The basic elements of coffee shop operation, how to run a good coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Coffee, as a drink, has been welcomed by some young people since it was introduced into China. nowadays, coffee is not only a rise in the taste of life, but also an indispensable part of people's life, so how to run a coffee shop?

First, develop peripheral snacks to increase total consumption:

Nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and Western dim sum, coffee noodles and coffee products. And other products have reached more than 100 kinds. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.

Second, coffee beans stock instructions, how to maintain the freshness of coffee:

Coffee operators should pay attention to the problem of inventory and purchase raw materials or surrounding products on the principle of running out in a short period of time. When selling coffee beans to customers, you should ask the customer about the possible use date and do not sell poor quality coffee beans to customers, so as to enhance customers' confidence in the products and trust in your store. If customers especially like a certain type of coffee beans, if they come to the store regularly, the number will be easy to control. if they come to the store from time to time, they can ask them to inform the shop owner in advance (make an appointment). Coffee store owners can prepare this type of coffee beans in advance, so as to avoid a large stock of beans, maintain the fresh quality of coffee beans and meet the needs of customers.

Third, understand professional focus in order to improve services:

Coffee operators should have a professional understanding of coffee. The content of staff education and training should include the basic knowledge of coffee and related products and brewing skills, the operation process of store management, the implementation of practical practice, the filling of staff reports and basic etiquette, etc. The editor suggests that coffee shop operators should always think about developing different coffee formulations, cooking techniques, improving service quality and developing new peripheral products to add performance. what is more important is how to create goods to maximize the added value and transform into coffee shops with a special and unique style in order to remain invincible in the future coffee market.

Fourth, coffee shops and non-cafes create an interactive environment:

Don't let the coffee shop you run is just a coffee shop, let it also become a good place for the owner to communicate with the guests. Through specially designed music and lighting, combined with art exhibitions with fixed themes, or holding concerts, book clubs, concerts and exhibitions regularly, the cafe can create an atmosphere of art exhibition hall, which should be loved by many guests. also let the pressure of modern people, the soul can be relieved, I believe that many customers will also because you create a comfortable atmosphere around the humanized space And become regular customers often come here to spend money to do spiritual communication.

In fact, if you want to run a coffee shop successfully, in addition to some external factors in decoration, the quality of coffee itself is also a very important link. If you want to achieve the extreme quality of coffee, it will naturally be welcomed by some people.

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How about investing in a coffee shop? Analysis on the characteristics of different types of shops

How about investing in a coffee shop? If the start-up capital is not much, can not choose to join the chain of a well-known brand, then it is necessary to consider starting their own business. If you do not consider the start-up capital, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if you also consider franchise fees, business area rents, labor costs, investment costs and other expenses, there is little difference in interest rates. Below, there are several types of coffee chain franchise stores operating characteristics and suitable for the crowd.

Features of the compound store:

Operating area: 100-150 square meters

Employ: 4-5 people

Complex forms: 1, books, tea art with coffee; 2, mainly meals, coffee drinks as a supplement; 3, online coffee, mainly online, coffee is just a beverage provided; 4, clothing, boutiques concurrently sell coffee

Suitable for the crowd: the compound store is suitable for people with some special talent or special combination background. Coffee is only one of the products in the store, not all of the business. Operators may have research on catering and may be interested in floral art. The main income does not come from coffee, but is interested in business projects. It is not easy to open up customers, but it is very loyal and stable.

Characteristics of individual store:

Operating area: about 50-100 square meters

Employ: 2-3 people

Store decoration: emphasize individual style

Atmosphere in the store: suitable for reading, dating, chatting, meditation, relaxation, etc.

Coffee making method: more professional, attaching importance to cultural taste, including siphon, Italian, follicle and so on.

Suitable for the crowd: generally speaking, personality shops are suitable for slow tone, with unique personality and people who pay attention to design taste. They love coffee, understand coffee culture, have a high level of education, and face a group of customers who also pay attention to taste. The operator of this kind of store has the closest relationship with customers, more like friends, the price of coffee is higher, and the service provided should be more perfect.

Features of coffee shop franchise:

Joining chain stores makes it easier to start a business in some places, and the requirements for the operation and management quality of investors are not as high as those of their own, but in terms of the amount of investment, they need to pay more money, and at the same time, they have lower requirements for individual autonomy of operators. The advantage of joining chain stores is that they have a strong brand background and can bring some customers to new stores. There are model decoration, products, management and service personnel to do backing for investors, do not need to join more worry in the early stage.