What traps are easy to step into when opening a coffee shop? precautions for opening a coffee shop

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Opening a small coffee shop has become the dream of many white-collar workers, but it is not easy for a romantic coffee shop to make a profit.

Let's take you to see what traps it is easy to step into when opening a coffee shop.

1. Just for affection? No!

Many people who want to open a shop are for the sake of literary and artistic feelings in their hearts, but in fact, without a comprehensive business plan and turnover plan, they will plant a deep mine for opening a shop.

In addition to feelings, professional knowledge, management, marketing are indispensable, so that the coffee shop can operate healthily.

2. Choose the location to find the most prosperous place? No!

The success or failure of a coffee shop depends largely on the location. When selecting a site, the crowd and flow should be taken into account, the crowd in the morning, afternoon and evening should be calculated, and the proportion of office workers, students and housewives on weekdays and weekends should be counted.

In addition, guests should be able to arrive at the store within 5 to 7 minutes.

3. Open a store with 500000 start-up capital? No!

Opening a coffee franchise or an independent shop varies from person to person.

Generally speaking, the franchise store requires an area of more than 150 square meters, the joining fee is 400000-500000, and then make an investment of 400000 to 1.5 million in the later stage. If you open an independent coffee shop of about 40 square meters, it will cost at least 500000, including the rent.

Many investors feel that they can open a shop with start-up capital and often close down because of poor turnover, so it is more reasonable to set aside half a year's funds as turnover.

4. Make money only by selling coffee? No!

It's hard to make a profit by selling only coffee. "Cafe at home usually adds light meals, especially to ensure that light meals are provided in the evening in order to make ends meet." A coffee shop agent said.

Snacks, red wine, coffee cups and postcards can all be magic weapons to make money.

5. Can you make coffee in the last training class? No!

Think you can open a shop by signing up for a training class or buying a few books to learn how to make coffee? Professional technology is the guarantee of coffee quality and taste. How to make coffee and snacks is also a knowledge. It is best to invite professional baristas and roasters to join us.

There are many coffee training institutions in the market, the fees are high and low, and some are unreliable, which need to be carefully asked and screened.

6. Having Wechat is equal to marketing? No!

In the era dominated by social media of Wechat and Weibo, marketing channels are everywhere, but it is not possible to do a good job of marketing with Wechat. It is particularly important to grasp one's own characteristics in marketing.

Creative theme elements such as food, books, movies, green plants, oil paintings and pets can also improve the added value of cafes and give customers more yuan of service.

Tips A list of costs for a small cafe

1. Rent: the cost varies from location to location. For example, the monthly rent of a non-street 80-ping coffee shop in Nanluogu Lane in Beijing is 25000, and the annual rent budget is 300000.

two。 Equipment: 80-100000 yuan (including fixed assets facilities such as coffee machine, grinder, water treatment equipment, audio, air conditioning, cashier system and so on).

3. Furniture: 60-100000 (such as bar, sofa, tables and chairs, etc.).

4. First stock fee: all kinds of coffee beans, milk, tea, fruit, ice cream and so on. A bag of high-and middle-grade coffee beans that weigh one jin and cost one or two hundred yuan can make 50 to 70 cups of coffee, so the cost of coffee beans per cup of coffee is about 3 yuan.

5. Marketing expenses: self-marketing using social media is the most economical way.

6. Personnel expenses and utilities.

7. Working capital: at the beginning of business, coffee shops should prepare a certain amount of liquidity.

Of course, some inputs are abundant and frugal, such as decoration and furniture, which can be calculated carefully. In short, the cost of opening a small cafe can be started at 500000, but there must be follow-up financial guarantee.

[related reading]

How to make money by operating a low-price coffee shop

Nowadays, many people enjoy the life of petty bourgeoisie very much, so they often go to several interesting coffee shops to taste coffee, so it is a very good idea to open a coffee shop. Now, there are low-price coffee shops in the market, which do not need large capital investment, but also can make a lot of profits, so how to operate an affordable coffee bar, let's take a look at the following article.

The cheap coffee shop joins the scene to make coffee.

For coffee made by grinding and filtration on the spot, in a mid-range coffee shop, the price of a cup is generally about ten yuan, but in this inexpensive coffee shop, the price tag is 6 yuan.

Where the low-price coffee shop joins the selling point

Coffee in medium-and high-end cafes is expensive because of a large number of hidden costs such as service level and consumption environment. On the other hand, the inexpensive coffee shop takes the low-end route, which may be more easily accepted by the general public at the price, but if the profit is low, the elegant side of the coffee culture cannot be realized, so what is the selling point at this time? Use simplicity and ease as the selling point of affordable coffee.

Since we are going to take the civilian route, Mr. Jane has also implemented a simple and relaxed style in the decoration of the storefront, without luxurious decoration and saving costs, the price of coffee has naturally come down and is welcomed by many young people with low income.

The profit margin of the cheap coffee shop is 70%, and the investment can be recovered in one year to one and a half years.

At present, many low-priced coffee shops are accepted to join, and the franchise fees range from tens of thousands of yuan to more than one hundred thousand yuan according to the size.

If you want to invest in a low-cost coffee shop, the night runner will give you some advice:

Coffee shop franchise list first of all, coffee shops should choose a bustling business district, considering the positioning of affordable coffee, preferably in the mid-range business district.

Coffee shop franchise ranked second, although the price, but it is best not to use instant coffee, freshly ground coffee is the most attractive to repeat customers.

At the end of the list of coffee shop franchisees, pre-job training can ensure the service quality of waiters and avoid giving customers the feeling of low price and low quality.

Open a low-priced coffee shop for 30,000 yuan to join.

For those who want to invest in opening a shop, a post-station cafe is a small investment. "the shop chooses to be near the shopping street or shopping mall, but don't choose the expensive location facing the street." Industry insiders pointed out that in the whole cost control, the cost of shop rental is particularly important, with a general area of about 10 to 20 square meters, and there should be room for tables and chairs in front of the door.

"the total cost of shop rental, decoration, equipment, labor, etc., can be calculated at about 30,000 yuan at one time, while there is about 20,000 yuan in cash flow on hand, and if it is to join, you may need some franchise fees." The industry insiders pointed out that because of the relatively low investment and better risk control, many people have chosen this kind of cafe recently.

If you want the coffee bar to operate stably for a long time and will not face the risk of closing down, you should have a very accurate positioning and smooth operation. Of course, these things need to be skillful. The above article is the skills provided by Xiaobian. I hope interested venture investors can grasp the skills and start a successful business.