How to drink take-out coffee? Starbucks launches new take-out coffee.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Times are changing, and so are the needs of customers. In the fast-paced life, take-out coffee has become a trend.

Taking into account the various needs of customers, Starbucks has launched several new types of coffee that can be taken out. These coffee drinks are sold in large and medium-sized stores and selected Starbucks stores in the United States.

Three new cans of double espresso

Rich espresso is the soul of Starbucks. This time, Starbucks offers customers three new double espresso drinks.

These include:

-Cuban double espresso

Sea salt caramel double espresso

-double espresso with protein

Iced coffee at home

Starbucks iced coffee is a personalized brewed coffee drink that is the perfect choice for home enjoyment.

Customers can take home convenient multi-functional Starbucks iced coffee bottles and add a little milk or a small piece of ice to make their own.

Sugar-free cold brewed coffee

Starbucks cold and slow brewing coffee is one of Starbucks' most popular ready-to-drink drinks. This quarter, Starbucks launched a sugar-free Starbucks cold coffee-cocoa honey cream Starbucks cold coffee.

The new drink began serving from the West Coast, Northeast, Southeast and the Great Lakes region in late March and will be available nationwide this summer.

Milk syrup star Frappuccino

Star Frappuccino is Starbucks' signature drink, which is divided into coffee series, non-coffee series and fruit tea series. Now milk syrup Star Frappuccino bottled coffee drinks have also been added to its coffee lineup.

Milk syrup Star Frappuccino bottled coffee drink is made of coffee mixed with sweet caramel milk and tastes silky and refreshing

Summary

More than 20 years ago, Starbucks and Pepsi became North American coffee partners and launched Starbucks bottled Frappuccino coffee cold drinks to promote sales channels in Shangchao.

This emerging category has now grown into more than 40 ready-to-drink Starbucks drinks, generating more than $2 billion in retail business.

Now the launch of these new types of take-away coffee, I believe it will also occupy the future market.

Starbucks, a well-known old brand, is constantly innovating and launching new products. Walk in front of customers, consider the needs of customers, and actively innovate! In fact, in the catering industry, we should also learn this spirit of continuous innovation, so as to win the favor of more customers!

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Starbucks CEO Tsinghua speech content

1 Starbucks responds to crisis

A member of the audience asked: what is the biggest crisis that Starbucks has encountered?

We have been moving forward steadily every day, Schultz said. Why don't we ask our colleagues in China to answer this question? Then my colleague in China said: yes, we are moving forward steadily every day.

Schultz actually revealed in his speech the story of how he got out of the crisis, which, of course, was deleted. During the financial crisis, Starbucks had a big problem, not just its performance. Schultz felt that the company had lost its soul, so he made a decision that the board of directors almost fired him:

First, 10000 store managers were gathered to volunteer in New Orleans, which was destroyed by the hurricane. Participate in the local construction work for three whole days, at a cost of 30 million US dollars! The second step is to have a meeting in person to announce the difficulties faced by Starbucks and the difficult decisions (shop closures, layoffs, etc.). Of course, this decision was opposed by every senior level, but he could not hold back even if he was bent on going his own way.

He has his reasons for doing so, which is how he adheres to Starbucks' corporate culture and values. Although he did not serve as CEO for eight years, no one knows Starbucks better than him. The fundamental reason for Starbucks to survive and develop is to adhere to values. The more difficult it is, the more you have to look for answers to your beliefs.

Since Starbucks emphasizes social responsibility, it should also take social responsibility in the most difficult times; since Starbucks values trust, why can't these partners be trusted in times of crisis? Only by letting them understand our situation, can we move forward with the same goal.

I have feelings when I hear this. Everyone talks about corporate culture and values, but how to make a choice in front of major interests is the test of whether you really adhere to values or not.

We don't know how Lao Shu's 3000 million "thrown away" will play a role in improving performance, but I know that in a difficult situation, it is useless to keep thinking and entangling, and some actions must be taken to "spoil the situation." This action, which is used to spoil the situation, is not important to the performance, but to break the deadlock and rally the hearts of the people. And the action of exploring and returning to the original mind often has the most powerful power.

2 Starbucks enters Italy?

Mr. Shu said he knew a lot of people were waiting to see Starbucks jokes and how Italy failed in the coffee country. So, he must not fail, he even said, if I don't do well in Italy, I will die (deleted, of course).

