Attention should be paid to the misunderstanding of how female white-collar workers open a cafe.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Miss Zheng wants to open a coffee shop. With a capital of 850000 yuan, how can she make good use of this property to control investment risks and open a 40-50-square-meter coffee shop?

Miss Zheng's chat window popped up with a signature saying, "Miss Zheng wants to open a coffee shop." the profile picture shows a silhouette of a fine cup of coffee sitting outside an open-air cafe in the afterglow of sunset.

Cafes always seem to have something to do with romanticism, and the life of a girl who wants to open a cafe is destined to be very romantic. Miss Zheng can't remember the moment when she came up with the idea of opening her own cafe, but it doesn't matter. The important thing is that she is planning her dream.

Dream Coffee Shop

Because of her work, Miss Zheng often travels on business. When she is relatively free on a business trip, she will spend her leisure time in a strange cafe in a city and gradually fall in love with the idle atmosphere of the cafe. "if the sun warms the body, then a cup of coffee in the afternoon just warms the heart." Miss Zheng did not forget to match a warm smiling face when she made this remark.

Imperceptibly, Miss Zheng came up with the idea of opening a cafe. As for her own cafe, she described it like this: "I want to open a small shop of 40 to 50 square meters, with five or six tables, several sofas, a parasol outside and two open-air tables." I can go to my own store at any time, sipping coffee and basking in the sun, full of a sense of achievement. "

It costs a lot to open a shop.

Miss Zheng, who had a plan, also made a budget for the cafe, in which rent accounted for a large proportion. Miss Zheng has visited some popular business districts, and the rent is often more than one million yuan a year, far more than she can afford. She is just looking for a shop along the street with a moderate passenger flow and an annual rent of about 200000 yuan. After all, opening a coffee shop is a dream. She only hopes that the coffee shop can make ends meet. If there is a slight surplus, it is the icing on the cake. Earlier, a female friend around her also wanted to open a cafe, but after considering it, she found that it was easier to open a shop than to make a profit, and her dream was a complete "luxury".

Secondly, decoration and store design is also a lot of investment. Miss Zheng's life is petty bourgeois and romantic, and she naturally has ideas about the style of her coffee shop. A good friend of hers who works as a professional interior designer can help. She laughs that she has saved a sum of design fee. Even so, the construction still requires a professional construction team to complete, at the same time, and then on the lamps, floors, paint and other costs, it is estimated that the cost of hard decoration is between 150000 and 200000 yuan.

Then there is the cost of purchasing furniture and equipment. Ordinary furniture, such as sofas, seats, tables, bars, etc.; Miss Zheng only wants to operate coffee + desserts, so the bar needs cooking, storage, washing, processing and other equipment, of which a single coffee machine costs at least 20, 000 yuan. Bean grinders, ice machines, smoothie machines and juicers all range from a few thousand yuan, coupled with air conditioning, audio and other equipment, the expenditure is about 200000 yuan.

Finally, there is also a need for stock preparation, opening and cash flow expenses, which mainly include industrial and commercial tax fees, the purchase of coffee beans, the payment of water, electricity and coal bills, employees' wages and the reservation of working capital.

To sum up, Miss Zheng's total investment is about 750000 yuan, including the cost of hiring 1-2 employees.

How to coordinate your life and realize your dream

Miss Zheng is in her 30s and currently earns 20,000 yuan a month without any family burden. She is very glad that she did not follow the lead to buy a house, so that she has 850000 yuan in the bank deposit. Miss Zheng believes that although the plan is good, there will inevitably be deviations in the actual operation. 750000 yuan is more than enough to open a cafe you want, but who can guarantee that it will be profitable within a year? If you lose money or can not continue to operate, Miss Zheng's savings will suffer heavy losses, and even affect her quality of life.

Miss Zheng, who has a deposit of 850000 yuan, how to make good use of this capital to control investment risks and open a 40-50-square-meter coffee shop?

Monthly income and expenditure (unit: yuan)

Income (after tax)

Expenditure

My monthly income

20000

Basic living expenses

2000

Go out for dinner, shopping, etc.

