2 make a list of equipment materials

1. Equipment aspect

Complete debugging and ensure their normal operation.

Set up a list of equipment: coffee maker, bean grinder, refrigerator, oven. In fact, this is also a process of inventory of fixed assets.

In addition to the equipment name, model, purchase date and other basic information, more detailed can be made into a yellow page, including equipment suppliers, maintenance services and other relevant personnel contact information, and even store responsibility, it is necessary to set up before opening.

At the same time, the cleaning and maintenance system of equipment can be established.

two。 Material aspect

The list should be done first according to the supplier.

Before opening, a likely situation is that due to the large number of suppliers, it is difficult to unify the arrival time, and the stores are full of goods.

If you don't prepare in advance, it's easy to be in a hurry. It doesn't matter if you work a little hard, but you haven't solved the problem when the customer comes to your door. wouldn't it be terrible to leave the first impression of being "unprofessional"?

Warehouse management should have a positioning, classified into categories, so that all employees are clear. Otherwise, people are not familiar with the new environment, and frequently looking for materials will make the production efficiency very poor.

It is worth noting that in the warehouse management, the location of materials is not immutable, and in the follow-up operation, dynamic adjustments should be made according to the actual operating conditions.

A simple example, in general, the rate of ice drinks is higher in summer and hot drinks in winter. Take-out cups of different materials should be placed in a more convenient place with a higher order rate.

▵ is like sorting clothes out of season, putting frequently used and commonly used clothes in an easy place, standardizing and adjusting them in time.

It is necessary to take an inventory before opening business. When you look at the monthly income statement in business, in fact, your training cost and operating cost will be calculated more clearly separately, because the training part is more on manpower rather than materials. It is necessary to count how many raw materials you have before further analysis and optimization can be carried out.

3 publicity activities create momentum

There are still a lot of ways to publicize before opening a store.

1. Online propaganda in advance

When sculpting time is about to open a new store, the node advertised is not two weeks before the opening, but when construction starts after the site is selected.

Through Wechat and other new media channels, give the target customers a feeling of "growing slowly under their own noses", and the relationship between the guests and you will naturally be closer.

2. Make use of enclosure propaganda

Are there any requirements for enclosure in the construction? This can also be used as a promotional point-actually a very useful "advertising space". Why not use it to release some of your recruitment information, or food photos, brand stories, etc.?

▵ has a designed enclosure and can arouse customers' curiosity.

3. Publicity in the business circle

Visit the neighbors with coffee coupons to maintain some basic relationships. At Starbucks, the manager sometimes takes the clerk to sweep the streets and invite guests from the business district to enter the store, which is a kind of kind and positive publicity to the store.

4 、 Partner party

On the eve of the opening, invite friends and relatives to conduct an internal closed test, according to the normal operating conditions, to test whether everyone can show the best.

This is actually an opportunity for "military training" to run the business process, and if there are mistakes in the actual process, there can be a buffer to adjust.

5. Discount activities

During the first three months of business, a trial period can be set up to cooperate with discount activities, on the one hand, customers will not have too much criticism on the store during this period, and at the same time, during this period, products, personnel and equipment can be fully debugged.

6. Opening souvenirs

The Starbucks mug is the favor of many Starbucks fans. At Starbucks, some mugs are not for sale and are available only when they open. This scarcity actually leads to higher collection value and greater publicity.

7. Gathering point activities

Set a certain number of points can be convertible products, in the case of frequent use of electronic membership cards, this collection point method may make people feel troublesome.

But the key lies in the trouble, which accumulates a kind of loyalty. In the consumption constantly "trouble" to remind the guest, so that he can directly feel that he is a member, you care about him very much, get a sense of value.

Let each consumption become an interactive process, transmitting a kind of temperature.

8. Opening reception

At a cocktail party, employees have one more opportunity to practice in the corresponding consumption scene; at the same time, they can cooperate with the publicity effect and send a message to the target customers that your store can do similar chartered activities.