"performance Cafe" can be called a medium-sized business miracle.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In Guangzhou, "performance Cafe" can be called a medium-sized business miracle. As of August this year, it has been on Zhongshan Road for eight years, while many coffee shops have closed down one after another. At that time, Miss long, the owner of the performance Cafe, opened a cafe to dilute the cost for art exhibitions, but the latter became the main business, with exhibitions as a foil. The coffee business was particularly booming, and a large group of regular customers was established. It is not uncommon for a small shop to earn 10,000 yuan a month.

The exhibition serves as a foil to the coffee shop successfully earning 10,000 yuan a month for eight years.

Cause: the method of "diluting the cost" has become the main business.

Before Xiaoben started his business, Xiaolong studied oil painting in England. Her original intention of starting a business is very similar to that of the investors who set up the "Trojan Horse" bar in Haizhu District, and the idea of starting a business begins with an exhibition. In order to gain fame in the domestic painting world, she discussed with several "little returnees" about holding an exhibition, but it is not cost-effective to hold a 10-day exhibition in Guangzhou, which costs at least 10,000 yuan plus publicity fees. As a result, Xiaolong thought, why not rent a long-term fixed place for several art exhibitions and do some small business to dilute the cost of holding exhibitions.

So, what kind of small business can complement the exhibition? Of course it's either a bar or a coffee bar. Xiaolong happened to learn cooking and food appreciation when he was studying in the UK, and got professional friends to give advice, and soon finalized the plan to open a coffee shop.

Unexpectedly, a simple idea of "diluting costs" has evolved into Xiaolong's main profession. As Xiao long insisted on holding the exhibition in the most cultural area of Guangzhou, several friends turned around to find the gallery of the Guangzhou painting Academy on Zhongshan third Road and rented a shop with a hanging garden on the fifth floor, which was regarded as quiet in the midst of trouble. The "performance Cafe" opened in this way, and the first exhibition was of course oil paintings created by several "little returnees" themselves.

Because at that time, there was no such place in Guangzhou to drink coffee and see the exhibition for free, the small shops in downtown areas immediately attracted the attention of a large number of urban cultural people, and white-collar young men and women with some artistic complex also came one after another.

As a result, coffee and drinks sold particularly well, and the profit of the month exceeded the income from the sale of paintings, and the performance Cafe was a success.

Management: exhibition to the side

Small shops make money by selling coffee drinks

On the other hand, the so-called exhibition has gradually evolved into a "foil" to attract regular visitors.

Regular exhibitions are no longer the monopoly of a few young returnees, but are refurbished. There will be a sculpture exhibition this month and a furniture exhibition next month. Customers spend money on drinks and see the exhibition for free. Why not?

In the successful coffee shop interviewed by the reporter within a few years, the boss is good at communicating with customers is the magic weapon to win, and Xiaolong is no exception. But the difference between her and other bosses is that she can often give full play to the subjective initiative of her guests and let them participate in the creation of beverages.

The types of drinks at the beginning of the business are basically designed by Xiaolong, which is already very innovative, such as adding coffee to different amounts of cheese to make cheesy coffee with a strong sense of export. But for a long time, a person's design is inevitably running out of skills, Xiaolong thought of mobilizing old customers to engage in creation.

A female white-collar worker who loves gardening is very fond of the cool drinks in the store, so she suggested that she might as well make some authentic plant drinks, such as mint honey tea and vanilla tea.

Xiaolong listened to her advice, bought back vanilla plants for experiments, prepared the flavor and began to sell it to the outside world, which really became the most popular series of drinks for customers that summer.

Later, Xiao long simply planted vanilla in the sky garden of the coffee shop, and soon the garden became lush, beautifying the environment, supplying the material demand of the small shop, and diluting the cost.

Sales promotion: call and send text messages to increase intimacy

"it takes heart and attention to make friends with customers. You need to pay attention to details. You can't be completely casual." The little dragon said. For example, not easily calling customers is the rule that businesses need to adhere to; then texting has become the best means of communication between customers and businesses. When holding an exhibition every quarter, Xiao long sends notification messages to all her regular customers; commendably, she adds the customer's name before each text message. Moreover, for those customers who are particularly fond of certain cultural products, Xiaolong's text messages are also different, such as reminding "ROSE (customer English name), your favorite so-and-so painter will participate in this exhibition" and so on.

As a result, the deluge of promotions by merchants has been transformed into one-on-one intimate service, retaining a large number of regular customers.

There are many female customers who become regular customers of the performance Cafe right after graduating from college, and then experience love, lovelorn, and then fall in love again, and then get married and have children. From a young schoolgirl to a mature young woman, the performance Cafe has been accompanied all the time.

Operational risk:

Shops that sell coffee and exhibit at the same time, but do not make western food, if the location is not accurate enough or do not combine with the operation of the "cultural" industry, it will be impossible to survive at all.

Business potential:

At present, the number of cafes with the theme of "exhibition" in Guangzhou is very small, and the competition is not strong.

Site selection proposal:

Miss Xie Hongyan of Central Plains Real Estate believes that new investors are advised to choose busy urban streets to open shops. In order to save rent, they can consider opening on the second and third floors; it is easy not to open in office buildings or residential areas with limited passenger flow.