In 1999, when Starbucks entered China, it also faced similar questions: isn't it stupid to go to the country of tea to sell coffee? In fact, Starbucks lost money in China for four years.

Lao Shu believes that Starbucks exports not only coffee, but the third space, lifestyle and values, and the relationship between customers and brands, which is a universal value that can be accepted by the world. The transmission and perception of values takes time, and success will happen sooner or later, or in other words, 500 years is not a long time for adhering to values, so there is no real failure.

But Starbucks did do it, it is no longer pretending, it is forcing, it is pretending to exist for people all over the world, just like Lao Shu repeatedly mentioned the word "Ubuntu"-I exist because of you.

Six months ago, for example, Starbucks was preparing to open its first store in South Africa. I have never been to South Africa before, so I feel very excited. We went and are going to open two new stores there. Customers lined up outside our door for two hours before they could enter the store. I have attended the opening of many new Starbucks stores, but I have never seen anything like this. No advertising, no promotion, just because it's Starbucks. Two days before the new store opened, I sat around and talked with a group of young people who were about to wear green aprons for the first time. Why is there such a tradition? Many people think that Starbucks is a unique and very good marketing company, and that Starbucks is a very typical marketing company. However, we are not a marketing company, and we don't care about marketing. I know I can get into trouble by saying that, because we build the brand based on the store experience, because of the emotional connection between our partners and our customers.

Friends in green aprons are at the heart of Starbucks. So, in South Africa, in Johannesburg, I want to sit with young people who are about to wear green aprons that represent our brand. There were 50 young people sitting around, and I asked each of them to take turns to share their stories. We began to share along the round table. The first thing they told me was the scene of life in this small city. How many of you have been to South Africa? Please raise your hand. Who and how many people have been to small cities? As I said, I was born in poverty and used to live in public housing. When I visited these small cities, I felt very uncomfortable and was heartbroken by their poor living conditions and difficult living conditions. However, these young people show such happiness, contentment and happiness because of their families. As they told their stories one by one, I repeatedly heard an African word that I had never heard before, and many of them said it. Later, I plucked up the courage to ask: what does this word mean? Ubuntu, what is the meaning of this word that you have been talking about? They couldn't wait to tell me that "Ubuntu" was a word Mandela had mentioned many times, meaning "I exist because of you". I exist because of you. If you want to remember a key word in my speech tonight, I want you to remember "Ubuntu" because of you. "

3 the core competitiveness of Starbucks

A classmate at the scene couldn't help it and asked the much-anticipated question: paralyzing you, can you tell me directly why you can do Costa and Pacific Ocean? Wait, don't talk about values, please!

Lao Shu said, this classmate, you are very witty, but you certainly did not expect, I still want to talk about values, Oye! Lao Shu vaguely said that, in fact, the biggest difference between us and our competitors is that we really put the third space first, rather than the growth rate and overturning rate as the primary goal. The coffee shop is a social place. Coffee serves the relationship between people, and we also devote ourselves to the relationship between our customers and our customers.

Even though what Lao Shu said was so obscure, this part was still deleted, so let me translate it.

Coffee is a category with such a high gross profit, is there any reason to pursue profits? if you focus on the maintenance of customer relations, it is natural to make money. This is Starbucks' profit model: employees are the tip of the pyramid, customers are the middle, and shareholders' interests are at the bottom.

But look at other coffee shops, racking their brains to get customers, and then what? Unexpectedly once again racked his brains to get rid of the guests who were finally pulled in! In order to increase the rate of overturning.

The temperature in every Starbucks store is always comfortable, but what about other restaurants? If you spend a lot of money to keep warm, can you earn it back in the end?

The Wifi of every Starbucks store is always open, but what about other restaurants? Commercial broadband is really expensive, it must be technically cut off from time to time, otherwise customers who specialize in scraping the Internet can succeed!

Starbucks always has plenty of sockets, but what about other restaurants? You losers who can't afford to rent an office want to come to me? There's no way!

In order to find the soul of the product, Starbucks closes stores all over the country for one day for training, but what about other restaurants?

Starbucks invests in employees and their families to ensure the relationship between employees and customers, but what about other restaurants? The staff is just the cost, the less, the better.