How to make profits in coffee shops, Joe Coffee boutique coffee innovation increases revenue Case sharing

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Joe Coffee (hereinafter referred to as Joe) is a company that has grown from a small shop in Greenwich Village to a coffee shop, has 13 locations in Manhattan and Philadelphia, and recently received an investment from Danny Meyer's Union Plaza Group Hotel (USHG).

Now, let's take a look at how Joe Coffee has gained customer support and grown rapidly.

In the Internet era, the opposite is done, and there is no additional Wifi.

In this Internet age, when people are looking for Wifi everywhere, why does Joe do the opposite and not provide Wifi?

On the one hand, New York is a city with an inch of land, so many Joe stores are very small, about 41.8cm in size, and there are limited seats, so Wifi is never available.

Wifi is not available in other larger stores, including two in Philadelphia. Rubenstein hopes that people can stop in the fast-paced life, enjoy a cup of coffee and enjoy a poetic life.

Provide on-site coffee service at banquet to increase revenue channels

Joe baristas make everything from hand-brewed coffee to espresso drinks for the party.

Rubenstein says the service accounts for about 5 to 7 per cent of Joe's sales.

The service was created by accident in 2015, when his sister called from a museum in New York to ask if Joe could provide coffee for an event. In a hurry, "she found another barista and temporarily pieced it together."

The program has grown through word of mouth, and Joe has been serving coffee at events and events since then, from wedding ceremonies to company meetings and even New York fashion shows.

Joe now has a dedicated team to run the catering project, serving a total of 175 events in 2016.

Speed up the expansion of stores and expand the takeout business

With USHG's investment, Rubenstein plans to expand in Philadelphia in 2017 and open five more stores in New York. There are also plans to move into new cities, such as Chicago, California and Boston.

Most restaurants in New York have Joe takeout business, and now it has a new customer, USHG's upcoming fast food restaurant, DailyProvisions, and is close to the upgraded Union Square Cafe, where Joe will serve coffee.

Provide customers with healthy, delicious and protein-rich health food

Joe always respects the wishes of customers, asks for their opinions and makes continuous improvements.

A few months ago, Joe conducted a survey of customers and asked open-ended questions on a number of topics, including menus, services, Wifi, etc.

Unexpectedly, customers asked Joe to provide healthier, tastier, protein-rich foods to replace the large number of snacks currently served by Joe.

So Rubenstein (founder of Joe Coffee) worked with USHG's chefs to take customer suggestions, improve Joe's menu, and provide customers with a choice of health foods.