What is the future of the themed cafe and how to choose the location?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Everyone has a dream about coffee, especially in recent years, people's material life has been enriched, and people chasing in big cities are eager to live a real, simple, free, relaxed, friendly, warm and even lazy "coffee shop life". More and more people are keen on caf é s, which attracts a large number of cafe investors. Many people with ideas and ideas want to open a themed cafe, so what is the future of the themed cafe? the editor will explain it for you today.

The thematic coffee shop market is sandwiched between high-end and low-grade. Two years ago, everyone felt that this was an awkward role, but now it is much better. Especially in the current three types of markets, people feel that either you do high-end, or you do low-grade, do not do the middle one that is not high or low. Eat high-end, do not come to you, do not like you; eat low-grade, do not dare to go into your place, think you are so high. But there have been some changes in the past two years, because mid-range cafes pay attention to the atmosphere, and now we often hear some concepts, called theme cafes and atmosphere cafes. The so-called theme, product, personality, including tone, these are its constituent elements.

Products, service, and environment constitute a coffee shop chain brand. The coffee shop has its own personality. The main purpose of the customer is to drink coffee. If you want to let the guests come again and then turn back, there must be something worth turning back. There must be something that can be eaten, worth eating, and let people think about it after eating, so that they can have lasting vitality. Theme, personality, is only a reason to attract customers to come in, but can retain customers, dining environment and coffee quality are very important.

I think the theme cafe is another kind of flavor restaurant, which mainly provides dishes with unique flavor or unique cooking methods to meet the needs of guests. The service of cafes can have local and ethnic characteristics as well as specialty restaurants. It is mainly engaged in dishes with the above two kinds of flavor, with few kinds of dishes, highlighting the pursuit of pattern changes, the decoration of the cafe may be simple, casual, relaxed and harmonious atmosphere, or it can be classical, luxurious and full of exotic amorous feelings; or avant-garde bold, wanton publicity of youth. Such cafes emphasize the distinct theme and outstanding personality, and most of the prices are mainly in the middle and low levels. Investors will make good returns as long as they are managed properly.

Location problem:

Since it is a small coffee shop, it is necessary to give full consideration to the small environment, and the selection of small coffee shops is mainly based on commercial districts and high-end office buildings. But the flow of people can not be too large and noisy, popular speaking can not be too vulgar place, the surrounding environment should be fully taken into account. To open a coffee shop in these places, there must be a simple business package and seasonal snacks can be launched according to the season to prevent not many people drinking coffee. It is best to join the coffee shop of well-known brands, although the investment is larger, but there are good system management products, the risk is small.

How to choose the location of a small cafe?

The location where you open a coffee shop is the top priority, and it is ideal to take peace in the midst of trouble. It doesn't have to be on the first floor. It's better to be close to the business district rather than the residential area. In a bustling city, you can choose the second and third floor, the key is to have a distinct theme, creative and fashionable, of course, effective publicity means are also essential.

Quiet in the midst of trouble: choose in the main business area of the town and the office area with dense companies, these places determine the haunt of consumers in large coffee shops, and do not have to be the busiest buildings. a relatively clean storefront or building in a bustling area.

Convenient transportation: if the transportation is not convenient, it will greatly reduce the desire of customers to visit.

There are many ways to choose the location of a small cafe, among which the most important location must be a parking space. although coffee has tended to be civilian, its consumption level has not yet reached the civilian standard. therefore, there are many people who choose to go to cafes for coffee, so cafes with adequate parking spaces will be better. Multi-faceted consideration of the class of consumers or positioning the class of coffee consumers is also an indispensable link in choosing the location of the coffee shop. These are the experiences summarized by the editor. I hope to help my friend and make you gain in the entrepreneurial period at the same time.