Experience of opening a coffee shop, sharing experience of opening a coffee shop

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Coffee is an indispensable drink in contemporary life and a favorite of white-collar workers, so opening a cafe is a good choice to start a business.

Listen to how Miss Wang runs her own coffee shop.

Experience in the management of cafes

Cafe positioning must not be the same

Budget

The situation of "brown impression" opening a store and "reworking" made the two bosses particularly lamented the haste of the initial preparations. In addition to the capital budget, we also need to consider the positioning and the preliminary work of market inspection. In addition, decoration, production and procurement are also very important. The so-called sharpening knife without mistakenly chopping firewood, the finer the budget, the greater the possibility of success. And the capital budget is often the key. Miss Wang said that fortunately, the original budget of 100,000 yuan was completely within the affordability of everyone, but then the additional investment basically did not cause any trouble to them. If all the belongings were put into doing business, there would be less room for manoeuvre and may even face a business standstill later. A more reasonable capital budget is to use half of the expenses to meet the expenses that can be seen clearly, such as decorating furniture and equipment, and leaving half for emergency, such as turnover adjustment.

Display

The key to going out for a drink is to be comfortable, otherwise you might as well go to the supermarket and buy yourself a drink at home. Cafes are not only comfortable, but also must not be the same. Operators should decorate around their own position. For example, the name "brown impression" itself has a distinct position: Brown, the color of coffee, a little decadent, a little warm and relaxed, so furniture decorations and even curtains should echo this, and should not deviate from the theme. The second adjustment of "brown impression" has made a lot of adjustments to this problem. In addition, many guests will appreciate the coffee and wine containers when they go to the cafe, and like the lazy sofa, so this is the main point that operators need to pay attention to. Miss Wang said that in order to solve the problem of "characteristics", many things of "brown impressions" are collected from every corner of the market, and if necessary, efforts should be made to DIY ready-made things.

Produce

Potato chips, cakes, candy, chicken feet and even Sautéed Rice Noodles, many small leisure cafes have a variety of food to meet everyone's needs, but this means that cafes are also equipped with Chinese and Western food chefs. The experience of "Brown impression" is that all orders are made from other stores except coffee, wine and fruit. According to Miss Wang, the "technician" of "Brown impression" is only first-class in the production of fancy coffee and cocktails, while the rest only makes fruit plates, fruit juices, and so on, while pastry snacks are all ordered from better professional stores around. After all, coffee shop consumption is dominated by beverages, and the "brown impression" with an area of less than 100 square meters is even more limited due to the limited passenger flow and the need for other goods, so "purchasing" is actually a way to save costs.

Use of personnel

Although cafes do not need as many waiters as restaurants, it is impossible for the boss to be in the shop every day, and personnel management is still a problem.

The owners of many cafes are willing to visit the shop with relatives or friends, but in fact, Miss Wang thinks that they should "use people without suspicion." She said that large business management needs a system, small business management needs emotion, so communicate more with employees, especially the manager, and adjust the reward and punishment system.

Experience sharing in opening a coffee shop

Nowadays, the competition in the industry in the market is conceivable, and every industry is not anti-entrepreneurial talent, so not all entrepreneurs can be successful. because entrepreneurs face extremely complex challenges when running a project. Therefore, how to make their own coffee franchise shop become a leader in the industry, it is necessary for entrepreneurs to master management skills when running this project.

The positioning of coffee franchises must be accurate. The door of the cafe is full of cars. When you look around, most of the customers you see are in their 30s and 40s. "precisely because we have a very clear target group, parking is a very important factor in site selection. At the same time, considering the consumption habits of these people, there will also be Chinese fast food and Western-style simple food in Eli. " What exists is reasonable. Coffee shops that take the luxury route have their own market, and coffee shops can also be made into a "pots of Chinese and Western culture". The important thing is whether there is demand in the market.

The location of the coffee franchise should be found in its own way. In fact, the most intuitive figure for the rate of return of this industry is coffee that costs 2 to 3 yuan and sells for about 25 to 30 yuan. Since this is the case, what Wang Yue said is indeed very reasonable, the storefront is large, in addition to the decoration expenses will be a little more, there is not much difference in the equipment and personnel. However, if more coffee is sold, the cost will be greatly diluted and there will be more room for profit.

The perfect management system of coffee franchise is the key. Whether in terms of franchise deposit, deposit or the level and quality of franchise service, El Coffee's franchise system should be said to be very good, at least in terms of perceptual knowledge. To put it bluntly, such a store does make a lot of money, as long as you have enough capital investment, coupled with the help of the head office, the probability of success should be very high. But the problem is that the amount of investment is not small, which may restrict many people who have had ideas and expectations in this regard. On this issue, Wang Yue's own practice is worthy of your reference-partnership! It's good to be a shareholder!

Coffee franchise location, location and management of these three aspects is the chain network to introduce to you about the successful coffee franchise entrepreneurs in the operation of this project to introduce the experience of the industry analysis. In fact, for coffee franchisee entrepreneurs, management is on their own, any business secret is just a reference, the most important thing is your heart to manage, focus on the needs of consumers, then success is not far from you.