Tips for running cafes and doubling profits during holidays
Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.
Nowadays, all kinds of beverage stores emerge one after another, and it takes a lot of painstaking efforts to stand out from the strong competitors.
1. Product strategy
The variety of drinks must keep up with the trend, develop more new drinks, the taste of drinks should be good, and good drinks are the pursuit of consumers. Types should be well controlled, cater to everyone's taste, launch more new series, not limited to traditional drinks, more innovation, more learning!
2. Price strategy
The positioning of beverage prices should be reasonable, you can use Meituan, Baidu glutinous rice and other software for price discounts to attract more customers.
3. Promotion strategy
The promotion of flyers is widely publicized, so it takes a lot of effort to make leaflets to show the characteristics and discounts of your store.
4. Wechat marketing
Invite customers who come into the store every day to their Wechat moments and establish contact with them. Specific approach, in their own product promotion color pages to print their own store's Wechat QR code to attract them to scan the QR code, let customers scan to give certain benefits, you can enjoy discounts and other activities.
[related reading]
What are the hygiene management requirements for opening a coffee shop
Physical examination requirements of employees in Coffee Industry
(1) you must have a health certificate issued by the relevant department before you can take up the post.
(2) although there are no infectious diseases, people suffering from skin diseases, body odor, chronic respiratory tract, oral diseases and physical weakness are not suitable for service in the catering industry.
Hygiene habits of employees in Coffee Industry
(1) uniformly wear prescribed overalls, masks and hats at work according to seasons and occasions. And often clean and disinfect overalls to keep them clean and hygienic.
(2) often take a bath, change underwear frequently, there is no peculiar smell in the body and mouth, and it is forbidden to eat odorous food such as green onions and garlic before or during work, so as to avoid giving off an unpleasant smell.
(3) clean and tidy appearance. Male workers do not grow beards, while female employees are prohibited from wearing heavy makeup, because high temperatures and busyness will make heavy makeup counterproductive. It is forbidden to grow fingernails, wear jewelry (except wedding rings), and prohibit the use of pungent perfume. It is forbidden to scratch your head, pick your ears, pick your nose and other unhygienic actions at work. (4) it is strictly forbidden to come into contact with unclean articles at work. After defecating and defecating, you need to wash your hands carefully before you go to work.
(5) smoking, chewing gum and other foods are prohibited in the workplace, as well as uncivilized behavior.
(6) do not directly touch the beverage container with your hands and handle it with clean clips or other tools.
(7) use trays when serving drinks to avoid touching the edges of food and utensils with your hands. The cutlery that falls to the ground needs to be replaced.
Thus it can be seen that for entrepreneurs in the coffee industry, when running this project, as long as they correctly manage the health of the project in the market, then this project is easy to start a business in a severe market. it is also conducive to the development of this project.
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Coffee shop profit model: coffee shop also starts monthly consumption
There is a cafe in the United States, Fair Folks a Goat is such a monthly cafe, once people become their members, they can drink all kinds of drinks for free. Monthly fee? $25
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Coffee shop management innovation, leisure coffee shop and painting activities
Following Cafe Review (official account vdailycom of Wechat) found that the opening of a small shop in Beautiful Cafe has always had a variety of scenes, often including dining, business and leisure, except that each cafe has different business circles and different main consumers, so the proportion of each scene varies. Among them, the leisure cafe mainly focuses on dining scene and leisure scene.
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