In addition to Shang Chao, in addition to the financial center, someone opened the cafe to the hospital.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In addition to Shang Chao, in addition to the financial center, where else is the restaurant more suitable? The following case may give you some inspiration or inspiration.

Locate the minority

The coffee shop goes into the hospital.

The cafe, called Shao Yi Coffee, is located in the transparent building in the south of Building 4 of run run Shaw Hospital. The cafe is divided into upper and lower floors, covers an area of 240 square meters and can accommodate 70-80 guests.

Push open the door, the sweet smell of coffee in the air.

Large bright floor-to-ceiling windows, flowers and green plants can be seen everywhere, as well as landlady carefully arranged decorative paintings, handicrafts, cushions, people forget that this is in the hospital.

When it opened on the morning of January 18, nearly 700 cups of coffee and 150 yuan of cakes were sold on the first day.

This cafe is the independent brand of run run Shaw Hospital. It is open to both employees and patients and is open from 8 a.m. to 8 p.m.

The cafe has a special offer to the staff of run run Shaw Hospital: the staff price is about 60% off the external price, and you can also swipe the staff meal card.

Business hours are also different from ordinary cafes, 8:00-20:00.

The reason for opening the door so early is that the medical staff on the night shift, who get off work at about this time, can go to the cafe for a refreshing meal.

The cafe sold more than 700 cups of coffee on the first day of the trial; the 150 West points sold out by two or three o'clock in the afternoon. The customers are all employees of run run Shaw Hospital.

Pricing difference

For external sale, there is a discount for hospital staff.

Shan Haiying, the owner of Shao Yi Coffee, used to be a nurse in the Department of General surgery at run run Shaw Hospital.

She has always been fond of coffee, so when she heard that the hospital wanted to set up its own coffee brand and began to search the hospital for responsible persons, she signed up without saying a word.

Thin and small, she worked from beginning to end for a whole year, and as Shao Yicha gradually got on the right track, Shan Haiying was officially transferred from the clinical post to become a full-time "landlady".

Now there are five clerks in the coffee shop, including Shan Haiying.

The prices of various coffee drinks are listed on the sign in the store. Employees can also enjoy a 30% discount at the same price as the coffee shop outside.

The cafe has a special offer to the staff of run run Shaw Hospital: the staff price is about 60% off the external price, and you can also swipe the staff meal card.

Business hours are also different from ordinary cafes, 8:00-20:00.

The reason for opening the door so early is that the medical staff on the night shift, who get off work at about this time, can go to the cafe for a refreshing meal.

The head of Shao Yi Coffee said that the cafe is not for profit, and the hospital's requirements for it are "three good": good environment, good service, and good quality.

Only when the medical staff are in a happy mood can they provide better services for patients.

Product distinction

The concept of health, quantitative low sugar

A hot latte is not sweet; a small cake is not greasy.

"mm-hmm, absolutely no more syrup." Shan Haiying said that when baristas in stores make coffee, they are used to pressing the syrup bottle three times. "We only press it once in the store, which is equivalent to a small tablespoon."

If you look at the pastry, the color is not very bright, mainly brown and white.

"pastries are made of the healthiest ingredients without additives. If it is made with pigment, the color will be brighter. " Shan Haiying said.

As for the cup type, Shao Yi coffee has only one choice: 360ml, almost medium cup, different coffee prices range from 22 yuan to 28 yuan.

This amount is also fastidious, doctors say, it will be unhealthy to drink more.

Barista Xiao Wei said that judging from the trial operation the previous week, the most popular models were mocha, cappuccino and hot chocolate.

"after a while, Shao Yue Coffee will recruit a few more people and send the coffee directly to the ward and operating room. After that, there will be coffee lectures and manual brewing experiences. "

"the cafe was chosen here in view of the fact that the second, third and fifth floors of Building 4 are canteens, so employees can easily walk down the stairs after dinner, have a cup of coffee and have a rest."

Cross-border mode

The cross-border of hospital + coffee is not uncommon.

As early as the preparatory period, the hospital director wanted to set up a cafe of the hospital's own.

"many internationally renowned coffee brands want to cooperate with us, but as a hospital with a profound western background, we hope to integrate the culture and concept of the hospital and combine the needs of the staff with the hospital brand. Make your own brand. Therefore, we named the cafe Shaoyi Coffee. "

In fact, at the commercial level, hospital coffee has become the choice of cross-border operation for some coffee enterprises.

The most typical is Pacific Coffee, which has reached cooperation with Peking University International Hospital, Elizabeth Hospital and other hospitals.

The cross-industry operation of "hospital" and "coffee shop" not only brings convenience to medical staff, patients and their families, but also brings considerable sales to Pacific coffee with sufficient passenger flow.

For example, Pacific Coffee is a small shop with only 40 square meters in Shanghai Renji Hospital, and its daily sales are comparable to those of hundreds of square meters.

There is also a coffee shop in a hospital in Hangzhou, where business is booming, selling nearly 700 cups of coffee and 150 pieces of cakes on the first day of business. Many citizens say that seeing a doctor is the same as going to the library, and they feel much better.

There are many commentators searching for "cafes in the hospital" on the Internet. Some people think that this is a manifestation of softer and more humane hospital services. But others think that as a special place for medical treatment, whether a hospital is suitable for opening a coffee shop is open to question. Even if it is opened, people may worry that the hospital is a place with dense spread of bacteria. I wonder if opening a coffee shop will make people worry.

It seems that it will take time for this new cross-border business form to be accepted by everyone, but it is commendable that this cross-border thinking can still inspire many industries.

Revelation

Whether it's a hospital coffee shop or a prison restaurant, these cross-border or creative ideas are not rare. But these cases can give us some inspiration to many catering operators: restaurant location is not just the choice of some ABCD, clear positioning, there are target groups, there can be E, F choice.

When everyone is trying to please all the customers, you might as well serve some minority customers accurately and do them well. These accurate customers can still bring you considerable benefits.