Coffee shop management concept, coffee shop management strategy

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How to run a coffee shop? If you want the coffee shop to do well, a good atmosphere and perfect decoration are essential. The editor thinks that it should be done from the following aspects, and the service attitude is also an important factor in the coffee shop management.

How to run a coffee shop? The design of the coffee shop is important.

Good store design, not only beautify the coffee shop, more importantly, leave a good impression on consumers, play the purpose of attracting customers and expanding sales. The prerequisite for store design is to grasp the trend of the times. In the shop appearance, shop head, store, the use of color, shape, sound and other skills to performance. The more prominent the personality, the easier it is to attract attention.

(a) the design of the storefront must be in line with the characteristics of the coffee shop and reflect the operating characteristics of the coffee shop in terms of appearance and style.

(2) it should conform to the tastes of the main users.

(3) the decoration of the storefront should fully consider whether it is in harmony with the original architectural style and the surrounding storefronts. Although individual stores are eye-catching, once they make consumers feel vulgar, they will lose their trust.

(4) Decoration should be concise, rather insufficient, not excessive, should not use too much line segmentation and color rendering, avoid any excessive decoration, do not let users feel too tired. The color of the storefront should be unified and harmonious, and any blunt and strong contrast should not be used.

(5) the font size on the signboard should be appropriate, and excessive coarsening will make the signboard appear too crowded and easy to destroy the overall layout. You can highlight the shop name through the background color Song Dynasty. The shop name should be simple and easy to understand, easy to remember, and do not use wild grass or foreign letters except for special needs.

How to run a coffee shop? Coffee shop decoration of coffee shop management strategy

Two principles for interior decoration of coffee shops:

First, decoration should be associated with the characteristics of coffee. The novel and unique decoration is not only a visual stimulus to consumers, but also makes consumers know what may be inside without entering the store.

Second, decoration should have advertising effect. That is, to give consumers a strong visual stimulus. The facade of the coffee shop can be decorated into a unique or strange shape, trying to be unique in appearance. To attract consumers.

First of all, it is best to set up a mirror in the dim or faint light in the coffee shop. The advantage of this is that the mirror can reflect the light, making the coffee brighter, more eye-catching and more glossy. Some coffee shops use the whole wall as a mirror, in addition to the above benefits, but also give people a sense of increased space.

Secondly, the cashier is set on both sides of the bar and should be higher than the bar.

Finally, make full use of all kinds of colors. Walls, ceilings, lights, coffee and drinks on display make up the interior of the coffee shop. Different colors have different psychological stimuli. With purple as the tone, the layout appears gorgeous and noble; with yellow as the tone, the layout appears soft: with blue as the tone, the layout appears elusive; with dark color as the tone, the layout appears generous and neat; with white as the tone, the layout appears lifeless; with red as the base, the layout appears warm. The use of color is not single, but comprehensive.

Different periods, different seasons, holidays, the use of color is not the same, winter and summer are not the same. Different people have different reactions to colors. Children react strongly to red, orange, blue and green, and young women respond keenly to popular colors. In this regard, the use of lighting is particularly important.

How to run a coffee shop? Coffee shop atmosphere of coffee shop management strategy

What makes a coffee shop different from an ordinary restaurant is that it has a unique atmosphere. Therefore, the atmosphere is at the core of the success of the coffee shop. For the performance of business space, coffee shop operators should skillfully use space aesthetics to design an ideal coffee drinking environment and have an emotional effect on improving the drinking rate of customers, which is the significance of shaping the atmosphere of coffee shops:

When drinking coffee, customers often choose a coffee shop that suits the atmosphere they need, so when designing a coffee shop, they must consider the following key points:

First, what customers expect from the atmosphere of the coffee shop.

Second, understand which atmosphere can enhance customers' trust in coffee shops and arouse emotional reactions.

Third, we should first determine who to take as the customer goal.

Fourth, the conceived atmosphere should be compared with that of competitive stores in order to analyze each other's advantages and disadvantages.

How to run a coffee shop? Management Strategy of Coffee Shop

Since it is a coffee shop, the coffee brewed should be very fine, so it is necessary to hire a master who carefully brews coffee. Coffee shop decoration is best with a quaint screen to isolate each table, so that customers have ownership and sense of security. In addition, at around 10:00 in the evening, the business district becomes deserted and turnover plummets, which is more beneficial to arranging employees' working hours. Operators only need to hire ordinary staff to cope with daily work.

How to run a coffee shop? Service attitude of coffee shop management strategy

The business of a coffee shop is good or bad, depending on its reputation. A good service attitude and good coffee brewing are the guarantee of business, especially in the coffee shops near the shopping malls, where customers' requirements are not high, as long as they are given proper service, they can be satisfied. The shopkeeper should not play love songs so as not to embarrass the business guests, just play some light music.

The development of coffee shops should play the brand of cultural taste and take coffee culture as the banner. The decoration focuses on rendering exotic customs; the drinks provided to the guests are mainly various kinds of coffee, which can introduce the history and knowledge of coffee to the guests in the process of grinding and cooking; they can also provide tools for brewing coffee, invite guests to grind and brew coffee by themselves, entertain themselves, and provide some exquisite Western-style cakes and fruits. In terms of service, enough is enough and enough is enough.

What the coffee shop creates is a warm, quiet and comfortable atmosphere of small space. Therefore, in the service, do not be too bad, appear too courteous, to achieve just right. In the place where many peers gather, if we want to have good performance, we should also carry out competition. Under the premise of regional advantages, we should fully create their own unique, so that guests feel that this coffee shop is his own coffee shop, so as to create a sense of belonging. If your business is good, you have a large customer base, and they are relatively fixed, you should not change your original style.