The advantages and disadvantages of opening a coffee shop

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Self-management advantage of coffee shop

one. The cost of investment can be controlled by itself.

2. Entrepreneurs are flexible in management, for example, they can customize menus according to their needs, and the decoration style in the store can show more personality or local characteristics.

3. The bedding work such as material purchase, shop location and location is complicated in the early stage.

The coffee shop is not self-supporting enough.

1. There are high requirements for the professional and management ability of entrepreneurs.

2. The cost of single purchase is high.

3, the popularity is not high, but also need to strengthen brand marketing, need to go through a long period of business.

Advantages of coffee shop joining

1. Get brand support. Unified brand VI system, unified decoration style, so that franchise stores rapid growth, rapid profitability.

2. Get training, business guidance, management and publicity support.

3. It is easy to mobilize enthusiasm. As the franchisee is responsible for its own profits and losses, the franchisee naturally pays special attention to the performance of its own company and the performance of its employees, and can obtain higher benefits.

The coffee shop is insufficient to join.

1. The amount of investment is relatively high.

2. Bind hands and feet. Franchisees have unified requirements for raw material supply, decoration style and menu, so investors also need to consider the supply of raw materials in the follow-up development.

3. The poor coordination and communication between the franchisee and the headquarters makes it impossible for the franchisee to get the guidance of the headquarters in time.

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How to locate the coffee shop

For many friends who want to open a coffee shop, its position is still very vague. Now let's give you a specific introduction.

"looking for him thousands of degrees in the crowd, he suddenly looked back, but the man was in the dim light." Enjoying the stillness of that moment in the coffee shop, rather than the hustle and bustle of "the lights of the flower market as day", is exactly the feeling that many people need, and this feeling has been excavated by more and more investors. Besides drinking coffee, it also gave rise to the idea of investing in and running coffee shops.

However, the investment of the cafe is not an easy task, and a series of trivial tasks follow, from positioning, design, profit and loss analysis to site selection, which are closely linked. Mistakes in any link may lead to the failure of the final operation. According to senior investors in the catering industry, it is often those coffee shops that invest more, the higher the profits, which is the same as the operation of catering.

According to Gao Bihua, manager of Beijing Gaolaiya Coffee Company, the first thing to do is to determine whether the coffee shop is a pure coffee shop or a coffee bar with coffee plus light meals (drinks). If it is a coffee bar with light meals or drinks, it is recommended that the standard business area is 80 square meters to 140square meters, and the investment is about 400000 to 1.2 million yuan.

However, there are all kinds of people who like to drink coffee, and the positioning of the crowd is particularly important in running a coffee shop.

Qian Jiaying, deputy secretary general of the Beijing Coffee Industry Association, told the Investor News: "there are mainly three types of people who like to drink coffee in China: one is those who study abroad and those who have returned from abroad. They have been abroad for a long time, and coffee has become a part of life. One is the young people who have just entered the society, because they are more receptive to foreign cultures. There is also a group of people in the cultural industry who are receptive to new things. "

And different coffee consumers have their own tendency to choose coffee shops. in fact, many business investors do not put the taste of coffee first when they choose coffee shops. they pay more attention to the atmosphere and the commercial value it can bring to them.

With the continuous development of the Chinese market and the improvement of living standards, the consumption of coffee is constantly increasing. The company once conducted a survey in cooperation with Alibaba Coffee Channel in 2009. the results showed that 39.3% of them thought it was the atmosphere of the cafe itself, 31% chose mood, 12.9% chose quiet, and the product accounted for only 9.7%. " Liu Jie, head of the marketing department of Jazz Island Coffee Co., Ltd., told the Investor News.

Liu Jie also has his own set of views on the elements needed to build this kind of coffee shop. In his view, business investors generally choose a coffee shop with a quiet environment and private space.

The characteristic of this kind of coffee shop is that, first of all, the design and decoration is very elegant, with independent private rooms; second, the products are equipped with business meals; third, it can provide wireless Internet access services.

Because of this, the location of this kind of coffee shop is generally not remote, as Qian Jiaying said, "geographically, the coffee shop suitable for business investors is generally located in the business office area of the city center." Most business investors have high positions and a lot of social activities, and they have very little time for themselves. At this time, the coffee shop closer to the office has become a favorable choice to ease the mood.

Of course, in a coffee shop, the composition of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the quality of coffee is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase fixed customers.

Not only that, the humanized service and the taste of coffee should not be underestimated, and in the operation of cafes, we have to face not only competition from cafes in the region, but also competition from various stores, so "the beauty of coffee" has become the basis for the success of the store.

Finally, the cafe has a musical foil, breathing the aroma of coffee slowly spreading between the wings of the nose, harvesting an elegant way of life, will feel more comfortable.