The risk analysis of opening a coffee shop is a must for beginners.
Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.
Opening a coffee shop must have risks. The following risk analysis of opening a coffee shop is welcome to read.
1. Seizing the market, the entrepreneurial operation of coffee shop is more important than management
In the face of the growing coffee shop market and the rapidly growing and increasingly mature coffee consumers, coffee shop investors should learn to understand, analyze and deal with the market. Judging from the current development of the coffee supply market, first of all, high-end coffee shops and theme coffee shops learn from each other and learn from each other in the competition. many advantages of high-end coffee shops, such as standardized service, personalized service and good dining environment, are more and more absorbed by theme coffee shops, while theme coffee shops have strong market awareness and unsaturated supply. Therefore, it is favored by many operators and dabbled in one after another. As a result, the coffee shop industry is fiercely competitive than ever before, and enterprises entering this market also have profits and losses, some in and out. Successful people have thousands of experiences, but the most fundamental one is to grasp the characteristics of market demand and actively cater to the needs of consumers.
two。 Grasp the characteristics of the times and combine coffee with leisure and culture
Leisure is the product of modern society, and our society is gradually stepping into the leisure era. Where there is leisure, there is consumption. The rational use of leisure time is closely related to tourism and coffee shop industry as the representative of leisure consumption. Although leisure time can be distributed differently, in daily leisure and weekend leisure time, a considerable number of consumers choose to have a little get-together in the coffee shop as their leisure way. This requires us to invest in coffee shops to provide consumers with a corresponding consumption environment to meet the needs of leisure consumption. The successful operation of this kind of coffee shop lies in that it can provide customers with an ideal leisure environment and communication atmosphere, so that coffee and leisure can achieve the best integration with the help of some cultural form.
3. Change the concept and heat up the consumption of environmental protection, green, nutrition and health
With the progress of society, the improvement of people's living standards and the improvement of their quality of life, people are no longer satisfied with the level of food and clothing, and those well-off consumers are more persistent on how to use the existing food to drink healthily and eat beauty. As a new modern product, coffee has been gradually accepted by Chinese people, and its health kinetic energy is more and more well known by the general public. For example, coffee can strengthen attention and improve memory. Coffee is good for asthma, heart disease and adult diabetes. Coffee can also protect the liver, prevent constipation and fight obesity. It has played an important role in human evolution. Therefore, the coffee shop has become a green, environmentally friendly and healthy place for consumption.
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What is the budget for opening a coffee shop?
As people say, success always touts those who are prepared. Therefore, before opening a shop, investors had better hire experts with professional knowledge or experience in the investment and operation of coffee shops. After full market research, they should evaluate the location of the stores with the most investment value, determine the business positioning, and then budget the preparation and opening expenses. Usually the budget should be well-founded and shown on the business table, through the budget. It can let investors know how long it will take to recover their investment and how much profit they can make.
The budget for investment in coffee shops is mainly divided into the following parts:
Cost of equipment and facilities
When a coffee shop chooses a location to open, it needs money in all aspects, and investors will feel like running water. For a coffee shop that used to be blank, a lot of money must be spent, but it must be well spent and well spent. We might as well list all the facilities one by one in the form of a list, make it clear at a glance, and then calculate carefully, and strive to make good and reasonable use of the expenses before opening a coffee shop. The following is the estimated cost of various facilities. The cost of equipment and facilities is one of the larger items in the preparation cost of the restaurant. These facilities include: dessert display cabinet, coffee machine working cabinet, double-slot semi-automatic coffee machine, bean grinder / coffee cinder box, salad refrigerator, juicer, ice maker, smoothie machine, etc., as well as a variety of cooking equipment, storage and refrigeration equipment in the kitchen, as well as other large equipment, such as air conditioning, ventilation, audio facilities, safety fire protection facilities and shopping carts.
II. Furniture purchase expenses
Including tables and chairs, stools, sideboards, coat racks and so on for restaurant business.
III. Expenses for the purchase of tableware and cutlery
This part mainly includes all kinds of bowls, plates, pots, spoons, knives, forks, chopsticks, coffee cups, wine sets, tea sets, porcelain and glassware needed for restaurant business.
IV. Decoration expenses
This part mainly includes facade decoration costs, including: exterior wall decoration, shop decoration. Interior decoration costs include: three-dimensional decoration of coffee shops, walls and ceilings, wallpaper, office buildings (rooms) warehouses and other painting. In addition, the design fee of the parking lot, the cost of decoration materials and labor costs are also estimated.
V. working capital
Working capital refers to the purchase and daily turnover of food raw materials at the initial stage of business.
VI. Start-up expenses
The various expenses for the opening of the business are the start-up expenses. Such as business license fee, registration fee, insurance premium and so on.
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