Innovation of coffee drinks: variants of ice drop coffee, lemon juice coffee

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Recently, Coffee'n Clothes, a famous Instagarm account with 276,000 followers, has created a separate e-commerce platform of the same name. Like its name, you can buy coffee and fashion here, including coffee cups, magazines, T-shirts, shirts, trousers, shoes, clothes and bags.

Ryan Glick, who first arrived in New York, started the account in 2014. At that time, he often wandered around the city, trying to find some new cafes. One day, as he was walking, he took a picture of himself with coffee, and framed the day's wardrobe-pants, shirts, and shoes.

"I posted this picture on Instagarm with the hashtag # coffeenclothes, and found that the tag had never been used, so I created another account." Ryan Glick said. By 2016, Coffee'n Clothes had 185000 followers.

The photos on Coffee'n Clothes are exquisite, with a regular role of a cup of coffee, as well as good-looking bags, shoes, pants, watches or jewelry. Now every one of the 1047 photos posted on this account uses this routine-coffee and fashion.

"I don't like Logo coffee cups that are too obvious, such as Starbucks cups, so I don't often use them in photos. If the picture looks a little corny, I won't use it either. Besides, I won't take a narcissistic picture of myself drinking coffee and put it on it. " "A good photo needs to combine these coffee and fashion in a cool way, a unique fashion sense that you can smell, and of course you have to have at least one cup of coffee, and sometimes, if your wardrobe is particularly eye-catching, you can let them talk for themselves," Ryan Glick said.

However, the content on Coffee'n Clothes is not created by Ryan Glick alone. Like a magazine editor, he collects works from all over the world. As long as someone takes a photo with the theme of "Coffee and Fashion" and uploads it to their own Instagram with the tag # coffeenclothes, Ryan Glick can see it. If the conditions are met, Ryan Glick will select the photo to the official account of Coffee'n Clothes.

Like the following--

It seems that this is also quite labor-saving. If you want to take so many photos of beautiful clothes and pants according to the traditional method of fashion magazines, in addition to hiring a photographer and going to a studio, you may have to hire a staff member who specializes in borrowing and returning clothes. But in the case of Coffee'n Clothes, these costs do not exist. Many of the submissions Ryan Glick received came from London, Toronto, Paris and Indonesia.

"it's great and enlightening to see that this community is still active around the world." Ryan Glick . However, he has also received some crazy photos, such as some people naked, and then let the coffee take a picture with him.

Because of the content run by Coffee'n Clothes, Ryan Glick has automatically become a coffee expert. In interviews with 14 media outlets, including GQ, Huffington Post, Bazaar and Refinery 29, he was most frequently asked "what inspired him to do this?" the second frequently asked question was "can you recommend some coffee shops you like?" in addition, he was asked to talk about "the latest menswear trend" and so on.

It seems that Coffee'n Clothes has also become a brand, representing good taste in coffee and fashion. This is also the main reason why this Instagram account can become an e-commerce platform.

Now, on the official website of Coffee'n Clothes, Ryan Glick has also moved resources from its Instagram account, calling it the "Gallery". However, he divided the more than 1000 photos into different categories: "jeans", "sneakers", "high heels" and "handbags". You can also read articles that you can only see in fashion magazines, but they all have something to do with coffee-"Oh, don't spill coffee on these white ball shoes", "what will it look like if your favorite brand makes coffee?" and "if you drink black coffee, you may like these bags" (I don't know the direct relationship between the two).

The official website of Coffee'n Clothes

At present, the fashion items sold on Coffee'n Clothes are mainly light and extravagant, including Diane von Furstenberg, Michael Michael Kors, Opening Ceremony, Theory, Saint Laurent and Urban Outfitters.

However, it is more like a "buyer's store" for luxury ecommerce Net-a-porter, where the final purchase pages of all products are directed to Net-a-porter, even $80 J.CREW denim shirts.

This looks like going back to the origin of Ryan Glick. In 2013, he and his friends were messing around with SWGNT.COM, a street trendy website that talked about fashion and sold clothes from emerging designers. But this business has fallen through.

Now, in addition to Coffee'n Clothes, he is involved in the operation of men's jewelry brand Lust Limited and is also the social media director of food photo social APP Wine'n Dine, whose photo style is similar to that of Coffee'n Clothes.

The method of making coffee with lemon juice

Editing

1. Use a mocha pot to make espresso and set aside in the cup, about five minutes full. the concentration of the coffee must be well mastered to ensure the bitter taste.

two。 Put a few drops of brandy in the coffee and the coffee will have a spicy feeling.

3. In the coffee according to personal taste, add the right amount of honey to ensure the sweetness of the coffee.

4. Squeeze the right amount of fresh lemon juice on the coffee to ensure that the coffee is sour.

5. Cut a slice of lemon and float on it.