2500

Entertainment and leisure expenditure

1500

Rent

3500

Other income

0

Other

0

Total

20000

Total

9500

Monthly balance

10500

Annual income and expenditure (unit: yuan)

Income

Expenditure

Year-end bonus

60000

Travel expenses

20000

Year-end bulk shopping

10000

Human contact

3000

Other income

0

Other

0

Total

60000

Total

33000

Annual balance

27000

Household balance sheet (unit: ten thousand yuan)

Household assets

Household debt

Demand and cash

five

Housing loan

0

Time deposit

eighty-five

National debt

0

Stock (market capitalization)

0

Fund (market capitalization)

0

Motor vehicles (market capitalization)

0

Real estate (market value)

0

Other loans

0

Total

ninety

Total

0

Household net worth

ninety

Delay the plan, just to be one step closer to the dream.

I remember a female writer once said that deep in the heart of every girl, there is a dream elf who wants to open a small shop of her own. But there are few girls who dare to make their dreams come true, and even fewer can make a profit all the year round while finally realizing their dream of opening a store.

It is difficult to open a coffee shop successfully.

To investigate the reason, the most important point is that the original intention of many girls to invest a lot of money to open a shop is not optimistic about the money scene of a certain business form, nor is they very familiar with the business operation mode of this business, and have a greater assurance of success. but just to realize a shop dream in your heart. So the most common girls' dreams of opening a shop, such as jewelry stores, clothing stores, milk tea shops, bars, petty-bourgeois restaurants and the cafe Miss Zheng wants to open, are linked to personality, sentiment, cozy, aesthetic and other images. But this beautiful dream will fail miserably in the real business operation.

Especially the cafes used to kill time, the Chinese people are not a nation who likes coffee, and the target audience is very narrow. there are very professional requirements for coffee shop location, decoration style, coffee bean selection, coffee roasting technology, selection and production of other beverages and meals, shop positioning, staff management, etc., any link error may lead to business failure. If Miss Zheng holds that opening a coffee shop is a dream, making ends meet, and investing with a slightly better surplus, there is a great chance of failure.

The return on financial investment is more obvious.

Therefore, it is suggested that Miss Zheng consider this plan carefully. In particular, the initial investment cost in the first year is as high as 750000 yuan, while Miss Zheng's deposit is only 900000 yuan. once the furniture and equipment such as rent, decoration and sofa are paid, it will be a sunk cost. if the shop closes down a year later because of poor management, it is equivalent to 750000 yuan. Even if she barely makes ends meet in the first year, Miss Zheng will continue to invest in rigid costs such as rent, raw materials, water and electricity, and employees in the second year, which will put great pressure on Miss Zheng's cash flow. If there is an emergency such as illness, the work income will drop sharply. The coffee shop is also unable to maintain. It may also be due to the excessive operating pressure of the coffee shop, affecting Miss Zheng's normal work and life, and the loss outweighs the gain.

More importantly, Miss Zheng is in her 30s and is in the stage of transition from career ascent to maturity. During this period, she should accumulate as much wealth as possible so as to lay a solid financial foundation for future pension needs. Coupled with the fact that Miss Zheng is still unmarried and childless, she may encounter major life events such as getting married, buying a house and having children in the near future. It is obvious that this deposit cannot be lost, and these rigid financial needs cannot be pinned entirely on the future husband, can it?

From a financial point of view, Miss Zheng's savings would be better to invest in coffee shops than to make some financial investments. In view of Miss Zheng's income level and family burden, it is entirely possible to make some relatively aggressive investment portfolios. First of all, the current savings of 50,000 yuan will be bought into the money fund, which can greatly increase the income on the premise of ensuring liquidity. 850000 yuan of time deposits can be divided into three parts: 350000 yuan to invest in stock funds, 300000 yuan to invest in traditional bond funds, and 200000 yuan to invest in other varieties.

To fulfill your dream, you still need to keep your feet on the ground.

If Miss Zheng insists on opening a coffee shop, she should be deeply aware that this is first of all a major investment decision, and must have a comprehensive understanding and analysis of the market situation, industry characteristics, professional requirements, and operational risks before investment. invest on the premise of great success, and the second is to realize the dream.

