Open a coffee shop to teach you to avoid investment risks

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

If coffee shop investors want to avoid investment risks, they should also pay attention to some necessary matters when investing.

1. Seizing the market, the entrepreneurial operation of coffee shop is more important than management

In the face of the growing coffee shop market and the rapidly growing and increasingly mature coffee consumers, coffee shop investors should learn to understand, analyze and deal with the market. Judging from the current development of the coffee supply market, first of all, high-end coffee shops and theme coffee shops learn from each other and learn from each other in the competition. many advantages of high-end coffee shops, such as standardized service, personalized service and good dining environment, are more and more absorbed by theme coffee shops, while theme coffee shops have strong market awareness and unsaturated supply. Therefore, it is favored by many operators and dabbled in one after another. As a result, the coffee shop industry is fiercely competitive than ever before, and enterprises entering this market also have profits and losses, some in and out. Successful people have thousands of experiences, but the most fundamental one is to grasp the characteristics of market demand and actively cater to the needs of consumers.

two。 Grasp the characteristics of the times and combine coffee with leisure and culture

Leisure is the product of modern society, and our society is gradually stepping into the leisure era. Where there is leisure, there is consumption. The rational use of leisure time is closely related to tourism and coffee shop industry as the representative of leisure consumption. Although leisure time can be distributed differently, in daily leisure and weekend leisure time, a considerable number of consumers choose to have a little get-together in the coffee shop as their leisure way. This requires us to invest in coffee shops to provide consumers with a corresponding consumption environment to meet the needs of leisure consumption. The successful operation of this kind of coffee shop lies in that it can provide customers with an ideal leisure environment and communication atmosphere, so that coffee and leisure can achieve the best integration with the help of some cultural form.

3. Change the concept and heat up the consumption of environmental protection, green, nutrition and health

With the progress of society, the improvement of people's living standards and the improvement of their quality of life, people are no longer satisfied with the level of food and clothing, and those well-off consumers are more persistent on how to use the existing food to drink healthily and eat beauty. As a new modern product, coffee has been gradually accepted by Chinese people, and its health kinetic energy is more and more well known by the general public. For example, coffee can strengthen attention and improve memory. Coffee is good for asthma, heart disease and adult diabetes. Coffee can also protect the liver, prevent constipation and fight obesity. It has played an important role in human evolution. Therefore, the coffee shop has become a green, environmentally friendly and healthy place for consumption.

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To invest in the coffee shop industry, no matter what kind of investment form it is, we must be fully aware of the potential risks, calmly analyze many factors and make an objective judgment in order to avoid investment mistakes to the maximum extent. So, how can we recognize the risks of catering investment? The analysis of oneself, the full and accurate positioning and understanding of oneself is the first link to avoid investment risk. Specifically, the analysis of oneself includes the following aspects:

1. Do you have any skilled coffee-making skills? Or have a network of people who know how to cook coffee?

2. Do you use your own idle money to invest in a coffee shop project, even if the investment fails, it will not have a dramatic impact on your life? The act of losing one's fortune or borrowing money to invest is extremely dangerous.

3. Will the money you put into the cafe project ensure that you stay open for 6 to 12 months even if it remains unprofitable?

4. Do you have the mental preparation to run a long-term business and gradually make a profit instead of fantasizing about getting rich overnight?

5. Do you have a healthy body and energy to withstand the strong work intensity and lasting pressure of the coffee shop service industry?

6. The profits of the coffee shop will be eroded by all kinds of losses at any time and anywhere. Do you have the basic store management ability and financial accounting ability to ensure that the operating profits are not lost?

7. The management and training of coffee shop employees is a long-standing problem. Do you have sufficient management and training skills or related resources to ensure the stability of the workforce and improve the skills of the staff?

8. Do you have a good attitude to deal with the complex social environment of the coffee shop service industry?

9. Do you have sufficient network resources and ability to cope with all kinds of pressure exerted by industry and commerce, taxation, urban management, environmental protection, health, fire control and other government departments?