How does the "small cafe" with an area of only 2 square meters achieve a monthly income of 100000?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In the central street of Lincoln, there is such a "small coffee shop", which covers an area of only 2 square meters. There are two stools in the "small coffee shop". A 0.8-meter-long partition on one wall serves as a table. The shop can only serve two people for coffee at the same time. However, many people have come to admire it. During the rush hour, some people are even willing to wait in line for a cup of coffee in the rain. Now, this "small coffee shop" has already won the title of "the smallest coffee shop in the world" awarded by the Guinness Book of World Records certification body.

In Shanghai, there is also such a small cafe, which has a storefront of only 2 square meters, which can only be taken out, but many people come here just to see its elegant demeanor or taste its distinctive taste. It is Mannercoffee.

Not long after the opening of business, the average daily output of cups exceeded three digits, with a monthly income of 100000 yuan from 15 yuan to 20 yuan per cup, relying on unique management. So how does this extremely small cafe "stand out"?

Coffee review cup recommended by the authority of international judges, a cup is difficult to get!

Manner coffee, which is not strictly a cafe, has only a small facade and is located on Nanyang Road in Shanghai. The road is only a few hundred meters long and nearly 10 independent boutique coffee shops have opened, and within a few weeks of its opening, Mannercoffee has quickly become a popular coffee shop, with an average daily output of more than three digits, twice as many as the average boutique coffee shop on weekdays. Around two or three o'clock in the afternoon, this window-style take-away coffee shop often lines up. You don't have to worry about missing such a small storefront. The spectacular dragon scene in front of the store is already very eye-catching. The shopkeeper did not carry out deliberate publicity, let alone gorgeous advertising, the main customers are office workers in nearby office buildings, and many Weibo and Dianping users come to "pull the grass".

There are 5296 cafes in Shanghai, among which "Lao Jing'an" has the strongest atmosphere of petty bourgeoisie coffee (Nanyang Road is here). Apart from Starbucks, Costa and other coffee chains opening in the business district and along the street, there are more independent boutique cafes, accounting for about 60%. MannerCaf é is the smallest coffee shop in Shanghai, but it makes the best coffee.

Huang Junhao, founder of Manner Caf é, is the international referee of China's first COE Coffee Cup Competition. Manner Caf é is included in his post "Coffee Map of Shanghai" in December. "there are only a few window shops in the boutique coffee industry in Shanghai, and Manner is the best coffee maker among them." Huang Junhao said in an interview.

Exquisite, starting with machines and coffee beans

2 square meters of space, contains more than 40, 000 La Marzocco GS 3 single-head coffee machine, two Italian bean grinders, a Mazzer Robur, a Mahlkoning K30. Although it can not be said how luxurious the machines here are, it is already outstanding for such a small shop and provides a good foundation for the coffee here. At the same time, the treatment of water quality has also been achieved. These machines are the shopkeeper Han Yulong's biggest initial investment: "my family has a whole set of equipment, but when I come to Shanghai, I will replace it with a new one."

Han Yulong once opened a coffee studio after graduating from university, making money from roasting coffee beans and training. "We did well, but we didn't save the money. It was early for us to bake (coffee beans) and make boutique coffee, and at that time some shops in Shanghai were just getting started. " Han Yulong said. Because of his four years of coffee roasting experience, he worked as a roaster at Cafe del Volc á n in Shanghai for one year. This is a boutique coffee shop of German origin. It is very famous among foreigners. It runs on Yongkang Road, which is also a "coffee battle zone". Now, the beans used by MannerCafe are baked by Han Yulong himself. Three or four days a week, he goes to the bakery in Songjiang, Shanghai to bake beans.

Work hard to make the best coffee at the lowest price

A small latte costs only 15 yuan, and a large cup costs 20 yuan. In addition, it costs 5 yuan to bring your own coffee cup and 18 yuan to sell coffee beans and cans. By contrast, Starbucks has reduced its own cups by 2 yuan. According to the owner's estimate, 1/3 of customers bring their own coffee cups every day, many of which are Starbucks cups. The disposable cup provided by Manner Caf é is also the simplest white and self-sticker, which reduces the cost a lot.

The biggest advantage of low prices is that they come like a cloud. The composition of the customers queuing here is more "complicated" than that of the boutique cafes next door. Wang Deping, the doorman in the neighborhood next door, now buys a drink as long as he works the morning shift, because he thinks "you can get 15 yuan for 10 yuan." "when your coffee is set between 30 yuan and 40 yuan, it means that the average consumer needs to spend 1/6 of his salary on coffee, and my pricing is in the hope that more people can drink good coffee, even the working class can enjoy a cup of good coffee every day." Han Yulong said.

Although the price is so low, the quality of coffee will never be reconciled. Like the "small cafe" on the central street of Lincoln, the secret of Manner coffee's ultimate success lies in the quality of the coffee. Only by paying attention to quality, those who come out of curiosity will become "repeat customers". Manner coffee's signature coffee, flat white, uses deep-baked beans with a mellow aroma without a sour taste, supplemented by the sweetness of delicate foam, even though it still has a strong aroma of milk and coffee in the end. Even if it is 15 yuan a cup of latte, still do not forget to pull flowers for the guests.

Related readings:

You can't open a coffee shop without the help of a professional barista.

Professional baristas love coffee first.

Italy is addicted to coffee, and they believe that only those who love coffee and put their enthusiasm into it can succeed! Therefore, to open a coffee shop, it is necessary to choose baristas who really love coffee. Because from zero foundation to making a delicious cup of coffee, it takes countless failures, and only the love of coffee can make baristas "resurrect" from failure to real success! For example, in Caffe Pascucci, adhere to the traditional Italian hand-drawn flowers, in the flexible movement of the wrist, produce a cup of unique flower-drawing works! Without the support of enthusiasm and interest, I would have given up after many failed attempts!

Professional baristas can keep on learning

Opening a coffee shop will face competition from many industries, how to stand out from the competition? Products are the best competitive weapon, and good product quality needs professional baristas to present. For professional baristas, enthusiasm and passion alone is not enough, continuous learning is the way! Coffee is very professional, baristas need all-round ability to "hold" live! From planting to baking, from testing to research and development, from etiquette to decoration, from production to taste, etc., you have to be proficient! There are many ways to learn, but practice is always the most effective. In the training school of Caffe Pascucci headquarters, baristas from all over the world can not only learn a wealth of coffee knowledge, but also feel the strong coffee atmosphere!

A professional barista can keep the bar in order.

Opening a coffee shop is actually running an open coffee workshop, and your operation process is completely open to consumers. As a professional barista, you can give full play to it in a clean and orderly space, so this is also a necessary quality for top baristas! Make sure that all the equipment is placed in the most conspicuous place, easy to take and place; ensure that the desktop is clean and free of garbage, which can not only ensure hygiene and beauty, but also create enough space to operate! On the contrary, it will reduce work efficiency, often in a hurry, but also appear to be very unprofessional!

Professional baristas are happy to interact with customers.

Opening a coffee shop is actually running a big social place, where interaction is essential, especially the interaction between baristas and customers. In large and small cafes in Italy, famous baristas can accurately remember customers' preferences and become acquaintances or friends with customers. It is a common sight to have a familiar chat with customers while busy making coffee. At the same time, customer feedback and discussion make it easier for baristas to find their own problems and continue to improve!