Novice coffee shop location skills, open coffee shop knowledge

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Compared with traditional catering, investing in coffee shops is a promising project.

Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location of coffee shops. Where to open a store, what kind of store to open has a direct impact on business performance.

Shang Mong Street becomes the first choice of coffee shop

Commercial Mong Street is often famous for its long-lasting and prestigious advantages in the business world and has a strong business atmosphere. More importantly, after "metabolism", new business projects continue to "join" around it, and the constant input of fresh blood is the foundation of its "everlasting youth". Therefore, Shang Wang Street has become the preferred address for coffee shops. when choosing an address, we often refer to the following points:

1. The ★ position is conspicuous, at the right corner of the intersection or "L" face, and at the circular corner of the "U" face.

2. ★ shopping street, high-end office buildings, may become a good place for businesses to discuss business with customers, but also an ideal place for shoppers to rest.

3. ★ Park can also be near, dynamic and static combination, is the best ideal place for couples to date.

4. Opening a coffee shop is completely different from opening a company, the former can see real benefits when opening, and the location strategy has a direct impact on business performance. If you are in a big city, you should choose some areas near the business district. Because the house price in the central area of the big city is too expensive, it is not suitable for newcomers. In the vicinity of the business district, one is that house prices are low, and the other is that many white-collar workers pass by. They usually go for coffee, work or leisure.

5B area can also be a spring for cafes.

Many people believe that only by opening a shop in a prime location can one be sure to win. In fact, this sentence is only half true. Usually we distinguish commercial areas by A, B and C levels. In the case of A-class prime lots, the rent is either ridiculously high, or there is no market, which is why businesses in prime locations sell high unit price products. In many gold stores in A-level areas, the rent is at least tens of thousands of yuan a month. How much coffee must be sold in a day to make the rent even? This does not include personnel costs and material depreciation.

In fact, as long as it is managed properly, grade B lots can also have the spring of coffee shops.

8. There is a wide gap between rents, which is the biggest advantage of B-grade lots. Entrepreneurs have to spend every penny on the cutting edge, choosing a location on the side, surrounded by large residential areas, employment centers, or economic development zones, so that the pressure on rent will be much less, and the business may be slightly worse, but the pressure on costs will not be that great. In addition, choose some second-tier cities and towns, although the coffee industry has just started, but because of the emergence of this new thing, coffee will often form a trend. There is a premise here, that is, the consumption in your town must be more developed, it is easy to accept new things, and the promotion of coffee culture must become the main focus of coffee shop business.

9. The "small environment" should be fully considered in the selection of small coffee shops.

10. The selection of small coffee shops is mainly based on the business district and high-end office buildings. But the flow of people can not be too large and noisy, vulgar is not too vulgar place, the surrounding environment should be fully taken into account. To open a coffee shop in these places, there must be a simple business package and seasonal snacks can be launched according to the season to prevent not many people drinking coffee. It is best to join the coffee shop of well-known brands, although the investment is larger, but with good system management and products, the risk is small.

11. In addition, a small coffee shop can also be opened near the office area; if it is a residential area, the ordinary community consumption concept and ability can not keep up, and you need to find a high-end community, which depends more on your taste. Students are also a potential market, and they need your positioning, price and atmosphere. If you choose a spot near the school, to take care of the students' financial ability, there can be two kinds of atmosphere: one is a gathering of friends, leisure, lively, you can go to KFC and McDonald's, each person has a drink, and you can chat; another kind is a quiet and comfortable coffee shop, where you can read books, listen to music, and fall in love. Today's students, especially college students, pay more attention to romance and sentiment, and they will never tire of coffee with reasonable prices.

twelve。 Is the location of the coffee shop quiet or busy?

13. The location where you open a coffee shop is the top priority, and it is ideal to take peace in the midst of trouble. It doesn't have to be on the first floor. It's better to be close to the business district rather than the residential area. In the bustling city, you can choose the second floor and the third floor, the key is to be leisure and fashionable, advertising should also be done well.

14. Quiet in the midst of trouble: choose in the main business area of the town and the office area with dense companies, these places determine the haunt of consumers in large coffee shops, and do not have to be the busiest buildings. a relatively clean storefront or building in a bustling area.

15. Convenient transportation: if the transportation is not convenient, it will greatly reduce the desire of customers to visit.

16. There should be plenty of parking spaces: after all, coffee shops are high-end places for consumption, and there are many people who own cars. If they go to spend money, they can't find a place to park for a long time, and they will often look elsewhere.

Details of location selection

I. the choice of location

1. The transportation is convenient at the junction of new and old urban areas, commercial streets and areas that are not prosperous but do have development potential.

two。 Generally at the crossroads, "L" side, "U" side

3. Need to choose on the first floor and the second floor, if on the second floor, the first floor needs to have a facade.

II. Area, parking spaces and interior requirements of the house

1. Should be more than 600 square meters

two。 There are at least 15 parking spaces.

III. Understanding of the advantages of geographical environment

1. There are many potential consumer groups nearby, such as commercial and residential buildings, hotels, villas, government agencies, noble residential areas, catering street and so on.

IV. Key terms and conditions of housing lease

1. Under normal circumstances, the monthly rent should be controlled within 100 yuan per square meter, and the lease period is more than 8 years.

two。 The water supply is more than 35 tons, the power supply is more than 100 kilowatts, and the installation of sewage and smoke discharge pipes is convenient.

Knowledge of opening a coffee shop

Cafes are a kind of retail industry, and retail is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main target is the category of pleasure. Because of the direct contact with consumption, the changes in consumption awareness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' way of life and the identification of customer items are the prerequisites for opening a shop.

[good port]

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a position where the shadow of the fish is very light, we should not expect a good harvest. Similarly, in places where customers are sparse, no matter how elegant the shop is built and how attractive coffee is displayed, it is difficult to achieve ideal sales. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. In particular, small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

[excellent coffee]

In cafes, the composition of coffee must be very strong, no matter what kind of coffee, if the price is on the high side, or the quality of coffee is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it is not easy to increase fixed customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.

As far as cafes are concerned, products as an overall strategy need to be paid constant attention to. All commodity-related activities, such as business planning, coffee shopping, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

[excellent service]

The most direct thing is that when waiting for guests, the service staff of the cafe should have an elegant posture, pay attention to clothing, make-up, and other appearance; when receiving customers, they should have an appropriate expression and attitude. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.

In other words, the success of a cafe basically requires the effective use and cooperation of the three elements of "port", "coffee" and "service". At the same time, at the time of operation, the collection of relevant information, such as frequent competition and changes in consumer demand, should also be mastered at any time for management adjustment and improvement.