Open a cafe, a lifestyle that many young mothers advocate.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Nowadays, opening a shop and starting a business has become a way of life advocated by many young mothers. If you open a small shop, you can not only be your own boss, but also spare more time to take care of BB. Miss Liang, the owner of a coffee shop on Liwan Road, opened a coffee shop two months after her son was born. She has also introduced coffee, English and Western etiquette to the coffee shop, and the business is now doing well.

Protagonist: miss Liang

Project: coffee shop

Location: Lai Wan Road

Input: 100000 yuan

Entrepreneurial motivation: make time to take care of the children

"now, BB is the most important thing for me." Miss Liang said. When the reporter came to Miss Liang's "Chunfeng No. 3" coffee shop, Miss Liang was playing with her son Benedykt. Miss Liang's husband is Canadian and Benedykt is a very lovely mixed race. Only two months after Benedykt was born, Miss Liang opened this coffee shop to make money and take care of her son at the same time. As her husband Stephen is Canadian, coffee shops often attract a lot of white-collar workers and foreigners because of their English communication environment. Miss Liang and his wife also saw the business opportunity in the market, so they set up an English training class later.

Miss Liang said that because she had not made full preparations in the early stage, the business situation was not very good: "starting a business is like taking care of children. You have to slowly explore a set of methods, and then gradually improve them." At first, we only sold coffee beans and related products, and then we started catering and training courses. " Now, Miss Liang's coffee shop has been open for more than two years, and her monthly income on catering and training is about 7000 yuan.

Business strategy: using learning to attract customers

Miss Liang said that she used to be engaged in human resources management and once worked as an assistant to the general manager: "therefore, I apply all my management knowledge to the operation of the coffee shop, treat customers as their own friends, and exchange English, coffee, Western etiquette and BB experience with customers."

The English training in Miss Liang's store costs 1500 yuan per session, with a total of 24 classes in 3 months, each for 2 hours. Customers can choose the topic and content of oral English training by themselves, but they need to make an appointment with the shopkeeper in advance. Miss Liang told the reporter: "the study time here can be arranged freely, as long as the customer and our time are coordinated, we can come over." Compared with the tens of thousands of yuan of English training courses outside, the charge of more than 1000 yuan here is not expensive. "

The reporter happened to run an English salon in a coffee shop on the night of the interview. in the group that attended the training, there were employees of foreign companies in their 40s and several young employees of foreign trade companies in their 20s. They all signed up to learn English out of the need to learn English.

Due to store and manpower constraints, Miss Liang did not carry out much publicity. She wanted to expand her influence by opening franchise stores and seeking more company cooperation. "now some well-known companies have come to us to cooperate with us to teach their employees some Western etiquette and so on. However, as the store is opened in the old city, there are fewer white-collar workers in this area, and customers are basically brought through regular customers. "

Investment analysis: the first investment is 100000 yuan per month.

Miss Liang's coffee shop invested about 100000 yuan to start a business for the first time. In addition to restocking and decoration, the rest is rent and employee wages. Coffee shop a total of 35 square meters, due to the upper and lower floors, the actual use area of about 70 square meters, monthly rent of 5000 yuan. In addition, there are two employees, each with a monthly salary of 1500 yuan.

The profits of coffee shops come from many aspects, on the one hand, from sales of coffee and western-style food and beverage, on the other hand, from English training and training in coffee and dish production, and on the other hand, from the sale of coffee-related peripheral products, such as coffee beans, coffee pots and so on.

Among them, catering earns about 700 million 800 yuan a month, accounting for only a small part of the income, and most of the income comes from English training and training in Western cuisine production. Among them, the income from English training alone is at least more than 6000 yuan. In addition to oral English training, the store also makes full use of existing resources to teach customers the process of coffee making. Coffee making in the store can be visited at will. If you want to learn coffee making and western cooking by yourself, you have to pay tuition fees. Miss Liang showed the reporter a menu of hundreds of dishes. "after learning these Western dishes and coffee making, the whole charge is 1500 yuan."

For catering marketing, Miss Liang is also exploring how to improve profits. 'The current pricing of food and beverage is relatively low, and we may consider raising the price a little bit in the future to increase the profit margin, 'she said.

Related readings:

The difference between instant coffee and freshly ground coffee

"instant coffee" is a kind of coffee products, which can not be regarded as coffee in the real sense. This is a common view in the traditional coffee industry. Instant coffee is a synthetic product of industrialization, and it is a good substitute for coffee in some specific environments, such as long-distance travel on trains and airplanes, rather than coffee in the original sense. instant coffee in the synthesis process of coffee original nutrition and health ingredients are destroyed and disappear, although it also has the taste of coffee. However, it has lost the rich nutrients in coffee and the efficacy of health care, as well as the thick cultural taste and atmosphere. In addition, the preservatives, pigments, sweeteners and other additives contained in instant coffee cannot be digested and absorbed in the human body and continue to be deposited, so "instant coffee" should not be drunk frequently.

Although there is a little coffee taste when drinking instant coffee, it has lost the rich aromatic oil in the coffee. What's more, in order to keep it for a long time, workers will add preservatives in the process of cooking and atomization, and because the fragrance is almost gone, additives such as milk essence and essence will also be added. These additives can not be digested and absorbed in the human body and continue to deposit, causing harm to the central nervous system of the human body and accelerating the aging of human cells. Therefore, for those who really love life and coffee, instant coffee is not sweet and harmful to health.

In addition, because of the cost, instant coffee certainly chooses robusta coffee, which is of poor quality and high yield. Anyway, consumers cannot tell which raw materials are used. Most of them are produced in Vietnam (it is said that chemical weapons remain for quite a long time) and some countries in Africa. In addition, the broken beans, bad beans and maldeveloped varieties were baked and ground directly without screening. Because most of the aromatic essence is to be lost, no matter how good beans are not very meaningful.

Although there is a little coffee taste when drinking instant coffee, it has lost the rich aromatic oil in the coffee. What's more, in order to keep it for a long time, workers will add preservatives in the process of cooking and atomization, and because the fragrance is almost gone, additives such as milk essence and essence will also be added. These additives can not be digested and absorbed in the human body and continue to deposit, causing harm to the central nervous system of the human body and accelerating the aging of human cells. Therefore, for those who really love life and coffee, instant coffee is not sweet and harmful to health.

Although some instant coffee, like freshly ground coffee, has to be ground and brewed, the process is kept in the factory. The most fragrant coffee is when it is ground into powder and boiled in water. Freshly ground coffee allows you to really taste the fragrant coffee.