Specifically, there are three suggestions. First, you can consider becoming a franchise of a well-known coffee chain brand, which can save a lot of preliminary work and trouble, and the initial investment is not so high. Moreover, the chain franchise brand has a more mature store exhibition model, and the probability of success is greater. The disadvantage is that the chain franchise industry is mixed, so Miss Zheng needs to be very careful when choosing the franchisee. In addition, the standardized store decoration of the franchisee may not be the feeling Miss Zheng wants. Second, the coffee shop can be opened near the university, so that it can have enough target passenger flow without too high rent. Miss Zheng's location strategy of picking downtown streets like Starbucks obviously cannot afford it. Third, in order to reduce the risk, the initial investment can be appropriately reduced, or set up a shop in partnership with like-minded sisters to appropriately disperse the risk of business failure. Consult more professionals for more questions.

Another way is to postpone the dream of opening a store and postpone the plan for a few years until you accumulate more wealth or decide on the direction of life (mainly in terms of marriage and childbearing).

Every dream is beautiful and worth pursuing. But if you want to turn an illusory dream into a down-to-earth ideal, you need more solid financial support, so you can go one step further from the dream.

The misunderstanding of starting a Cafe

Big shop, small shop and small shop.

Invest in a Shangdao coffee shop, including its Shangdao series or Pan Shangdao series, to understand that its management model is mostly good at becoming a big store, with an operating area of 500 square meters to 1000 square meters, or even a super-large store area of 1500 to 2000 square meters. The operating efficiency of this type of shops is good and bad. Here, I will not focus on the comparison with small and medium-sized stores. Most of the Shangdao series are large stores, so the groups of customers they absorb are naturally different from those of small stores. For example, most of the large stores will have more private rooms; the products are a combination of Chinese and western food; drinks, coffee, tea, ice and fruit juices are available; and there are booths in the storefront hall, half-package booths for lovers, and even circular ones, which require a certain area, which also caters to a group of domestic consumers who value grade. According to the traditional consumption concept of Chinese bosses, the size of the store is the first factor in the level of consumption, so if the area is small, no matter how luxurious the decoration is, there is no grade.

However, if the shop is decorated luxuriously, enlarge the sofa and set up private rooms and chess and card rooms, the utilization rate of dining seats will be reduced. Just imagine, a small shop with a total of 200 square meters, but also do two private rooms, get four booths, make a water view, make a big bar, or even a round bar, and set up a small kitchen. What will happen? How can this make money? The more comfortable the sofa is, the easier it is for customers to accept and like it, but it is important to know that the larger the proportion of sofas, especially the more large sofas, the more consumption area will be occupied. At the same time, too comfortable sofas will make customers feel that they do not want to go, and the turning-over rate will drop greatly. in addition, "casually sitting" will be "full". Other customers will leave as soon as they see "full" and "no good seats". So the vicious circle begins. Similarly, the Shangdao coffee model can not be hard-set small shop model, this is not as simple as "close your stomach and put on small clothes", because you have not yet matched with the right small shoes, hats and trinkets. More importantly, you are not used to looking at the "small" world with a "small" perspective!

In addition, staff recruitment is also difficult, although they all belong to the coffee industry, but there is a big difference between the staff born in two different backgrounds. Large stores have a clear division of labor, and employees perform their own duties; small stores have a simple division of labor, often with multiple posts and abilities. As a result, staff born under different modes tend to have greater job conflicts when they work in the same store, which is easy to increase the difficulty of investor management, especially the difficulty of running-in in the initial management. Of course, small business type cafes should not be made into large store models, after all, there are two different business thinking. Therefore, when investing in opening a store, it is best to find a matching store type for similar comparison, and when recruiting staff, also try to select the same kind of staff.

In my experience, most bar staff engaged in large composite stores are often not good at making espresso. They are better at making coffee with siphon pots, let alone maintaining expensive coffee machine equipment. This is very disadvantageous to small and medium-sized cafes that have relatively high requirements for espresso products. On the other hand, most of the management models of small and medium-sized cafes are relatively loose, so the staff born under this mode are more relaxed in their behavior, which is not very helpful for large compound cafes that pay more attention to the code of conduct.