It must be seen to open a shop: how to position the decoration style of the cafe

When people drink coffee, it is more like drinking tea, drinking is the taste, but it is important to be consistent with the environment around them.

If you are on a street stall in a busy street, it is difficult for anyone to taste the mellow smell of coffee. Therefore, sometimes the decoration style of the coffee shop determines the fate of the shop.

In fact, this is easy to understand. If you see a cafe that is well decorated and very "fascinating", you will be interested in stepping in and tasting the coffee; if it is decorated in a mess, even if the cafe has good coffee, you will question it and leave.

Today, combined with the experience of more than 50 students of EHS Coffee College, the editor gives some suggestions to coffee shop owners in the style of coffee shop decoration. I hope it will be helpful to all of you.

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1. The style orientation of cafes.

Before decorating, coffee shop owners should first consider what kind of consumers their cafes cater to. This is because a good coffee shop style design is not only elegant and beautiful, but also can attract and impress consumers, make them willing to walk into your coffee shop and spend money for a long time.

Therefore, the premise of decorating the cafe is to determine the style orientation of the cafe according to the needs of its own consumers.

If it is a relatively high-end, relatively high-price coffee, then the decoration environment requires high-end fashion.

If the main consumer group is young people, then leisure style can be used.

If the purpose of the coffee shop is to create a literary and artistic leisure environment for consumers, and the address is not in the downtown area, literary and artistic style decoration can be adopted.

According to the summary of our interview, the style orientation of the cafe needs to follow the following principles:

1. The design of the storefront should reflect the operating characteristics of the cafe in style.

two。 The theme style should be in line with the "taste" of the main users (visitors).

3. The decoration of the storefront should fully consider whether it is in harmony with the original architectural style and the surrounding storefront.

4. Simple decoration, pay attention to sensory comfort, would rather be insufficient than excessive

5. The color is unified, do not use a large area, stiff strong contrast.

2. Create the atmosphere of the cafe.

When customers choose a place to spend, they will choose their favorite cafe and environment.

Most people drink coffee not only because they are interested in coffee, but also in the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. And one of the most important factors is the leisure environment. If the scope is further reduced, it refers to the atmosphere in the cafe, which can have an impact on consumers' decision to drink coffee.

Then, how coffee shopkeepers skillfully use space aesthetics to design an ideal consumption environment, so as to improve the emotional experience of customers when drinking, need to be fully grasped in creating the atmosphere.

There are roughly the following key points:

1. We should first understand the consumption habits of the target customers.

2. According to one's own experience, make a certain plan and orientation to the atmosphere of the cafe.

3. Find out what atmosphere can enhance customers' trust in cafes and arouse emotional reactions, such as whether the music played in cafes is liked by customers, whether the lights are accepted by customers, and whether soft decoration resonates with customers.

3. Compare the conceived environmental atmosphere with the competitors, and analyze each other's strengths and weaknesses.

4. Know which kind of atmosphere can enhance customers' goodwill and trust to the cafe.

5. The most important thing in the process of starting a caf é is to integrate the boss's own ideas. It is very important for the cafe to reflect its unique personality and not to follow the crowd.

If you can really grasp and implement the above points, I believe your cafe can present the environment of the whole business space through the price of products, service attitude, display effect of goods, lighting and so on.

3. Lighting design of coffee shop

The style design and atmosphere of the cafe are inseparable from the embellishment of lights, because people are the most sensitive to lights and colors. So the biggest use of lighting design is to attract customers' attention, guide customers into the coffee shop, and let customers taste and experience in a visually comfortable environment.

Coffee shop owner decoration design should be appropriate use of a variety of color lights to decorate the cafe, different light will create a different atmosphere effect.

Generally speaking, the overall brightness of the cafe is lower than that of the surrounding, in order to show the characteristics of the cafe and create an elegant leisure environment for customers to enter the warm cafe through the light; of course, if the light is too dim, it will make the cafe show a dull feeling.

Generally speaking, neon lights are the best representation of the lighting effect of all stores. Of course, the cafes are not limited to neon lights, and the use of lights and colors should not be abused, so the following points put forward by our EHS Coffee College can be used for reference:

1. Coffee products are mainly brown. Dark and darker coffee will absorb more light, so if you use a softer fluorescent lamp, the atmosphere of the whole cafe will be more comfortable.

two。 General interior decoration design, the color tone had better use bright color, the lighting effect is better.

3. Sometimes in order to meet the needs of the actual effect, highlight the contrast between the light color and the background, you can play another spotlight on the coffee utensils, which can make the coffee brand more conspicuous and three-dimensional.

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Under the guidance of the above three tips, the 50 cafes we visited have been successful across the country.

I believe that you who are about to open a shop or are opening a shop, after reading this article, have a certain understanding of the decoration style of the cafe, you can certainly take fewer detours and easily become the boss.

However, you may also say that in addition to decoration, the opening of a coffee shop also involves many other aspects, such as location, design, operation, coffee production, equipment finance and so on. So, how can the rookies who open a shop break these problems?

Don't be afraid, in fact, the coffee owner course of our EHS Coffee training Institute is precisely such a course that teaches you how to successfully open a profitable coffee shop, making it easy for you to be a boss and avoid detours!

Our course starts from scratch, starts with positioning planning, starts with location evaluation, deeply analyzes the competitive situation and key success factors of the coffee shop industry, and introduces the new process and rules of coffee shop license management. introduce many details of coffee shop design and decoration, explain many details of coffee shop operation and management (personnel, production, rules and regulations, procurement, inventory, cost control, marketing promotion) Give you all the information you need to run a successful coffee shop.