What major do you want to open a coffee shop to study?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Major is very important, but now you can't learn the technology and theory of coffee in college. However, you can study marketing or management majors related to catering. Or use the winter and summer vacation to go to the coffee shop to study part-time, and you will have some ideas about opening a coffee shop when you graduate.

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What are the advantages and disadvantages of opening a chain of personality coffee shops

Chain personality coffee shop is very personalized, chain personality coffee project is very unique, so investing in chain personality coffee shop is very attractive. Before investing in chain personality coffee shops, investors in chain personality coffee shops must understand the benefits of chain personality coffee shops, the investment amount of chain personality coffee shops, the value of chain personality coffee shops, and so on. only in this way can chain personality coffee shops develop steadily in the personality coffee market.

The advantages of running a personality store

1. Humanistic characteristics. Compared with the brand coffee shop which requires a unified style, the personalized coffee shop is more able to highlight the humanistic characteristics of the storefront, especially some themed coffee shops, which can give full play to the owner's personality and hobbies, or according to a specific customer base, launch corresponding personalized services.

2. Area. There is no requirement. Thirty to fifty square meters can also be opened. Therefore, the rent is low and the operating cost is low.

3. Decoration. You can decide the decoration style according to your own taste and will, and the characteristics are not necessarily proportional to the input.

The disadvantage of running a personality shop

1. Lack of research in the early stage. Most owners did not make detailed market research and analysis in the early stage, relying entirely on subjective judgment rather than professional guidance to promote the whole process, such as ignoring the importance of location, lack of necessary understanding of coffee culture, lack of clear positioning, and so on.

2. The ability to resist risk is poor. Usually, the investment strength of the owner of a personalized coffee shop is limited, and if he has not made an accurate investment plan before, he may invest all his start-up costs. Once the profit situation after opening is far from the expectation of the owner, it will lead to the failure of the investment because there is not enough liquidity to support the operation.

Now do you know the advantages and disadvantages of opening a chain of personality coffee shops? There are not many people running chain personality coffee shops, so there are good business opportunities in the personality coffee market. For the owner of the chain personality coffee shop, as long as the chain personality coffee shop can be taken good care of by the owner of the chain personality coffee shop, the chain personality coffee shop will certainly make money, and the chain personality coffee shop will be favored by the consumers of personality coffee. Therefore, it is critical to master the management of chain coffee shops.